India Soap Market Report and Forecast 2024-2032

India Soap Market Report and Forecast 2024-2032


Market Outlook

According to the report by Expert Market Research (EMR), the India soap market is projected to grow at a CAGR of 6.8% between 2024 and 2032. Aided by the diverse population and increasing awareness about personal hygiene, the market is expected to grow significantly by 2032.

Soap, a fundamental personal care product, has long been an essential commodity in Indian households. Ranging from traditional bar soaps to liquid hand washes and shower gels, the market offers a wide array of products catering to varied consumer needs. The India soap market growth is being propelled by multiple factors including heightened hygiene awareness, rising disposable incomes, and a growing preference for premium and organic products.

The heightened hygiene consciousness has been a significant driver of the Indian soap market. With an increased emphasis on regular handwashing and sanitisation, there has been a considerable uptick in the demand for soaps and hand washes. This India soap market trend is not confined to urban areas but is also evident in rural regions, indicating a nationwide shift towards better hygiene practices.

Rising disposable incomes and urbanisation are contributing to the market's expansion. As people's spending power increases, there is a growing inclination towards premium and specialised soap products, such as those with organic ingredients, therapeutic properties, or unique fragrances. The expanding middle class in India is more inclined to spend on personal care and hygiene products, which bodes well for the soap market.

Moreover, the increasing penetration of e-commerce platforms has been influencing the India soap market outlook. Online retailing has made it easier for consumers to access a wide range of soap products, including international brands and niche products, thus broadening consumer choices and driving market expansion.

In conclusion, the Indian soap market is poised for continued growth, driven by heightened hygiene awareness, rising incomes, and changing consumer preferences. While the market faces challenges related to competition and raw material costs, there are ample opportunities for innovation in product offerings and sustainability initiatives. With the right strategies, brands can tap into the diverse and growing needs of Indian consumers, thereby driving market expansion and establishing a strong presence in the personal care industry.

Market Segmentation

The market can be divided based on type, form, product, application, distribution channel, and region.

Market Breakup by Type
  • Organic
  • Conventional
Market Breakup by Form
  • Liquid
  • Solid
  • Others
Market Breakup by Product
  • Bath Soap
  • Kitchen Soap
  • Laundry Soap
  • Others
Market Breakup by Application
  • Household
  • Commercial
Market Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Speciality Stores
  • Pharmacies/Drug Stores
  • Online
  • Others
Market Breakup by Region
  • North India
  • East and Central Region
  • West Region
  • South Region
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the India soap market. Some of the major players explored in the report by Expert Market Research are as follows:
  • Godrej Consumer Products Limited
  • Hindustan Unilever Limited
  • Procter & Gamble Hygiene and Health Care
  • ITC Limited
  • Himalaya Wellness Company
  • Wipro Enterprises (P) Ltd
  • Reckitt Benckiser (India) Pvt. Ltd.
  • Jyothy Labs Limited
  • Patanjali Ayurved Limited
  • Cholayil Pvt. Ltd.
  • Karnataka Soaps and Detergents Limited
  • Baldha Industries Private Limited
  • Ivory Soap Works Ltd.
  • Others
About Us

Acquire unparalleled access to critical industry insights with our comprehensive market research reports, meticulously prepared by a team of seasoned experts. These reports are designed to equip decision-makers with an in-depth understanding of prevailing market trends, competitive landscapes, and growth opportunities.

Our high-quality, data-driven analysis provides the essential framework for organisations seeking to make informed and strategic decisions in an increasingly complex and rapidly evolving business environment. By investing in our market research reports, you can ensure your organisation remains agile, proactive, and poised for success in today's competitive market.

Don't miss the opportunity to elevate your business intelligence and strengthen your strategic planning. Secure your organisation's future success by acquiring one of our Expert Market Research reports today.

*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Soap Market Overview
8.1 Key Industry Highlights
8.2 Global Soap Historical Market (2018-2023)
8.3 Global Soap Market Forecast (2024-2032)
8.4 Global Soap Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 India Soap Market Overview
9.1 Key Industry Highlights
9.2 India Soap Historical Market (2018-2023)
9.3 India Soap Market Forecast (2024-2032)
10 India Soap Market by Type
10.1 Organic
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Conventional
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 India Soap Market by Form
11.1 Liquid
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Solid
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Others
12 India Soap Market by Product
12.1 Bath Soap
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Kitchen Soap
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Laundry Soap
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 India Soap Market by Application
13.1 Household
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Commercial
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 India Soap Market by Distribution Channel
14.1 Supermarkets and Hypermarkets
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Convenience Stores
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Speciality Stores
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Pharmacies/Drug Stores
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Online
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Others
15 India Soap Market by Region
15.1 North India
15.1.1 Historical Trend (2018-2023)
15.1.2 Forecast Trend (2024-2032)
15.2 East and Central Region
15.2.1 Historical Trend (2018-2023)
15.2.2 Forecast Trend (2024-2032)
15.3 West Region
15.3.1 Historical Trend (2018-2023)
15.3.2 Forecast Trend (2024-2032)
15.4 South Region
15.4.1 Historical Trend (2018-2023)
15.4.2 Forecast Trend (2024-2032)
16 Market Dynamics
16.1 SWOT Analysis
16.1.1 Strengths
16.1.2 Weaknesses
16.1.3 Opportunities
16.1.4 Threats
16.2 Porter’s Five Forces Analysis
16.2.1 Supplier’s Power
16.2.2 Buyer’s Power
16.2.3 Threat of New Entrants
16.2.4 Degree of Rivalry
16.2.5 Threat of Substitutes
16.3 Key Indicators for Demand
16.4 Key Indicators for Price
17 Value Chain Analysis
18 Trade Data Analysis (HS Code - 3401)
18.1 Major Importing Countries
18.1.1 By Volume
18.1.2 By Value
18.2 Major Exporting Countries
18.2.1 By Volume
18.2.2 By Value
19 Price Analysis
20 Competitive Landscape
20.1 Market Structure
20.2 Company Profiles
20.2.1 Godrej Consumer Products Limited
20.2.1.1 Company Overview
20.2.1.2 Product Portfolio
20.2.1.3 Demographic Reach and Achievements
20.2.1.4 Certifications
20.2.2 Hindustan Unilever Limited
20.2.2.1 Company Overview
20.2.2.2 Product Portfolio
20.2.2.3 Demographic Reach and Achievements
20.2.2.4 Certifications
20.2.3 Procter & Gamble Hygiene and Health Care
20.2.3.1 Company Overview
20.2.3.2 Product Portfolio
20.2.3.3 Demographic Reach and Achievements
20.2.3.4 Certifications
20.2.4 ITC Limited
20.2.4.1 Company Overview
20.2.4.2 Product Portfolio
20.2.4.3 Demographic Reach and Achievements
20.2.4.4 Certifications
20.2.5 Himalaya Wellness Company
20.2.5.1 Company Overview
20.2.5.2 Product Portfolio
20.2.5.3 Demographic Reach and Achievements
20.2.5.4 Certifications
20.2.6 Wipro Enterprises (P) Ltd
20.2.6.1 Company Overview
20.2.6.2 Product Portfolio
20.2.6.3 Demographic Reach and Achievements
20.2.6.4 Certifications
20.2.7 Reckitt Benckiser (India) Pvt. Ltd.
20.2.7.1 Company Overview
20.2.7.2 Product Portfolio
20.2.7.3 Demographic Reach and Achievements
20.2.7.4 Certifications
20.2.8 Jyothy Labs Limited
20.2.8.1 Company Overview
20.2.8.2 Product Portfolio
20.2.8.3 Demographic Reach and Achievements
20.2.8.4 Certifications
20.2.9 Patanjali Ayurved Limited
20.2.9.1 Company Overview
20.2.9.2 Product Portfolio
20.2.9.3 Demographic Reach and Achievements
20.2.9.4 Certifications
20.2.10 Cholayil Pvt. Ltd.
20.2.10.1 Company Overview
20.2.10.2 Product Portfolio
20.2.10.3 Demographic Reach and Achievements
20.2.10.4 Certifications
20.2.11 Karnataka Soaps and Detergents Limited
20.2.11.1 Company Overview
20.2.11.2 Product Portfolio
20.2.11.3 Demographic Reach and Achievements
20.2.11.4 Certifications
20.2.12 Baldha Industries Private Limited
20.2.12.1 Company Overview
20.2.12.2 Product Portfolio
20.2.12.3 Demographic Reach and Achievements
20.2.12.4 Certifications
20.2.13 Ivory Soap Works Ltd.
20.2.13.1 Company Overview
20.2.13.2 Product Portfolio
20.2.13.3 Demographic Reach and Achievements
20.2.13.4 Certifications
20.2.14 Others
21 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Soap Market: Key Industry Highlights, 2018 and 2032
2. India Soap Market: Key Industry Highlights, 2018 and 2032
3. India Soap Historical Market: Breakup by Type (USD Million), 2018-2023
4. India Soap Market Forecast: Breakup by Type (USD Million), 2024-2032
5. India Soap Historical Market: Breakup by Form (USD Million), 2018-2023
6. India Soap Market Forecast: Breakup by Form (USD Million), 2024-2032
7. India Soap Historical Market: Breakup by Product (USD Million), 2018-2023
8. India Soap Market Forecast: Breakup by Product (USD Million), 2024-2032
9. India Soap Historical Market: Breakup by Application (USD Million), 2018-2023
10. India Soap Market Forecast: Breakup by Application (USD Million), 2024-2032
11. India Soap Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
12. India Soap Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
13. India Soap Historical Market: Breakup by Region (USD Million), 2018-2023
14. India Soap Market Forecast: Breakup by Region (USD Million), 2024-2032
15. Major Importing Countries by Volume
16. Major Exporting Countries by Volume
17. Major Importing Countries by Value
18. Major Exporting Countries by Value
19. India Soap Market Structure

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings