North America Big Data and Business Analytics Market Report and Forecast 2024-2032

North America Big Data and Business Analytics Market Report and Forecast 2024-2032


North America Big Data and Business Analytics Market Report and Forecast 2024-2032

Market Outlook

According to the report by Expert Market Research (EMR), the North America big data and business analytics market size reached a value of USD 109.34 billion in 2023. Aided by the burgeoning demand for data-driven decision-making, the rapid digital transformation across industrial sectors, and the increasing integration of AI and machine learning technologies, the market is projected to further grow at a CAGR of 6.9% between 2024 and 2032 to reach a value of USD 202.32 billion by 2032.

Big Data and Business Analytics have become indispensable tools for organisations seeking to harness the power of vast data sets to unlock insights, optimise operations, and drive strategic initiatives. These technologies enable the analysis of structured and unstructured data from various sources, including social media, IoT devices, and transactional systems, providing a comprehensive view of business operations and market dynamics.

As per the North America big data and business analytics market analysis, the digital economy's growth has led to an exponential increase in data generation, necessitating advanced analytics solutions to process and interpret this vast amount of information. Additionally, the competitive landscape across sectors is driving organisations to adopt Big Data and Business Analytics for enhanced customer insights, operational efficiency, and innovation.

As per the North America big data and business analytics market outlook, there is a growing trend towards democratising data access within organisations, allowing employees across different levels and functions to leverage analytics for informed decision-making. This shift is facilitated by user-friendly analytics platforms and visualisation tools that make data more accessible and understandable to non-technical users. The democratisation of data empowers a broader base of employees to contribute to data-driven insights and innovation.

With the growth of IoT devices and the increasing need for real-time decision-making, edge analytics is gaining traction in the big data and business analytics market in North America. This involves processing data near the source of data generation (the "edge" of the network) rather than transmitting it to a centralised data centre. Edge analytics reduces latency, lowers bandwidth usage, and supports applications requiring instant analysis and action, such as autonomous vehicles, manufacturing processes, and smart cities.

Natural Language Processing (NLP) and conversational analytics are transforming how users interact with data analytics systems. Through conversational interfaces and chatbots, users can query data and receive insights in natural language, making analytics more intuitive and accessible to a wider audience, boosting the North America big data and business analytics market share. This trend is enhancing the user experience and expanding the adoption of analytics across various business functions.

As AI becomes integral to business analytics, there is an increasing focus on ethical AI and responsible data use. This involves developing AI systems that are transparent, explainable, and free from biases, ensuring that analytics practices adhere to ethical standards and promote fairness. Organisations are implementing guidelines and frameworks to govern AI use, reflecting a commitment to ethical considerations in data analytics.

A significant trend propelling the North America big data and business analytics market growth is the move towards cloud-based analytics solutions, offering scalability, flexibility, and cost-efficiency. Cloud platforms facilitate the easy handling of massive data sets and complex analytics processes, enabling businesses of all sizes to leverage Big Data analytics. Another notable trend is the increasing adoption of predictive analytics across industrial sectors. Businesses are using predictive models to forecast customer behaviour, market trends, and operational issues, allowing for proactive decision-making and strategic planning.

As concerns around data privacy and security continue to mount, blockchain technology is being explored for its potential to enhance data governance and security in analytics, providing support to the North America big data and business analytics market expansion. Blockchain's decentralised nature and immutable ledger can provide a secure framework for sharing and analysing data, ensuring data integrity and transparency while complying with privacy regulations.

Market Segmentation

The market can be divided based on component, deployment mode, analytics tool, application, industry vertical, and country.

Market Breakup by Component
  • Solution
  • Services
Market Breakup by Deployment Mode
  • On Premises
  • Cloud
Market Breakup by Analytics Tool
  • Dashboard and Data Visualisation
  • Self-Service Tools
  • Data Mining and Warehousing
  • Reporting
  • Others
Market Breakup by Application
  • Supply Chain Analytics
  • Customer Management
  • Spatial Analytics
  • Pricing Analytics
  • Marketing Analytics
  • Workforce Analytics
  • Risk and Credit Analytics
  • Transportation Analytics
Market Breakup by Industry Vertical
  • BFSI
  • Manufacturing
  • Government
  • Healthcare
  • IT and Telecommunication
  • Transportation
  • Retail and E-Commerce
  • Others
Market Breakup by Country
  • United States of America
  • Canada
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the North America big data and business analytics market. Some of the major players explored in the report by Expert Market Research are as follows:
  • IBM Corp.
  • Hewlett Packard Enterprise Development LP
  • Microsoft Corp.
  • Oracle Corp.
  • Broadcom Inc.
  • SAP SE
  • SAS Institute Inc.
  • Teradata Corp.
  • TIBCO Software Inc.
  • Fair Isaac Corp.
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Big Data and Business Analytics Market Overview
8.1 Key Industry Highlights
8.2 Global Big Data and Business Analytics Historical Market (2018-2023)
8.3 Global Big Data and Business Analytics Market Forecast (2024-2032)
8.4 Global Big Data and Business Analytics Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 North America Big Data and Business Analytics Market Overview
9.1 Key Industry Highlights
9.2 North America Big Data and Business Analytics Historical Market (2018-2023)
9.3 North America Big Data and Business Analytics Market Forecast (2024-2032)
10 North America Big Data and Business Analytics Market by Component
10.1 Solution
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Services
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 North America Big Data and Business Analytics Market by Deployment Mode
11.1 On Premises
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Cloud
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 North America Big Data and Business Analytics Market by Analytics Tool
12.1 Dashboard and Data Visualiszation
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Self-Service Tools
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Data Mining and Warehousing
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Reporting
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Others
13 North America Big Data and Business Analytics Market by Application
13.1 Supply Chain Analytics
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Customer Management
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Spatial Analytics
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Pricing Analytics
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Marketing Analytics
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Workforce Analytics
13.6.1 Historical Trend (2018-2023)
13.6.2 Forecast Trend (2024-2032)
13.7 Risk and Credit Analytics
13.7.1 Historical Trend (2018-2023)
13.7.2 Forecast Trend (2024-2032)
13.8 Transportation Analytics
13.8.1 Historical Trend (2018-2023)
13.8.2 Forecast Trend (2024-2032)
14 North America Big Data and Business Analytics Market by Industry Vertical
14.1 BFSI
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Manufacturing
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Government
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Healthcare
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 IT and Telecommunication
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Transportation
14.6.1 Historical Trend (2018-2023)
14.6.2 Forecast Trend (2024-2032)
14.7 Retail and E-Commerce
14.7.1 Historical Trend (2018-2023)
14.7.2 Forecast Trend (2024-2032)
14.8 Others
15 North America Big Data and Business Analytics Market by Country
15.1 United States of America
15.1.1 Historical Trend (2018-2023)
15.1.2 Forecast Trend (2024-2032)
15.2 Canada
15.2.1 Historical Trend (2018-2023)
15.2.2 Forecast Trend (2024-2032)
16 Market Dynamics
16.1 SWOT Analysis
16.1.1 Strengths
16.1.2 Weaknesses
16.1.3 Opportunities
16.1.4 Threats
16.2 Porter’s Five Forces Analysis
16.2.1 Supplier’s Power
16.2.2 Buyer’s Power
16.2.3 Threat of New Entrants
16.2.4 Degree of Rivalry
16.2.5 Threat of Substitutes
16.3 Key Indicators of Demand
16.4 Key Indicators of Price
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 IBM Corp.
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Hewlett Packard Enterprise Development LP
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Microsoft Corp.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Oracle Corp.
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Broadcom Inc.
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 SAP SE
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 SAS Institute Inc.
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Teradata Corp.
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 TIBCO Software Inc.
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 Fair Isaac Corp.
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Big Data and Business Analytics Market: Key Industry Highlights, 2018 and 2032
2. North America Big Data and Business Analytics Market: Key Industry Highlights, 2018 and 2032
3. North America Big Data and Business Analytics Historical Market: Breakup by Component (USD MillionBillion), 2018-2023
4. North America Big Data and Business Analytics Market Forecast: Breakup by Component (USD MillionBillion), 2024-2032
5. North America Big Data and Business Analytics Historical Market: Breakup by Deployment Mode (USD MillionBillion), 2018-2023
6. North America Big Data and Business Analytics Market Forecast: Breakup by Deployment Mode (USD MillionBillion), 2024-2032
7. North America Big Data and Business Analytics Historical Market: Breakup by Analytics Tool (USD MillionBillion), 2018-2023
8. North America Big Data and Business Analytics Market Forecast: Breakup by Analytics Tool (USD MillionBillion), 2024-2032
9. North America Big Data and Business Analytics Historical Market: Breakup by Application (USD MillionBillion), 2018-2023
10. North America Big Data and Business Analytics Market Forecast: Breakup by Application (USD MillionBillion), 2024-2032
11. North America Big Data and Business Analytics Historical Market: Breakup by Industry Vertical (USD MillionBillion), 2018-2023
12. North America Big Data and Business Analytics Market Forecast: Breakup by Industry Vertical (USD MillionBillion), 2024-2032
13. North America Big Data and Business Analytics Historical Market: Breakup by Country (USD MillionBillion), 2018-2023
14. North America Big Data and Business Analytics Market Forecast: Breakup by Country (USD MillionBillion), 2024-2032
15. North America Big Data and Business Analytics Market Structure

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