Middle East and Africa Laundry Detergents Market Report and Forecast 2024-2032

Middle East and Africa Laundry Detergents Market Report and Forecast 2024-2032



Middle East and Africa Laundry Detergents Market Report and Forecast 2024-2032

Market Outlook

According to the report by Expert Market Research (EMR), the Middle East and Africa laundry detergents market grew significantly in 2023. Aided by the evolving lifestyles, urbanisation trends, and a growing emphasis on hygiene, the market is projected to further grow at a CAGR of 4.3% between 2024 and 2032.

Laundry detergents, pivotal to the fabric care regime in the Middle East and Africa, have seen a robust demand, especially in the urban regions. These detergents facilitate the efficient removal of stains and dirt from fabrics, reinforcing cleanliness, freshness, and enhancing the longevity of textiles. The innovations in product formulations, addressing the myriad washing conditions and fabric needs of the populace, have substantially bolstered the product's market stance.

A paramount force energising the Middle East and Africa laundry detergents market growth is the swift urbanisation across the region. The urban migrations, characterised by individuals seeking improved professional opportunities, have directly influenced the heightened demand for efficient laundry solutions. Busy urban lives are often marked by a leaning towards products that promise rapid and efficacious outcomes, a niche adeptly filled by the contemporary laundry detergents.

The spectrum of product variations within the laundry detergent sector in the region has been commendably broad. In response to the region's multifaceted populace, manufacturers have unfurled a wide range of products - from premium liquid detergents designed for machine washes to affordable powdered formats intended for manual washing. This multifaceted approach, both in terms of utility and pricing, has been influencing the Middle East and Africa laundry detergents market outlook.

A significant trend gaining momentum in the region is the ascent of indigenous detergent brands. Armed with insights into the regional fabric types, washing habits, and distinct water conditions, these local entities have struck a chord with the regional consumers, providing stiff competition to international behemoths.

Furthermore, the digital era's advent has ushered in a transformative phase for the detergent market. Emerging trends like smartphone applications for bulk orders or establishing monthly detergent subscriptions have started to resonate, especially among the digitally native younger generation.

In the industrial sector, akin to casein's role in pharmaceuticals and cosmetics, detergents have carved a niche. Various industries require specialised detergent formulations for cleaning machinery, equipment, and industrial clothing. This industrial application spectrum, although niche, has further bolstered the Middle East and Africa laundry detergents market demand.

Market Segmentation

The market can be divided based on type, form, application, and country.

Market Breakup by Type
  • Enzymatic
  • Non-Enzymatic
Market Breakup by Form
  • Powder
  • Liquid
Market Breakup by Application
  • Household
  • Industrial and Institutional
Market Breakup by Country
  • Saudi Arabia
  • United Arab Emirates
  • Nigeria
  • South Africa
  • Others
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Middle East and Africa laundry detergents market. Some of the major players explored in the report by Expert Market Research are as follows:
  • The Procter & Gamble Company
  • Henkel AG & Company, KGaA
  • Church & Dwight Co., Inc
  • S. C. Johnson & Son, Inc.
  • Unilever Plc
  • RSPL
  • Kao Corporation
  • Others
About Us

Acquire unparalleled access to critical industry insights with our comprehensive market research reports, meticulously prepared by a team of seasoned experts. These reports are designed to equip decision-makers with an in-depth understanding of prevailing market trends, competitive landscapes, and growth opportunities.

Our high-quality, data-driven analysis provides the essential framework for organisations seeking to make informed and strategic decisions in an increasingly complex and rapidly evolving business environment. By investing in our market research reports, you can ensure your organisation remains agile, proactive, and poised for success in today's competitive market.

Don't miss the opportunity to elevate your business intelligence and strengthen your strategic planning. Secure your organisation's future success by acquiring one of our Expert Market Research reports today.

*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Asia Pacific
7 Opportunities and Challenges in the Market
8 Global Laundry Detergents Market Analysis
8.1 Key Industry Highlights
8.2 Global Laundry Detergents Historical Market (2018-2023)
8.3 Global Laundry Detergents Market Forecast (2024-2032)
8.4 Global Laundry Detergents Consumption by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Middle East and Africa Laundry Detergents Market Analysis
9.1 Key Industry Highlights
9.2 Middle East and Africa Laundry Detergents Historical Market (2018-2023)
9.3 Middle East and Africa Laundry Detergents Market Forecast (2024-2032)
9.4 Middle East and Africa Laundry Detergents Market by Type
9.4.1 Enzymatic
9.4.1.1 Historical Trend (2018-2023)
9.4.1.2 Forecast Trend (2024-2032)
9.4.2 Non-Enzymatic
9.4.2.1 Historical Trend (2018-2023)
9.4.2.2 Forecast Trend (2024-2032)
9.5 Middle East and Africa Laundry Detergents Market by Form
9.5.1 Powder
9.5.1.1 Historical Trend (2018-2023)
9.5.1.2 Forecast Trend (2024-2032)
9.5.2 Liquid
9.5.2.1 Historical Trend (2018-2023)
9.5.2.2 Forecast Trend (2024-2032)
9.6 Middle East and Africa Laundry Detergents Market by Application
9.6.1 Household
9.6.1.1 Historical Trend (2018-2023)
9.6.1.2 Forecast Trend (2024-2032)
9.6.2 Industrial and Institutional
9.6.2.1 Historical Trend (2018-2023)
9.6.2.2 Forecast Trend (2024-2032)
9.7 Middle East and Africa Laundry Detergents Market by Country
9.7.1 Saudi Arabia
9.7.2 United Arab Emirates
9.7.3 Nigeria
9.7.4 South Africa
9.7.5 Others
10 Regional Analysis
10.1 Saudi Arabia
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 United Arab Emirates
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Nigeria
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 South Africa
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Trade Data Analysis (HS Code-3402)
12.1 Major Importing Countries
12.1.1 By Value
12.1.2 By Volume
12.2 Major Exporting Countries
12.2.1 By Value
12.2.2 By Volume
13 Price Analysis
14 Value Chain Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 The Procter & Gamble Company
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Henkel AG & Company, KGaA
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Church & Dwight Co., Inc
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 S. C. Johnson & Son, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Unilever Plc
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 RSPL
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Kao Corporation
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Others
16 Consumer Analysis
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Middle East and Africa Laundry Detergents Market: Key Industry Highlights, 2018 and 2032
2. Middle East and Africa Laundry Detergents Historical Market: Breakup by Type (USD Million), 2018-2023
3. Middle East and Africa Laundry Detergents Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Middle East and Africa Laundry Detergents Historical Market: Breakup by Form (USD Million), 2018-2023
5. Middle East and Africa Laundry Detergents Market Forecast: Breakup by Form (USD Million), 2024-2032
6. Middle East and Africa Laundry Detergents Historical Market: Breakup by Application (USD Million), 2018-2023
7. Middle East and Africa Laundry Detergents Market Forecast: Breakup by Application (USD Million), 2024-2032
8. Middle East and Africa Laundry Detergents Historical Market: Breakup by Country (USD Million), 2018-2023
9. Middle East and Africa Laundry Detergents Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Major Exporting Countries by Value
11. Major Importing Countries by Value
12. Major Exporting Countries by Volume
13. Major Importing Countries by Volume
14. Middle East and Africa Laundry Detergents Market Structure

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings