MENA White Goods Market Report and Forecast 2023-2028

MENA White Goods Market Report and Forecast 2023-2028


Market Outlook

According to the report by Expert Market Research (EMR), the MENA white goods market reached approximately USD 27.31 billion in 2022. Aided by the increasing consumer disposable income, the expanding real estate sector, and the rising demand for energy-efficient appliances, the market is projected to further grow at a CAGR of 6% between 2023 and 2028, reaching a value of USD 38.31 billion by 2028.

White goods, a term commonly used to refer to large home appliances such as refrigerators, washing machines, dishwashers, and air conditioners, have become indispensable in modern homes. These appliances not only add convenience to our lives but also enhance the functionality and aesthetics of our living spaces.

The increasing consumer disposable income is one of the key factors driving the MENA white goods market growth. As more and more households move up the income ladder, the demand for quality and technologically advanced white goods increases. This consumer trend is complemented by a simultaneous rise in the standard of living and a shift towards more modern and convenient lifestyles, further bolstering the market growth.

Another key factor propelling the MENA white goods market expansion is the flourishing real estate sector in the region. The steady rise in residential construction and the increasing rate of urbanisation have led to an increased demand for white goods. The ongoing trend of smart homes and integrated appliances is further intensifying the demand for technologically advanced white goods in newly constructed properties.

The escalating demand for energy-efficient appliances also contributes significantly to the MENA white goods market development. With the growing awareness about energy conservation and the rise in electricity tariffs, consumers are increasingly preferring energy-efficient appliances, pushing manufacturers to innovate and produce appliances that conform to the highest energy efficiency standards.

In the backdrop of the global emphasis on sustainability, manufacturers are also investing in producing eco-friendly appliances. This is not only in response to consumer preferences but also in line with the stringent environmental regulations imposed by various governments in the MENA region.

Furthermore, the increase in the number of single-person households and the rise in the women workforce have led to a heightened need for time-saving home appliances, thereby augmenting the MENA white goods market growth.

Market Segmentation

The market can be divided based on product, end use, and country.

Market Breakup by Product
  • Window Air Conditioners
  • Decorative-Type Split Systems
  • Central Acs
  • Air Handling Units
  • Variable Refrigerant Flow Systems
  • Fan Coil Units
  • Roof Tank Water Coolers
  • Chest Freezers
  • Showcase Refrigerators
  • Air Purifiers
  • Contactless Handwash Units
Market Breakup by End Use
  • Residential
  • Commercial
Market Breakup by Country
  • Saudi Arabia
  • United Arab Emirates
  • Bahrain
  • Egypt
  • Iran
  • Morocco
  • Others
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the MENA white goods companies. Some of the major key players explored in the report by Expert Market Research are as follows:
  • LG Electronics
  • Carrier Global Corporation
  • Daikin Industries, Ltd
  • Gree Electric Appliances, lnc.
  • Midea Group
  • Rheem Manufacturing Company
  • Zamil Industrial
  • S.K.M Air Conditioning LLC
  • Awal Gulf Manufacturing Co.
  • Trosten Industries Company LLC
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Market Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 MENA White Goods Market Analysis
8.1 Key Industry Highlights
8.2 MENA White Goods Historical Market (2018-2022)
8.3 MENA White Goods Market Forecast (2023-2028)
9 MENA White Goods Market by Product
9.1 Window Air Conditioners
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Decorative-Type Split Systems
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.3 Central ACs
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.4 Air Handling Units
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.5 Variable Refrigerant Flow Systems
9.5.1 Historical Trend (2018-2022)
9.5.2 Forecast Trend (2023-2028)
9.6 Fan Coil Units
9.6.1 Historical Trend (2018-2022)
9.6.2 Forecast Trend (2023-2028)
9.7 Roof Tank Water Coolers
9.7.1 Historical Trend (2018-2022)
9.7.2 Forecast Trend (2023-2028)
9.8 Chest Freezers
9.8.1 Historical Trend (2018-2022)
9.8.2 Forecast Trend (2023-2028)
9.9 Showcase Refrigerators
9.9.1 Historical Trend (2018-2022)
9.9.2 Forecast Trend (2023-2028)
9.10 Air Purifiers
9.10.1 Historical Trend (2018-2022)
9.10.2 Forecast Trend (2023-2028)
9.11 Contactless Handwash Units
9.11.1 Historical Trend (2018-2022)
9.11.2 Forecast Trend (2023-2028)
10 MENA White Goods Market by End Use
10.1 Residential
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Commercial
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
11 MENA White Goods Market by Country
11.1 Saudi Arabia
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 United Arab Emirates
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 Bahrain
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 Egypt
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Iran
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Morocco
11.6.1 Historical Trend (2018-2022)
11.6.2 Forecast Trend (2023-2028)
11.7 Others
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyers Powers
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators for Demand
12.4 Key Indicators for Price
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 LG Electronics
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Carrier Global Corporation
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Daikin Industries, Ltd
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 Gree Electric Appliances, lnc.
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 Midea Group
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 Rheem Manufacturing Company
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Zamil Industrial
13.2.7.1 Company Overview
13.2.7.2 Product Portfolio
13.2.7.3 Demographic Reach and Achievements
13.2.7.4 Certifications
13.2.8 S.K.M Air Conditioning LLC
13.2.8.1 Company Overview
13.2.8.2 Product Portfolio
13.2.8.3 Demographic Reach and Achievements
13.2.8.4 Certifications
13.2.9 Awal Gulf Manufacturing Co.
13.2.9.1 Company Overview
13.2.9.2 Product Portfolio
13.2.9.3 Demographic Reach and Achievements
13.2.9.4 Certifications
13.2.10 Trosten Industries Company LLC
13.2.10.1 Company Overview
13.2.10.2 Product Portfolio
13.2.10.3 Demographic Reach and Achievements
13.2.10.4 Certifications
13.2.11 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. MENA White Goods Market: Key Industry Highlights, 2018 and 2028
2. MENA White Goods Historical Market: Breakup by Product (USD Billion), 2018-2022
3. MENA White Goods Market Forecast: Breakup by Product (USD Billion), 2023-2028
4. MENA White Goods Historical Market: Breakup by End Use (USD Billion), 2018-2022
5. MENA White Goods Market Forecast: Breakup by End Use (USD Billion), 2023-2028
6. MENA White Goods Historical Market: Breakup by Country (USD Billion), 2018-2022
7. MENA White Goods Market Forecast: Breakup by Country (USD Billion), 2023-2028
8. MENA White Goods Market Structure

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