United Kingdom Energy Drinks Market Report and Forecast 2023-2028

United Kingdom Energy Drinks Market Report and Forecast 2023-2028

Market Outlook

According to the report by Expert Market Research (EMR), the United Kingdom energy drinks market reached a value of USD 2.04 billion in 2022. Aided by rising health consciousness and creative marketing strategies, the market is projected to further grow at a CAGR of 4.4% between 2023 and 2028 to reach a value of USD 2.64 billion by 2028.

Energy drinks, with their promise of immediate vitality and increased concentration, have emerged as a prominent choice amongst a vast demographic range in the UK. These beverages, often infused with caffeine, vitamins, amino acids, and other energy-boosting ingredients, have found resonance not just with athletes but also with professionals, students, and others who seek an energy uptick.

As per the United Kingdom energy drinks market analysis, the rapid lifestyle and increasing work hours have instigated a notable dependency on these energy-boosting beverages. Moreover, as health consciousness weaves into consumer behaviour, many are opting for energy drinks as an alternative to other high-calorie beverages, given the low-calorie and sugar-free variants available in the market.

Furthermore, United Kingdom energy drinks market demand is growing rapidly owing to innovative marketing strategies and endorsements by popular personalities, which enhance their appeal, especially amongst the younger generation. The trend of mixing energy drinks with alcohol in the nightlife scene of the UK has further expanded its consumer base.

Yet, beyond its evident demand, the energy drinks market in the UK is continually evolving, thanks to robust R&D initiatives. New formulations, such as those enriched with natural and organic ingredients, or those catering to specific dietary needs, have made their way into the market, broadening its appeal and adaptability. Calls for clearer labelling and stricter advertising guidelines, especially in terms of targeting younger consumers is expected to further fuel the United Kingdom energy drinks market growth.

Efforts are geared towards introducing healthier variants with reduced caffeine levels, clearer labelling, and responsible marketing practices. Such efforts, combined with the undying consumer demand, are set to keep the market buoyant over the forecast period. The United Kingdom energy drinks market outlook is poised for sustained growth in the foreseeable future. As manufacturers tap into the evolving consumer preferences and address concerns with innovative solutions, the market is set to maintain its momentum.

Market Segmentation

The market can be divided based on type, product, packaging, and distribution channel.

Market Breakup by Type

• Caffeinated Beverages
• De-Caffeinated Beverages

Market Breakup by Product

• Shots
• Drinks
• Mixers

Market Breakup by Packaging

• Cans
• Bottle
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Speciality Stores
• Online
• Others

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the United Kingdom energy drinks market. Some of the major players explored in the report by Expert Market Research are as follows:

• Red Bull Company Ltd.
• The Coca-Cola Company
• Monster Energy Company
• PepsiCo Inc.
• Suntory Beverage & Food Limited
• Tenzing Natural Energy Ltd.
• Carabao Tawandang Co Ltd.
• Woodbolt Distribution LLC (Nutrabolt)
• A.G. Barr p.l.c. (Rubicon)
• Emerge Stimulation
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.