South Korea Android Mobile Market Report and Forecast 2024-2032

South Korea Android Mobile Market Report and Forecast 2024-2032


Market Outlook

According to the report by Expert Market Research (EMR), the South Korea android mobile market is projected to grow at a CAGR of 8.4% between 2024 and 2032. Aided by the country's technological advances, a robust digital infrastructure, and consumers' ever-evolving preferences for cutting-edge smartphones, the market is expected to grow significantly by 2032.

Android smartphones, characterised by their open-source nature and versatility, have swiftly permeated the South Korean market, becoming an essential tool for communication, entertainment, productivity, and more. South Korea, home to tech giants like Samsung and LG, has been at the forefront of mobile innovations, pushing the boundaries of what Android smartphones can achieve in terms of features, design, and functionality.

Several factors bolster South Korea android mobile market growth. First, South Korea's established position as a global tech hub, replete with innovation, research, and development, has facilitated the rapid adaptation and adoption of the latest Android technologies. This environment promotes not just top-tier flagship devices but also mid-range and budget-friendly smartphones, catering to a wide spectrum of the consumer base.

Moreover, the nation's strong emphasis on connectivity and digitalisation, evidenced by its widespread 5G infrastructure, has elevated the utility and functionality of Android devices. Faster internet speeds and low latency enhance the user experience, making activities like gaming, streaming, and video conferencing smoother and more efficient.

The cultural landscape of South Korea, with its rich confluence of tech-savviness and pop culture, further amplifies the South Korea android mobile market demand. The rise of the Korean Wave (Hallyu), which encompasses K-pop, K-dramas, and more, has increased the consumption of digital content on mobile devices. Moreover, popular mobile gaming trends and a flourishing app ecosystem, tailored for the Android platform, contribute significantly to the device's desirability.

Additionally, the integration of advanced features, such as high-resolution cameras, foldable displays, and enhanced battery life, has played a pivotal role in attracting consumers. Brands have been diligent in gauging consumer needs, adapting and innovating accordingly, and ensuring that Android mobiles serve not just as communication tools but as comprehensive lifestyle devices.

In the broader context, South Korea's commitment to fostering a digital-first society, with initiatives focusing on AI, IoT, and smart cities, augments the centrality of Android mobiles. According to the South Korea android mobile market analysis, these devices are expected to serve as primary interfaces for various smart solutions, from home automation to healthcare.

Market Segmentation

The market can be divided based on price range, and distribution channels.

Market Breakup by Price Range
  • Low Range
  • Mid Range
  • Premium
Market Breakup by Distribution Channels
  • Retail Store
  • Online
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the South Korea android mobile market. Some of the major players explored in the report by Expert Market Research are as follows:
  • Samsung Electronics Co., Ltd.
  • Xiaomi Inc.
  • Google LLC
  • Motorola Mobility LLC.
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Industry Opportunities and Challenges
8 South Korea Mobile Market Overview
8.1 Key Industry Highlights
8.2 South Korea Mobile Historical Market (2018-2023)
8.3 South Korea Mobile Market Forecast (2024-2032)
8.4 South Korea Mobile Market by Operating System
8.4.1 Market Share
8.4.1.1 Android
8.4.1.2 iOS
8.4.1.3 Others
9 South Korea Android Mobile Market Analysis
9.1 Key Industry Highlights
9.2 South Korea Android Mobile Historical Market (2018-2023)
9.3 South Korea Android Mobile Market Forecast (2024-2032)
9.4 South Korea Android Mobile Market by Price Range
9.4.1 Low Range
9.4.1.1 Market Share
9.4.1.2 Historical Trend (2018-2023)
9.4.1.3 Forecast Trend (2024-2032)
9.4.2 Mid Range
9.4.2.1 Market Share
9.4.2.2 Historical Trend (2018-2023)
9.4.2.3 Forecast Trend (2024-2032)
9.4.3 Premium
9.4.3.1 Market Share
9.4.3.2 Historical Trend (2018-2023)
9.4.3.3 Forecast Trend (2024-2032)
9.5 South Korea Android Mobile Market by Distribution Channels
9.5.1 Retail Store
9.5.1.1 Market Share
9.5.1.2 Historical Trend (2018-2023)
9.5.1.3 Forecast Trend (2024-2032)
9.5.2 Online
9.5.2.1 Market Share
9.5.2.2 Historical Trend (2018-2023)
9.5.2.3 Forecast Trend (2024-2032)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Trade Data Analysis
11.1 Major Exporting Countries
11.1.1 By Value
11.1.2 By Volume
11.2 Major Importing Countries
11.2.1 By Value
11.2.2 By Volume
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Samsung Electronics Co., Ltd.
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 Xiaomi Inc.
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Google LLC
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 Motorola Mobility LLC.
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 Others
13 Industry Events and Developments
List of Key Figures and Tables
1. South Korea Mobile Market: Key Industry Highlights, 2018 and 2032
2. South Korea Android Mobile Market: Key Industry Highlights, 2018 and 2032
3. South Korea Android Mobile Historical Market: Breakup by Price Range (USD Million), 2018-2023
4. South Korea Android Mobile Market Forecast: Breakup by Price Range (USD Million), 2024-2032
5. South Korea Android Mobile Historical Market: Breakup by Distribution Channels (USD Million), 2018-2023
6. South Korea Android Mobile Market Forecast: Breakup by Distribution Channels (USD Million), 2024-2032
7. Major Exporting Countries by Value
8. Major Importing Countries by Value
9. Major Exporting Countries by Volume
10. Major Importing Countries by Volume
11. South Korea Android Mobile Market Structure

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