North America Media Planning and Buying Market Report and Forecast 2023-2028

North America Media planning and buying Market Report and Forecast 2023-2028


Market Outlook

According to the report by Expert Market Research (EMR), the North America media planning and buying market is projected to grow at a CAGR of 13.7% between 2023 and 2028 to reach a value of USD 383.73 billion by 2028. Aided by the rise of digital marketing platforms and a more connected consumer base, the market is expected to grow significantly by 2028.

Media planning and buying involve the process of strategising, negotiating, and purchasing ad placements, or "inventory". It is an essential part of marketing strategies as it helps to target the right audience effectively, thereby optimising the advertising budget. It is also instrumental in various industries, including entertainment, retail, hospitality, and others, contributing significantly to business growth.

The North America media planning and buying market growth is primarily driven by the increasing integration of digital platforms in marketing strategies. With the rise in the use of social media, streaming services, and online platforms, companies are shifting their focus to digital channels, leading to a surge in demand for effective media planning and buying services.

Additionally, advancements in data analytics and predictive modelling have further boosted the North America media planning and buying market development. These technologies allow businesses to glean meaningful insights from customer data, thereby facilitating precise targeting and improved ROI on marketing campaigns.

Moreover, the growing trend of personalised advertising also plays a significant role in driving the market. Personalisation helps improve customer engagement and response rates, and media planning and buying services are crucial in implementing effective personalised advertising strategies.

In the North American region, the rise in mobile advertising also significantly propels the North America media planning and buying market expansion. With the increasing penetration of smartphones and mobile internet, mobile advertising has emerged as a vital channel for reaching consumers, thereby driving the demand for media planning and buying services.

Furthermore, the rapid growth of programmatic advertising, which involves the automated buying and selling of online ad space, is expected to provide significant growth opportunities for the market. It enables marketers to purchase ad space in real-time, leading to increased efficiency and more accurate targeting.

The North America media planning and buying market expansion is also influenced by the rising demand for multi-channel advertising. With consumers increasingly using multiple devices and platforms, marketers are focusing on integrated multi-channel advertising strategies, fuelling the need for expert media planning and buying services.

Market Segmentation

The market can be divided based on type, enterprise size, application, and country.

Market Breakup by Type
  • Traditional
  • Digital
Market Breakup by Enterprise Size
  • Small and Medium Enterprises
  • Large Enterprises
Market Breakup by Application
  • FMCG
  • BFSI
  • Automotive
  • IT and Telecom
  • Education
  • Healthcare
  • Food and Beverage
  • Media and Entertainment
  • Others
Market Breakup by Country
  • United States of America
  • Canada
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the North America media planning and buying companies. Some of the major key players explored in the report by Expert Market Research are as follows:
  • Omnicom Group Inc.
  • Horizon Media
  • Media Matters SF
  • EXL Media
  • Wingman Media, Inc.
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Media Planning and Buying Market Analysis
8.1 Key Industry Highlights
8.2 North America Media Planning and Buying Historical Market (2018-2022)
8.3 North America Media Planning and Buying Market Forecast (2023-2028)
8.4 North America Media Planning and Buying Market by Type
8.4.1 Traditional
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 Digital
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.5 North America Media Planning and Buying Market by Enterprise Size
8.5.1 Small and Medium Enterprises
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Large Enterprises
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.6 North America Media Planning and Buying Market by Application
8.6.1 FMCG
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.2 BFSI
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.6.3 Automotive
8.6.3.1 Historical Trend (2018-2022)
8.6.3.2 Forecast Trend (2023-2028)
8.6.4 IT and Telecom
8.6.4.1 Historical Trend (2018-2022)
8.6.4.2 Forecast Trend (2023-2028)
8.6.5 Education
8.6.5.1 Historical Trend (2018-2022)
8.6.5.2 Forecast Trend (2023-2028)
8.6.6 Healthcare
8.6.6.1 Historical Trend (2018-2022)
8.6.6.2 Forecast Trend (2023-2028)
8.6.7 Food and Beverage
8.6.7.1 Historical Trend (2018-2022)
8.6.7.2 Forecast Trend (2023-2028)
8.6.8 Media and Entertainment
8.6.8.1 Historical Trend (2018-2022)
8.6.8.2 Forecast Trend (2023-2028)
8.6.9 Others
8.7 North America Media Planning and Buying Market by Country
8.7.1 United States of America
8.7.2 Canada
9 Regional Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Cost Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Omnicom Group Inc.
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 Horizon Media
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Media Matters SF
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 EXL Media
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 Wingman Media, Inc.
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 Others
13 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Media Planning and Buying Market: Key Industry Highlights, 2017 and 2021
2. North America Media Planning and Buying Historical Market: Breakup by Type (USD Billion), 2018-2022
3. North America Media Planning and Buying Market Forecast: Breakup by Type (USD Billion), 2023-2028
4. North America Media Planning and Buying Historical Market: Breakup by Enterprise Size (USD Billion), 2018-2022
5. North America Media Planning and Buying Market Forecast: Breakup by Enterprise Size (USD Billion), 2023-2028
6. North America Media Planning and Buying Historical Market: Breakup by Application (USD Billion), 2018-2022
7. North America Media Planning and Buying Market Forecast: Breakup by Application (USD Billion), 2023-2028
8. North America Media Planning and Buying Historical Market: Breakup by Country (USD Billion), 2018-2022
9. North America Media Planning and Buying Market Forecast: Breakup by Country (USD Billion), 2023-2028
10. North America Media Planning and Buying Market Structure

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