Global Retail Analytics Market Report and Forecast 2023-2028

Global Retail Analytics Market Report and Forecast 2023-2028


Market Outlook

According to the report by Expert Market Research (EMR), the global retail analytics market reached a value of USD 8.61 billion in 2022. Aided by the rapidly evolving retail landscape, the surging e-commerce sector, and the increasing importance of data-driven decision-making, the market is projected to further grow at a CAGR of 24% between 2023 and 2028 to reach a value of USD 30.75 billion by 2028.

Retail analytics refers to a set of analytical data on inventory levels, supply chain movement, consumer demand, sales, and more that are crucial for making marketing, and procurement decisions. The insights provided by retail analytics allow retailers to strengthen customer relationships, improve operational efficiency, and optimise the buying experience. The tools employed for such analyses range from advanced software systems, artificial intelligence, to predictive analytic models.

The growing emphasis on personalising customer experiences is a significant driver propelling the retail analytics market growth. Modern consumers expect tailored shopping experiences, prompting retailers to delve deeper into consumer behaviour analytics. Through these analyses, retailers can understand purchasing patterns, preferences, and pain points, allowing them to deliver more targeted marketing campaigns and in-store experiences.

Furthermore, the digital transformation wave in the retail sector has made data more accessible and actionable. The integration of IoT devices, Point-of-Sale (POS) systems, and e-commerce platforms has generated vast amounts of data that, when analysed, can provide invaluable business insights. As a result, the need for sophisticated retail analytics tools has become more pronounced.

The e-commerce boom, especially in the wake of global events like the COVID-19 pandemic, has further impacted the retail analytics market outlook. E-commerce platforms generate a myriad of consumer data, from click-through rates to cart abandonment metrics. Analysing this data helps e-retailers optimise their platforms, streamline their supply chains, and enhance their marketing strategies.

Another growing application of retail analytics is in inventory management. Predictive analytics, a subset of retail analytics, can forecast product demand, enabling retailers to manage inventory more efficiently, reduce holding costs, and minimise stockouts or overstock situations.

As per the retail analytics market analysis, the rise of omnichannel retailing strategies, where retailers aim to provide a seamless shopping experience across online and offline platforms, has emphasised the need for integrated retail analytics solutions. These solutions help retailers maintain consistency in inventory management, marketing, and customer service across various channels.

Market Segmentation

The market can be divided based on component, deployment type, function, organisation size, application, end use, and region.

Market Breakup by Component
  • Solution
  • Service
Market Breakup by Deployment Type
  • On Premises
  • Cloud
Market Breakup by Function
  • Customer Management
  • Supply Chain Management
  • In-Store Operation
  • Marketing and Merchandising
  • Others
Market Breakup by Organisation Size
  • Small and Medium Enterprises
  • Large Enterprises
Market Breakup by Application
  • Merchandising Analysis
  • Pricing Analysis
  • Customer Analytics
  • Promotional Analysis and Planning
  • Yield Analysis
  • Inventory Analysis
  • Others
Market Breakup by End Use
  • Offline
  • Online
Market Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global retail analytics market. Some of the major players explored in the report by Expert Market Research are as follows:
  • IBM Corp
  • SAP SE
  • Oracle Corp
  • SAS Institute Inc.
  • Microsoft Corporation
  • Flir Systems, Inc.
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Retail Analytics Market Analysis
8.1 Key Industry Highlights
8.2 Global Retail Analytics Historical Market (2018-2022)
8.3 Global Retail Analytics Market Forecast (2023-2028)
8.4 Global Retail Analytics Market by Component
8.4.1 Solution
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 Service
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.5 Global Retail Analytics Market by Deployment Type
8.5.1 On Premises
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Cloud
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.6 Global Retail Analytics Market by Function
8.6.1 Customer Management
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.2 Supply Chain Management
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.6.3 In-Store Operation
8.6.3.1 Historical Trend (2018-2022)
8.6.3.2 Forecast Trend (2023-2028)
8.6.4 Marketing and Merchandizing
8.6.4.1 Historical Trend (2018-2022)
8.6.4.2 Forecast Trend (2023-2028)
8.6.5 Others
8.7 Global Retail Analytics Market by Organization Size
8.7.1 Small and Medium Enterprises
8.7.1.1 Historical Trend (2018-2022)
8.7.1.2 Forecast Trend (2023-2028)
8.7.2 Large Enterprises
8.7.2.1 Historical Trend (2018-2022)
8.7.2.2 Forecast Trend (2023-2028)
8.8 Global Retail Analytics Market by Application
8.8.1 Merchandising Analysis
8.8.1.1 Historical Trend (2018-2022)
8.8.1.2 Forecast Trend (2023-2028)
8.8.2 Pricing Analysis
8.8.2.1 Historical Trend (2018-2022)
8.8.2.2 Forecast Trend (2023-2028)
8.8.3 Customer Analytics
8.8.3.1 Historical Trend (2018-2022)
8.8.3.2 Forecast Trend (2023-2028)
8.8.4 Promotional Analysis and Planning
8.8.4.1 Historical Trend (2018-2022)
8.8.4.2 Forecast Trend (2023-2028)
8.8.5 Yield Analysis
8.8.5.1 Historical Trend (2018-2022)
8.8.5.2 Forecast Trend (2023-2028)
8.8.6 Inventory Analysis
8.8.6.1 Historical Trend (2018-2022)
8.8.6.2 Forecast Trend (2023-2028)
8.8.7 Others
8.9 Global Retail Analytics Market by End Use
8.9.1 Offline
8.9.1.1 Historical Trend (2018-2022)
8.9.1.2 Forecast Trend (2023-2028)
8.9.2 Online
8.9.2.1 Historical Trend (2018-2022)
8.9.2.2 Forecast Trend (2023-2028)
8.10 Global Retail Analytics Market by Region
8.10.1 North America
8.10.1.1 Historical Trend (2018-2022)
8.10.1.2 Forecast Trend (2023-2028)
8.10.2 Europe
8.10.2.1 Historical Trend (2018-2022)
8.10.2.2 Forecast Trend (2023-2028)
8.10.3 Asia Pacific
8.10.3.1 Historical Trend (2018-2022)
8.10.3.2 Forecast Trend (2023-2028)
8.10.4 Latin America
8.10.4.1 Historical Trend (2018-2022)
8.10.4.2 Forecast Trend (2023-2028)
8.10.5 Middle East and Africa
8.10.5.1 Historical Trend (2018-2022)
8.10.5.2 Forecast Trend (2023-2028)
9 North America Retail Analytics Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
10 Europe Retail Analytics Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 France
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Retail Analytics Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 India
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Retail Analytics Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Retail Analytics Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 IBM Corp
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 SAP SE
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Oracle Corp
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 SAS Institute Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Microsoft Corporation
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Flir Systems, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Retail Analytics Market: Key Industry Highlights, 2018 and 2028
2. Global Retail Analytics Historical Market: Breakup by Component (USD Billion), 2018-2022
3. Global Retail Analytics Market Forecast: Breakup by Component (USD Billion), 2023-2028
4. Global Retail Analytics Historical Market: Breakup by Function (USD Billion), 2018-2022
5. Global Retail Analytics Market Forecast: Breakup by Function (USD Billion), 2023-2028
6. Global Retail Analytics Historical Market: Breakup by Organization Size (USD Billion), 2018-2022
7. Global Retail Analytics Market Forecast: Breakup by Organization Size (USD Billion), 2023-2028
8. Global Retail Analytics Historical Market: Breakup by Application (USD Billion), 2018-2022
9. Global Retail Analytics Market Forecast: Breakup by Application (USD Billion), 2023-2028
10. Global Retail Analytics Historical Market: Breakup by End Use (USD Billion), 2018-2022
11. Global Retail Analytics Market Forecast: Breakup by End Use (USD Billion), 2023-2028
12. Global Retail Analytics Historical Market: Breakup by Region (USD Billion), 2018-2022
13. Global Retail Analytics Market Forecast: Breakup by Region (USD Billion), 2023-2028
14. North America Retail Analytics Historical Market: Breakup by Country (USD Billion), 2018-2022
15. North America Retail Analytics Market Forecast: Breakup by Country (USD Billion), 2023-2028
16. Europe Retail Analytics Historical Market: Breakup by Country (USD Billion), 2018-2022
17. Europe Retail Analytics Market Forecast: Breakup by Country (USD Billion), 2023-2028
18. Asia Pacific Retail Analytics Historical Market: Breakup by Country (USD Billion), 2018-2022
19. Asia Pacific Retail Analytics Market Forecast: Breakup by Country (USD Billion), 2023-2028
20. Latin America Retail Analytics Historical Market: Breakup by Country (USD Billion), 2018-2022
21. Latin America Retail Analytics Market Forecast: Breakup by Country (USD Billion), 2023-2028
22. Middle East and Africa Retail Analytics Historical Market: Breakup by Country (USD Billion), 2018-2022
23. Middle East and Africa Retail Analytics Market Forecast: Breakup by Country (USD Billion), 2023-2028
24. Global Retail Analytics Market Structure

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