India Baby Care Products Market Report and Forecast 2023-2028

India Baby Care Products Market Report and Forecast 2023-2028


Market Outlook

According to the report by Expert Market Research (EMR), the India baby care products market witnessed a heightened growth in the historical period. Aided by the burgeoning middle class, rising awareness about infant health, and the significant role of e-commerce, the market is projected to further grow at a CAGR of 7.5% between 2023 and 2028 to reach a value of USD 17.8 billion by 2028.

Baby care products, encompassing a wide range of items from diapers, skincare products, and baby food to toys, have become quintessential in ensuring the health, safety, and comfort of infants and toddlers. As India witnesses a notable rise in its young population, there's a corresponding surge in demand for high-quality baby care products.

The rising disposable income of the middle class in India, combined with increasing urbanisation, has played a pivotal role in shaping the India baby care product market outlook. With more dual-income households and heightened exposure to global trends, Indian parents are becoming progressively conscious about ensuring the best for their children, which extends to choosing premium quality products for baby care.

Furthermore, the ever-increasing penetration of the internet and the subsequent boom of e-commerce platforms have democratised access to a plethora of baby care brands and products, which were previously hard to procure in the Indian subcontinent. Online platforms are not only offering a broader product range but also ensuring easy accessibility even in tier 2 and tier 3 cities.

According to the India baby care product market analysis, the skincare segment for babies, including lotions, oils, and creams, has seen substantial growth. Indian parents are becoming increasingly aware of the delicate nature of baby skin and the need for products specifically formulated for them. Brands focusing on organic and natural ingredients have found particular favour, driven by parental concern about chemicals and their potential harm.

Another domain witnessing significant traction is the organic baby food sector. With mounting concerns about the quality of food and the rise of lifestyle diseases, there's a pronounced shift towards organic and preservative-free baby food options, ensuring optimal nutrition without any associated health risks.

The diaper market, both disposable and cloth-based, is also on a growth trajectory. With the increasing pace of life and the convenience factor associated, disposable diapers are gaining popularity. However, environmentally conscious parents are also exploring cloth diapers, leading to the co-growth of both sectors.

Safety, which is paramount when it comes to babies, has spurred the India baby care product market demand, encompassing products like car seats, strollers, and baby monitors. With urban parents frequently on the move, products ensuring baby safety during travel are becoming indispensable.

Market Segmentation

The market can be divided based on type, price range, distribution channel, metropolitan city, and region.

Market Breakup by Type
  • Baby Toiletries
  • Diapers
  • Wipes
  • Baby Skin Care Products
  • Lotions
  • Powder
  • Creams/Ointments/Jellies
  • Massage Oils
  • Bath Products
  • Bubble Baths and Shower Gels
  • Soaps
  • Baby Hair Care Products
  • Shampoos
  • Hair Oils
  • Conditioners/Detanglers
Market Breakup by Price Range
  • Premium
  • Economy
Market Breakup by Distribution Channel
  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Pharmacies
  • Online
  • Others
Market Breakup by Metropolitan City
  • Mumbai
  • Chennai
  • Delhi-NCR
  • Kolkata
  • Hyderabad
  • Bangalore
  • Pune
  • Ahmedabad
  • Others
Market Breakup by Region
  • North India
  • East India
  • West India
  • South India
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the India baby care products market. Some of the major players explored in the report by Expert Market Research are as follows:
  • Procter & Gamble Hygiene & Health Care
  • Unicharm India Private Limited
  • Kimberly-Clark India Pvt Ltd.
  • Johnson & Johnson Private Limited
  • Himalaya Wellness Company
  • Hindustan Unilever Limited
  • Artsana India Private Limited
  • Piramal Pharma Limited
  • Dabur India Limited
  • Pigeon India Pvt. Ltd
  • Honasa Consumer Limited
  • Nobel Hygiene Pvt. Ltd.
  • USV Private Limited
  • Bio Veda Action Research Co.
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Baby Care Products Market Overview
8.1 Key Industry Highlights
8.2 Global Baby Care Products Historical Market (2018-2022)
8.3 Global Baby Care Products Market Forecast (2023-2028)
8.4 Global Baby Care Products Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 India Baby Care Products Market Overview
9.1 Key Industry Highlights
9.2 India Baby Care Products Historical Market (2018-2022)
9.3 India Baby Care Products Market Forecast (2023-2028)
10 India Baby Care Products Market by Type
10.1 Baby Toiletries
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.1.3 Breakup by Type
10.1.3.1 Diapers
10.1.3.1.1 Historical Trend (2018-2022)
10.1.3.1.2 Forecast Trend (2023-2028)
10.1.3.2 Wipes
10.1.3.2.1 Historical Trend (2018-2022)
10.1.3.2.2 Forecast Trend (2023-2028)
10.2 Baby Skin Care Products
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.2.3 Breakup by Type
10.2.3.1 Lotions
10.2.3.1.1 Historical Trend (2018-2022)
10.2.3.1.2 Forecast Trend (2023-2028)
10.2.3.2 Powder
10.2.3.2.1 Historical Trend (2018-2022)
10.2.3.2.2 Forecast Trend (2023-2028)
10.2.3.3 Creams/Ointments/Jellies
10.2.3.3.1 Historical Trend (2018-2022)
10.2.3.3.2 Forecast Trend (2023-2028)
10.2.3.4 Massage Oils
10.2.3.4.1 Historical Trend (2018-2022)
10.2.3.4.2 Forecast Trend (2023-2028)
10.3 Bath Products
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.3.3 Breakup by Type
10.3.3.1 Bubble Baths and Shower Gels
10.3.3.1.1 Historical Trend (2018-2022)
10.3.3.1.2 Forecast Trend (2023-2028)
10.3.3.2 Soaps
10.3.3.2.1 Historical Trend (2018-2022)
10.3.3.2.2 Forecast Trend (2023-2028)
10.4 Baby Hair Care Products
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.4.3 Breakup by Type
10.4.3.1 Shampoos
10.4.3.1.1 Historical Trend (2018-2022)
10.4.3.1.2 Forecast Trend (2023-2028)
10.4.3.2 Hair Oils
10.4.3.2.1 Historical Trend (2018-2022)
10.4.3.2.2 Forecast Trend (2023-2028)
10.4.3.3 Conditioners/Detanglers
10.4.3.3.1 Historical Trend (2018-2022)
10.4.3.3.2 Forecast Trend (2023-2028)
11 India Baby Care Products Market by Price Range
11.1 Premium
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Economy
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
12 India Baby Care Products Market by Distribution Channel
12.1 Hypermarkets and Supermarkets
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Convenience Stores
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Pharmacies
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Online
12.4.1 Historical Trend (2018-2022)
12.4.2 Forecast Trend (2023-2028)
12.5 Others
13 India Premium Baby Care Products Market by Top 5 Brands
13.1 Mamaearth
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 Cetaphil
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Seba Med
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 Dove
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Chicco
13.5.1 Historical Trend (2018-2022)
13.5.2 Forecast Trend (2023-2028)
14 India Baby Care Products Market by Metropolitan City
14.1 Mumbai
14.1.1 Historical Trend (2018-2022)
14.1.2 Forecast Trend (2023-2028)
14.2 Chennai
14.2.1 Historical Trend (2018-2022)
14.2.2 Forecast Trend (2023-2028)
14.3 Delhi-NCR
14.3.1 Historical Trend (2018-2022)
14.3.2 Forecast Trend (2023-2028)
14.4 Kolkata
14.4.1 Historical Trend (2018-2022)
14.4.2 Forecast Trend (2023-2028)
14.5 Hyderabad
14.5.1 Historical Trend (2018-2022)
14.5.2 Forecast Trend (2023-2028)
14.6 Bangalore
14.6.1 Historical Trend (2018-2022)
14.6.2 Forecast Trend (2023-2028)
14.7 Pune
14.7.1 Historical Trend (2018-2022)
14.7.2 Forecast Trend (2023-2028)
14.8 Ahmedabad
14.8.1 Historical Trend (2018-2022)
14.8.2 Forecast Trend (2023-2028)
14.9 Others
15 India Baby Care Products Market by Region
15.1 North India
15.1.1 Historical Trend (2018-2022)
15.1.2 Forecast Trend (2023-2028)
15.2 East India
15.2.1 Historical Trend (2018-2022)
15.2.2 Forecast Trend (2023-2028)
15.3 West India
15.3.1 Historical Trend (2018-2022)
15.3.2 Forecast Trend (2023-2028)
15.4 South India
15.4.1 Historical Trend (2018-2022)
15.4.2 Forecast Trend (2023-2028)
16 Indian Population Growth Per Year (2018-2028)
16.1 Birth Rate
16.2 Fertility Rate
17 Indian Population Growth Per Year (2018-2028)
17.1 Urban Area
17.2 Rural Area
18 Market Dynamics
18.1 SWOT Analysis
18.1.1 Strengths
18.1.2 Weaknesses
18.1.3 Opportunities
18.1.4 Threats
18.2 Porter’s Five Forces Analysis
18.2.1 Supplier’s Power
18.2.2 Buyer’s Power
18.2.3 Threat of New Entrants
18.2.4 Degree of Rivalry
18.2.5 Threat of Substitutes
18.3 Key Indicators for Demand
18.4 Key Indicators for Price
19 Competitive Landscape
19.1 Market Structure
19.2 Company Profiles
19.2.1 Procter & Gamble Hygiene & Health Care
19.2.1.1 Company Overview
19.2.1.2 Product Portfolio
19.2.1.3 Demographic Reach and Achievements
19.2.1.4 Certifications
19.2.2 Unicharm India Private Limited
19.2.2.1 Company Overview
19.2.2.2 Product Portfolio
19.2.2.3 Demographic Reach and Achievements
19.2.2.4 Certifications
19.2.3 Kimberly-Clark India Pvt Ltd.
19.2.3.1 Company Overview
19.2.3.2 Product Portfolio
19.2.3.3 Demographic Reach and Achievements
19.2.3.4 Certifications
19.2.4 Johnson & Johnson Private Limited
19.2.4.1 Company Overview
19.2.4.2 Product Portfolio
19.2.4.3 Demographic Reach and Achievements
19.2.4.4 Certifications
19.2.5 Himalaya Wellness Company
19.2.5.1 Company Overview
19.2.5.2 Product Portfolio
19.2.5.3 Demographic Reach and Achievements
19.2.5.4 Certifications
19.2.6 Hindustan Unilever Limited
19.2.6.1 Company Overview
19.2.6.2 Product Portfolio
19.2.6.3 Demographic Reach and Achievements
19.2.6.4 Certifications
19.2.7 Artsana India Private Limited
19.2.7.1 Company Overview
19.2.7.2 Product Portfolio
19.2.7.3 Demographic Reach and Achievements
19.2.7.4 Certifications
19.2.8 Piramal Pharma Limited
19.2.8.1 Company Overview
19.2.8.2 Product Portfolio
19.2.8.3 Demographic Reach and Achievements
19.2.8.4 Certifications
19.2.9 Dabur India Limited
19.2.9.1 Company Overview
19.2.9.2 Product Portfolio
19.2.9.3 Demographic Reach and Achievements
19.2.9.4 Certifications
19.2.10 Pigeon India Pvt. Ltd
19.2.10.1 Company Overview
19.2.10.2 Product Portfolio
19.2.10.3 Demographic Reach and Achievements
19.2.10.4 Certifications
19.2.11 Honasa Consumer Limited
19.2.11.1 Company Overview
19.2.11.2 Product Portfolio
19.2.11.3 Demographic Reach and Achievements
19.2.11.4 Certifications
19.2.12 Nobel Hygiene Pvt. Ltd.
19.2.12.1 Company Overview
19.2.12.2 Product Portfolio
19.2.12.3 Demographic Reach and Achievements
19.2.12.4 Certifications
19.2.13 USV Private Limited
19.2.13.1 Company Overview
19.2.13.2 Product Portfolio
19.2.13.3 Demographic Reach and Achievements
19.2.13.4 Certifications
19.2.14 Bio Veda Action Research Co.
19.2.14.1 Company Overview
19.2.14.2 Product Portfolio
19.2.14.3 Demographic Reach and Achievements
19.2.14.4 Certifications
19.2.15 Others
20 Key Trends and Developments in the Market

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