Latin America Household Care Market Report and Forecast 2024-2032

Latin America Household Care Market Report and Forecast 2024-2032



Latin America Household Care Market Report and Forecast 2024-2032

Market Outlook

According to the report by Expert Market Research (EMR), the Latin America household care market attained a significant growth in the historical period. Aided by the increasing urbanisation, growing middle-class population, and the rising consciousness about cleanliness and hygiene, the market is expected to witness a healthy growth in the coming years.

Household care, a sector that encompasses a diverse range of products from cleaning agents to maintenance products, holds an indispensable space in Latin American homes. Products such as detergents, disinfectants, floor cleaners, and fabric softeners represent a few of the essentials that have seen sustained demand in the region.

One of the primary drivers in the Latin America household care market growth is the significant urban shift. With more individuals migrating to cities for enhanced employment and lifestyle opportunities, there has been a profound change in living conditions and standards. This, in turn, has led to a spike in the consumption of household care products, underscoring the idea of modern living.

Furthermore, the expanding middle class in countries like Brazil, Mexico, Argentina, and Chile is catalysing Latin America household care market demand. With increased disposable incomes and exposure to global brands and products, this demographic has shown a marked preference for high-quality, effective household care products, thereby pushing brands to innovate and cater to these evolving demands.

The region, in the recent past, has also seen a surge in awareness campaigns around health, cleanliness, and hygiene, further accentuated by the global pandemic. With an emphasis on maintaining clean surroundings to ward off diseases, there has been a discernible uptick in the demand for specialised cleaning products, sanitisers, and disinfectants.

Moreover, the market in Latin America presents a unique blend of international and indigenous brands. While global brands enjoy a sizable market share owing to their established reputations, local brands, harnessing their understanding of regional specificities, have made significant inroads. Products catering to regional preferences in scent, texture, and usage have found resonance among the local populace, thereby, posing a positive impact on the Latin America household care market outlook.

Innovation and sustainability have also emerged as key themes in the household care sector. With the global push towards environmentally friendly products, Latin America hasn't remained untouched. Biodegradable cleaning agents, plant-based disinfectants, and eco-friendly packaging options have gained traction, responding to the consumer demand for 'green' products.

Market Segmentation

The market can be divided based on products, and country.

Market Breakup by Products
  • Laundry Detergents
  • Laundry Additives
  • Dishwashing
  • Hard Surface Cleaners
  • Toilet Care
  • Others
Market Breakup by Country
  • Brazil
  • Argentina
  • Mexico
  • Colombia
  • Others
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Latin America household care market. Some of the major players explored in the report by Expert Market Research are as follows:
  • Unilever
  • Procter and Gamble
  • Henkel AG and Co. KGaA
  • The Clorox Company
  • S.C. Johnson and Son Inc.
  • Church and Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Latin America
7 Opportunities and Challenges in the Market
8 Global Household Care Market Analysis
8.1 Key Industry Highlights
8.2 Global Household Care Historical Market (2018-2023)
8.3 Global Household Care Market Forecast (2024-2032)
8.4 Global Household Care Market by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Latin America Household Care Market Analysis
9.1 Key Industry Highlights
9.2 Latin America Household Care Historical Market (2018-2023)
9.3 Latin America Household Care Market Forecast (2024-2032)
9.4 Latin America Household Care Market by Products
9.4.1 Laundry Detergents
9.4.1.1 Historical Trend (2018-2023)
9.4.1.2 Forecast Trend (2024-2032)
9.4.2 Laundry Additives
9.4.2.1 Historical Trend (2018-2023)
9.4.2.2 Forecast Trend (2024-2032)
9.4.3 Dishwashing
9.4.3.1 Historical Trend (2018-2023)
9.4.3.2 Forecast Trend (2024-2032)
9.4.4 Hard Surface Cleaners
9.4.4.1 Historical Trend (2018-2023)
9.4.4.2 Forecast Trend (2024-2032)
9.4.5 Toilet Care
9.4.5.1 Historical Trend (2018-2023)
9.4.5.2 Forecast Trend (2024-2032)
9.4.6 Others
9.5 Latin America Household Care Market by Country
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Mexico
9.5.4 Colombia
9.5.5 Others
10 Regional Analysis
10.1 Brazil
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Argentina
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Mexico
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Colombia
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Value Chain Analysis
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Unilever
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Procter and Gamble
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Henkel AG and Co. KGaA
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 The Clorox Company
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 S.C. Johnson and Son Inc.
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 Church and Dwight Co., Inc.
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Colgate-Palmolive Company
13.2.7.1 Company Overview
13.2.7.2 Product Portfolio
13.2.7.3 Demographic Reach and Achievements
13.2.7.4 Certifications
13.2.8 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Household Care Market: Key Industry Highlights, 2018 and 2032
2. Global Household Care Historical Market: Breakup by Region (USD Billion), 2018-2023
3. Global Household Care Market Forecast: Breakup by Region (USD Billion), 2024-2032
4. Latin America Household Care Market: Key Industry Highlights, 2018 and 2032
5. Latin America Household Care Historical Market: Breakup by Products (USD Billion), 2018-2023
6. Latin America Household Care Market Forecast: Breakup by Products (USD Billion), 2024-2032
7. Latin America Household Care Historical Market: Breakup by Country (USD Billion), 2018-2023
8. Latin America Household Care Market Forecast: Breakup by Country (USD Billion), 2024-2032
9. Latin America Household Care Market Structure

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