Global Sports Betting Market Report and Forecast 2023-2028

Global Sports Betting Market Report and Forecast 2023-2028


Market Outlook

According to the report by Expert Market Research (EMR), the global sports betting market reached a value of USD 89.9 billion in 2022. Aided by the burgeoning popularity of sports events, the pervasiveness of internet access, and growing legalisation of sports betting in several regions, the market is projected to further grow at a CAGR of 10.1% between 2023 and 2028 to reach a value of USD 153.28 billion by 2028.

Sports betting, an activity of predicting sports results and placing a wager on the outcome, has been gaining tremendous popularity among sports fans around the globe. It is not just confined to traditional sports but also extends to emerging e-sports leagues, thereby encompassing a broad spectrum of enthusiasts. Apart from serving as a source of entertainment, it can potentially offer lucrative returns, which adds to its allure for a vast number of individuals.

The global surge in interest towards sports, coupled with the rising number of sports events across various types such as football, basketball, cricket, and tennis, is significantly driving the sports betting market growth. As sports events stir excitement and anticipation among fans, it inherently magnifies the demand for betting on predicted outcomes.

Another significant driver for the global sports betting market is the burgeoning internet penetration and smartphone usage. With the internet making betting services accessible and the proliferation of betting apps on smartphones, placing a wager is merely a few taps away for most people. This ease of access has lowered the entry barrier for prospective bettors, thus, facilitating the market expansion.

Moreover, the growing trend of legalisation of sports betting in various regions, primarily driven by its potential as a significant source of revenue generation for governments, has given a substantial impetus to the sports betting market expansion. Countries like the United States, the United Kingdom, Australia, and more recently, several states in India, have been liberalising their regulations pertaining to sports betting, thereby opening new avenues for market growth.

An emerging trend in the sports betting market is the rise of e-sports betting. As competitive video gaming gains widespread acceptance and traditional sports clubs increasingly venture into e-sports leagues, the betting landscape is expanding to include this new domain. Furthermore, the implementation of advanced technologies such as AI and machine learning in predicting more accurate odds and outcomes is expected to propel the sports betting market growth. These technologies not only enhance the user experience but also elevate the overall fairness and integrity of sports betting.

Market Segmentation

The market can be divided based on betting type, sports type, platform, and region.

Market Breakup by Betting Type
  • Fixed Odds Wagering
  • Exchange Betting
  • Live In/Play Betting
  • E-Sports Betting
  • Others
Market Breakup by Sports Type
  • Football
  • Basketball
  • Baseball
  • Horse Racing
  • Cricket
  • Hockey
  • Others
Market Breakup by Platform
  • Online
  • Offline
Market Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global sports betting companies. Some of the major key players explored in the report by Expert Market Research are as follows:
  • International Game Technology
  • GVC Holdings
  • Bet365
  • Scientific Games
  • Flutter Entertainment plc
  • William Hill PLC
  • Playtech plc
  • Kindred Group
  • 888 Holdings Plc
  • Betsson AB
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Sports Betting Market Analysis
8.1 Key Industry Highlights
8.2 Global Sports Betting Historical Market (2018-2022)
8.3 Global Sports Betting Market Forecast (2023-2028)
8.4 Global Sports Betting Market by Betting Type
8.4.1 Fixed Odds Wagering
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 Exchange Betting
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.4.3 Live In/Play Betting
8.4.3.1 Historical Trend (2018-2022)
8.4.3.2 Forecast Trend (2023-2028)
8.4.4 E-Sports Betting
8.4.4.1 Historical Trend (2018-2022)
8.4.4.2 Forecast Trend (2023-2028)
8.4.5 Others
8.5 Global Sports Betting Market by Sports Type
8.5.1 Football
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Basketball
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.5.3 Baseball
8.5.3.1 Historical Trend (2018-2022)
8.5.3.2 Forecast Trend (2023-2028)
8.5.4 Horse Racing
8.5.4.1 Historical Trend (2018-2022)
8.5.4.2 Forecast Trend (2023-2028)
8.5.5 Cricket
8.5.5.1 Historical Trend (2018-2022)
8.5.5.2 Forecast Trend (2023-2028)
8.5.6 Hockey
8.5.6.1 Historical Trend (2018-2022)
8.5.6.2 Forecast Trend (2023-2028)
8.5.7 Others
8.6 Global Sports Betting Market by Platform
8.6.1 Online
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.2 Offline
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.7 Global Sports Betting Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2022)
8.7.1.2 Forecast Trend (2023-2028)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2022)
8.7.2.2 Forecast Trend (2023-2028)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2022)
8.7.3.2 Forecast Trend (2023-2028)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2022)
8.7.4.2 Forecast Trend (2023-2028)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2022)
8.7.5.2 Forecast Trend (2023-2028)
9 North America Sports Betting Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
10 Europe Sports Betting Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 France
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Sports Betting Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 India
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Sports Betting Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Sports Betting Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 International Game Technology
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 GVC Holdings
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Bet365
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Scientific Games
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Flutter Entertainment plc
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 William Hill PLC
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Playtech plc
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Kindred Group
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 888 Holdings Plc
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Betsson AB
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Sports Betting Market: Key Industry Highlights, 2018 and 2032
2. Global Sports Betting Historical Market: Breakup by Betting Type (USD Million), 2018-2022
3. Global Sports Betting Market Forecast: Breakup by Betting Type (USD Million), 2023-2028
4. Global Sports Betting Historical Market: Breakup by Sports Type (USD Million), 2018-2022
5. Global Sports Betting Market Forecast: Breakup by Sports Type (USD Million), 2023-2028
6. Global Sports Betting Historical Market: Breakup by Platform (USD Million), 2018-2022
7. Global Sports Betting Market Forecast: Breakup by Platform (USD Million), 2023-2028
8. Global Sports Betting Historical Market: Breakup by Region (USD Million), 2018-2022
9. Global Sports Betting Market Forecast: Breakup by Region (USD Million), 2023-2028
10. North America Sports Betting Historical Market: Breakup by Country (USD Million), 2018-2022
11. North America Sports Betting Market Forecast: Breakup by Country (USD Million), 2023-2028
12. Europe Sports Betting Historical Market: Breakup by Country (USD Million), 2018-2022
13. Europe Sports Betting Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Asia Pacific Sports Betting Historical Market: Breakup by Country (USD Million), 2018-2022
15. Asia Pacific Sports Betting Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Latin America Sports Betting Historical Market: Breakup by Country (USD Million), 2018-2022
17. Latin America Sports Betting Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Middle East and Africa Sports Betting Historical Market: Breakup by Country (USD Million), 2018-2022
19. Middle East and Africa Sports Betting Market Forecast: Breakup by Country (USD Million), 2023-2028
20. Global Sports Betting Market Structure

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