North America Hand Sanitiser Market Report and Forecast 2024-2032

North America Hand Sanitiser Market Report and Forecast 2024-2032

Market Outlook

According to the report by Expert Market Research (EMR), the North America hand sanitiser market stood at a value of USD 2046 million in 2023. Aided by the escalating awareness about hygiene, intensified by recent global health crises, the market is projected to further grow at a significant rate between 2024 and 2032.

Hand sanitisers have become an essential commodity in the daily lives of North Americans. Often alcohol-based, these sanitisers are effectively used to quickly reduce the number of microbes on hands in situations where soap and water aren't available. Over the years, their convenience and effectiveness have driven their usage across various public and private spaces.

A significant factor buoying the North America hand sanitiser market growth is the heightened awareness of personal hygiene among consumers. Following outbreaks of infectious diseases and global pandemics, there's a sharp consumer shift towards health and hygiene products, with hand sanitisers being at the forefront. The increasing endorsements by healthcare professionals have further instilled trust and reliance on these products among consumers.

Moreover, the advent of innovative product variants by manufacturers, such as gel-based, foam-based, or even organic sanitisers, has made the product even more appealing to the consumer base. The added fragrances, skin-friendly ingredients, and attractive packaging play a pivotal role in product differentiation in an increasingly saturated market.

Furthermore, the rise of the e-commerce sector has immensely influenced the North America hand sanitiser market outlook. With the convenience of online shopping, consumers have easy access to a wide range of products, both domestic and international. This online visibility, combined with aggressive marketing strategies, has accelerated the product's penetration into households, institutions, and commercial spaces.

Nevertheless, growth avenues are aplenty. The increased focus on institutional and commercial hygiene, such as in schools, offices, and public transport, presents significant opportunities. Dispensers in public places, promotional events, and the introduction of travel-friendly sizes are expected to boost product consumption.

The North America hand sanitiser market demand is likely to witness a surge in the forecast period, anchored by the consistent emphasis on personal hygiene and innovative product introductions by manufacturers. As North America continues to emphasise public health and safety, hand sanitisers are set to remain indispensable in the foreseeable future, assuring sustained growth for the market.

Market Segmentation

The market can be divided based on form, type, formulation, end use, distribution channel, and country.

Market Breakup by Form

• Gel
• Liquid
• Foam

Market Breakup by Type

• Alcohol Free
• Alcohol Content 50
• Alcohol Content 50-70
• Alcohol Content > 70

Market Breakup by Formulation

• Alcoholic
• Ethanol
• Isopropyl Alcohol
• N-Propanol
• Non-Alcoholic
• Benzalkonium Chloride
• Triclosan
• Others

Market Breakup by End Use

• Hospitals
• Household
• Restaurants
• Others

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets
• Departmental Stores
• Drugstores
• Online
• Others

Market Breakup by Country

• United States
• Canada

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the North America hand sanitiser market. Some of the major players explored in the report by Expert Market Research are as follows:

• The Procter & Gamble Company
• S. C. Johnson & Son, Inc.
• Henkel AG & Co. KGaA
• Unilever PLC
• Reckitt Benckiser Group PLC
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.