Global Passwordless Authentication Market Report and Forecast 2023-2028

Global Passwordless Authentication Market Report and Forecast 2023-2028


Market Outlook

According to the report by Expert Market Research (EMR), the global passwordless authentication market reached a value of approximately USD 12.5 billion in 2022. Aided by the increasing need for robust cybersecurity solutions and a growing adoption of digitalisation in various industries, the market is projected to further grow at a CAGR of 15.20% between 2023 and 2028 to reach a value of USD 29.21 billion by 2028.

Passwordless authentication refers to security systems that allow users to verify their identities without the need for remembering complex passwords. This method usually employs biometrics, security tokens, or magic links sent via email to authenticate the user's identity, promoting a secure and user-friendly way of managing digital identities.

The primary driver of the global passwordless authentication market growth is the escalating demand for robust cybersecurity solutions. With a marked increase in cyber threats and data breaches, businesses are adopting passwordless authentication to protect sensitive data and maintain the integrity of their digital ecosystems. Passwordless authentication's ability to eliminate the vulnerabilities associated with password-based security systems, such as phishing and brute force attacks, plays a critical role in its rising popularity.

Moreover, digital transformation initiatives across industries such as banking, healthcare, and retail are also boosting the passwordless authentication market expansion. The rise of mobile banking, telemedicine, and e-commerce has necessitated secure user authentication solutions, amplifying the demand for passwordless technologies.

On the other hand, the upsurge in the usage of personal devices for work, often referred to as Bring Your Own Device (BYOD), has also fuelled the passwordless authentication market demand. These technologies provide a secure and user-friendly solution for employees to access corporate resources, enhancing both security and productivity.

The increasing regulatory emphasis on data protection and privacy is also contributing to the passwordless authentication market development. Strict regulations like GDPR in Europe and CCPA in California necessitate the adoption of advanced security measures, making passwordless authentication an increasingly prevalent choice for many organisations. In addition, passwordless authentication methods, such as biometric verification, are gaining significant traction in industries where high security is paramount, such as government institutions and the military.

Market Segmentation

The market can be divided based on component, product type, authentication type, portability, end-user, and region.

Market Breakup by Component
  • Hardware
  • Software
  • Services
Market Breakup by Product Type
  • Fingerprint Authentication
  • Iris Recognition
  • Face Recognition
  • Voice Recognition
  • Smart Card
  • Others
Market Breakup by Authentication Type
  • Single-Factor
  • Multi-Factor
Market Breakup by Portability
  • Fixed
  • Mobile
Market Breakup by End-User
  • Aerospace and Defence
  • BFSI
  • Government and Law Enforcement
  • Healthcare
  • IT and Telecom
  • Retail
  • Transportation and Logistics
  • Others
Market Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global passwordless authentication companies. Some of the major key players explored in the report by Expert Market Research are as follows:
  • HID Global Corporation
  • Microsoft Corporation
  • Google LLC
  • IBM Corporation
  • Fujitsu Limited
  • NEC Corporation
  • Okta, Inc
  • Thales Group
  • Cisco Systems, Inc.
  • Secret Double Octopus
  • Beyond Identity,Inc
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Passwordless Authentication Market Analysis
8.1 Key Industry Highlights
8.2 Global Passwordless Authentication Historical Market (2018-2022)
8.3 Global Passwordless Authentication Market Forecast (2023-2028)
8.4 Global Passwordless Authentication Market by Component
8.4.1 Hardware
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 Software
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.4.3 Services
8.4.3.1 Historical Trend (2018-2022)
8.4.3.2 Forecast Trend (2023-2028)
8.5 Global Passwordless Authentication Market by Product Type
8.5.1 Fingerprint Authentication
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Iris Recognition
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.5.3 Face Recognition
8.5.3.1 Historical Trend (2018-2022)
8.5.3.2 Forecast Trend (2023-2028)
8.5.4 Voice Recognition
8.5.4.1 Historical Trend (2018-2022)
8.5.4.2 Forecast Trend (2023-2028)
8.5.5 Smart Card
8.5.5.1 Historical Trend (2018-2022)
8.5.5.2 Forecast Trend (2023-2028)
8.5.6 Others
8.6 Global Passwordless Authentication Market by Authentication Type
8.6.1 Single-Factor
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.2 Multi-Factor
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.7 Global Passwordless Authentication Market by Portability
8.7.1 Fixed
8.7.1.1 Historical Trend (2018-2022)
8.7.1.2 Forecast Trend (2023-2028)
8.7.2 Mobile
8.7.2.1 Historical Trend (2018-2022)
8.7.2.2 Forecast Trend (2023-2028)
8.8 Global Passwordless Authentication Market by End-User
8.8.1 Aerospace and Defence
8.8.1.1 Historical Trend (2018-2022)
8.8.1.2 Forecast Trend (2023-2028)
8.8.2 BFSI
8.8.2.1 Historical Trend (2018-2022)
8.8.2.2 Forecast Trend (2023-2028)
8.8.3 Government and Law Enforcement
8.8.3.1 Historical Trend (2018-2022)
8.8.3.2 Forecast Trend (2023-2028)
8.8.4 Healthcare
8.8.4.1 Historical Trend (2018-2022)
8.8.4.2 Forecast Trend (2023-2028)
8.8.5 IT and Telecom
8.8.5.1 Historical Trend (2018-2022)
8.8.5.2 Forecast Trend (2023-2028)
8.8.6 Retail
8.8.6.1 Historical Trend (2018-2022)
8.8.6.2 Forecast Trend (2023-2028)
8.8.7 Transportation and Logistics
8.8.7.1 Historical Trend (2018-2022)
8.8.7.2 Forecast Trend (2023-2028)
8.8.8 Others
8.9 Global Passwordless Authentication Market by Region
8.9.1 North America
8.9.1.1 Historical Trend (2018-2022)
8.9.1.2 Forecast Trend (2023-2028)
8.9.2 Europe
8.9.2.1 Historical Trend (2018-2022)
8.9.2.2 Forecast Trend (2023-2028)
8.9.3 Asia Pacific
8.9.3.1 Historical Trend (2018-2022)
8.9.3.2 Forecast Trend (2023-2028)
8.9.4 Latin America
8.9.4.1 Historical Trend (2018-2022)
8.9.4.2 Forecast Trend (2023-2028)
8.9.5 Middle East and Africa
8.9.5.1 Historical Trend (2018-2022)
8.9.5.2 Forecast Trend (2023-2028)
9 North America Passwordless Authentication Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
10 Europe Passwordless Authentication Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 France
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Passwordless Authentication Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 India
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Passwordless Authentication Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Passwordless Authentication Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 HID Global Corporation
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Microsoft Corporation
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Google LLC
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 IBM Corporation
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Fujitsu Limited
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 NEC Corporation
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Okta, Inc
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Thales Group
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Cisco Systems, Inc.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Secret Double Octopus
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Beyond Identity,Inc
15.2.11.1 Company Overview
15.2.11.2 Product Portfolio
15.2.11.3 Demographic Reach and Achievements
15.2.11.4 Certifications
15.2.12 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Passwordless Authentication Market: Key Industry Highlights, 2018 and 2032
2. Global Passwordless Authentication Historical Market: Breakup by Product Type (USD Million), 2018-2022
3. Global Passwordless Authentication Market Forecast: Breakup by Product Type (USD Million), 2023-2028
4. Global Passwordless Authentication Historical Market: Breakup by Authentication Type (USD Million), 2018-2022
5. Global Passwordless Authentication Market Forecast: Breakup by Authentication Type (USD Million), 2023-2028
6. Global Passwordless Authentication Historical Market: Breakup by Component (USD Million), 2018-2022
7. Global Passwordless Authentication Market Forecast: Breakup by Component (USD Million), 2023-2028
8. Global Passwordless Authentication Historical Market: Breakup by Portability (USD Million), 2018-2022
9. Global Passwordless Authentication Market Forecast: Breakup by Portability (USD Million), 2023-2028
10. Global Passwordless Authentication Historical Market: Breakup by End-User (USD Million), 2018-2022
11. Global Passwordless Authentication Market Forecast: Breakup by End-User (USD Million), 2023-2028
12. Global Passwordless Authentication Historical Market: Breakup by Region (USD Million), 2018-2022
13. Global Passwordless Authentication Market Forecast: Breakup by Region (USD Million), 2023-2028
14. North America Passwordless Authentication Historical Market: Breakup by Country (USD Million), 2018-2022
15. North America Passwordless Authentication Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Europe Passwordless Authentication Historical Market: Breakup by Country (USD Million), 2018-2022
17. Europe Passwordless Authentication Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Asia Pacific Passwordless Authentication Historical Market: Breakup by Country (USD Million), 2018-2022
19. Asia Pacific Passwordless Authentication Market Forecast: Breakup by Country (USD Million), 2023-2028
20. Latin America Passwordless Authentication Historical Market: Breakup by Country (USD Million), 2018-2022
21. Latin America Passwordless Authentication Market Forecast: Breakup by Country (USD Million), 2023-2028
22. Middle East and Africa Passwordless Authentication Historical Market: Breakup by Country (USD Million), 2018-2022
23. Middle East and Africa Passwordless Authentication Market Forecast: Breakup by Country (USD Million), 2023-2028
24. Global Passwordless Authentication Market Structure

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