Global Optical Brightening Agents Market Report and Forecast 2023-2028

Global Optical Brightening Agents Market Report and Forecast 2023-2028

Market Outlook

According to the report by Expert Market Research (EMR), the global optical brightening agents market is projected to grow at a CAGR of 2.1% between 2023 and 2028. Aided by the burgeoning demand in sectors like textiles, paper, cosmetics, and detergents, the market is expected to grow significantly by 2028.

Optical brightening agents, often referred to as optical brighteners or fluorescent whitening agents, are chemical compounds that absorb light in the ultraviolet and violet region of the electromagnetic spectrum and re-emit light in the blue region. The primary application of these agents is to mask the inherent yellowness in substrates and make them appear more whitish or brighter. Their properties have made them particularly prevalent in industries aiming to enhance the visual perception of whiteness in products.

Textile manufacturing is a prime industry leveraging the optical brightening agents market demand. With the rapid expansion of the fashion industry and the mounting consumer demand for vibrant and bright clothing, these agents have become indispensable. They are extensively used in the treatment of fabrics, ensuring that clothes maintain a fresh, bright appearance even after multiple washes.

Parallelly, in the paper and pulp industry, optical brighteners play a pivotal role in augmenting the brightness of printing papers, leading to more vivid printouts and higher contrast visuals. This quality becomes crucial, especially in high-end printing tasks and glossy magazine publications, where visual appeal can directly influence consumer engagement and sales.

As per the optical brightening agents market analysis, cosmetics is another sector that has recently observed a surge in the demand for these agents. With the escalating trends of skin brightening and anti-ageing treatments, these agents are incorporated in formulations to give an immediate perception of brighter, more youthful skin. Their ability to refract light and counteract sallow, dull complexions have made them quite the favourite in cosmetic formulations.

Furthermore, the detergent industry is capitalising on optical brighteners to ensure clothes appear cleaner and fresher. As consumers globally become more appearance-conscious, the demand for detergents that not only clean but also enhance the visual brightness of garments has risen. This trend has driven detergent manufacturers to increase the incorporation of optical brightening agents in their products, thereby influencing the optical brightening agents market outlook.

Market Segmentation

The market can be divided based on type, application, and region.

Market Breakup by Type

• DASCC
• DSBP

Market Breakup by Application

• Paper
• Detergents
• Textiles
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global optical brightening agents market. Some of the major players explored in the report by Expert Market Research are as follows:

• Huntsman International LLC
• BASF SE
• Clariant International Ltd
• Evonik Industries AG
• Tsaker Chemical Group Limited
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.