India Beauty and Personal Care Market Report and Forecast 2023-2028

India Beauty & Personal Care Market Report and Forecast 2023-2028

Market Outlook

According to the report by Expert Market Research (EMR), the India beauty and personal care market reached a value of INR 66472 crores in 2022. Aided by the rising awareness about personal grooming and hygiene, the market is projected to grow at a CAGR of 11.0% between 2023 and 2028, reaching a value of INR 124329. 63 crores by 2028.

Beauty and personal care products refer to items that are used to improve the external appearance and perception of a person, whether it be the face, teeth, skin, hair, or smell. These products can be made from chemical components and ingredients sourced from either synthetic or natural sources. They help to keep the skin protected, improve appearance, and increase sense of self. Sunscreen, colour cosmetics, scents and deodorants, serums, cleansers, colognes, toothpaste, hair dyes, and facial tissues are a few of the often-used beauty and personal care goods.

The beauty and personal care market is one of the fastest-growing industries in India, driven by changing lifestyles, increasing disposable income, and rising awareness about personal grooming and hygiene. The India beauty and personal care market size is expected to witness further growth due to the increasing demand for natural and organic products and the growing popularity of e-commerce platforms.

Skin care is the largest segment in the India beauty and personal care market, accounting for the majority of the market share. The increasing demand for natural and organic products is expected to drive the growth of this segment. The hair care segment is also expected to witness significant growth due to rising concerns about hair health and the availability of a wide range of hair care products.

Specialty store distribution channels held a significant share of the market due to the expanding number of such establishments globally,. The India beauty and personal care market expansion has been aided by the availability of store associates who advise clients on the best cosmetics for their needs and give them sufficient information about the components of the products.

Supermarkets and hypermarkets have grown in popularity to buy beauty and personal care products due to their wide selection of products under one roof and convenient locations near residential areas for quick and easy access. Meanwhile, e-commerce distribution channels are anticipated to experience a fast CAGR during the forecast period, which is being fuelled by increasing internet usage and targeted marketing by businesses to reach larger audiences, thus accelerating the India beauty and personal care market growth. Also, significant discounts and promotions offered by online marketplaces are likely to increase sales of beauty and personal care products through online distribution channels.

Market Segmentation

The market can be divided based on type, product, distribution channel, and region.

Market Breakup by Type

• Conventional
• Organic
• Vegan

Market Breakup by Product

• Hair Care
• Breakup by Hair Care Type

Hair Oil

Shampoos

Hair Colorants

Conditioners

Others

• Breakup by Price Category

Mass

Mid Premium

Premium

• Skin Care
• Breakup by Skin Care Type

Face Care

Body Care

Sun Care

• Breakup by Price Category

Mass

Mid Premium

Premium

• Oral Care
• Breakup by Oral Care Type

Toothpaste

Toothbrush

Mouthwash and Rinses

Others

• Breakup by Price Category

Mass

Mid Premium

Premium

• Colour Cosmetics
• Breakup by Colour Cosmetics Type

Lip Makeup

Eye Makeup

Nail Makeup

Face Makeup

Others

• Breakup by Price Category

Mass

Mid Premium

Premium

• Fragrances
• Breakup by Fragrances Type

Deodorants

Perfumes

• Breakup by Price Category

Mass

Mid Premium

Premium

• Others

Market Breakup by Distribution Channel

• Direct Sales
• Supermarkets and Hypermarkets
• Convenience Stores
• Speciality Stores
• Chemist/Pharmacy Stores
• Exclusive/Multi-Brand Outlets
• Salons and Spa
• Online
• Others

Market Breakup by Region

• North India
• West and Central India
• East India
• South India

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the India beauty and personal care companies. Some of the major key players explored in the report by Expert Market Research are as follows:

• Unilever plc
• The Procter & Gamble Company
• L'Oréal S.A.
• Beiersdorf AG
• Revlon Inc.
• Kao Corporation
• The Estée Lauder Companies Inc.
• Colgate-Palmolive Company
• Godrej Group
• Patanjali Ayurved Limited
• Dabur India Ltd
• Johnson & Johnson Services, Inc.
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.