Global K-12 Online Tutoring Market Report and Forecast 2023-2028

Global K-12 Online Tutoring Market Report and Forecast 2023-2028

Market Outlook

According to the report by Expert Market Research (EMR), the global K-12 online tutoring market reached a value of USD 328 billion in 2022. Aided by the increasing adoption of online learning systems worldwide, the market is projected to further grow at a CAGR of 16.2% between 2023 and 2028 to reach a value of USD 820.71 billion by 2028.

K-12 online tutoring refers to the provision of educational support for students in kindergarten through 12th grade via digital platforms. Online tutoring services offer personalised and interactive learning experiences, which cater to the unique needs of each student. These platforms provide a wide range of learning materials, such as quizzes, video lessons, and assessments, so as to aid students in improving their scores academically.

The growth of the global K-12 online tutoring market is propelled by various factors, such as the increasing adoption of online learning systems, technological advancements, and the growing requirements for personalised learning experiences. The widespread availability of the internet has made it possible for students and teachers to connect seamlessly, driving the growth of online tutoring services. The demand for online tutoring continues to rise as more households gain access to high-speed internet. The proliferation of smartphones and tablets has facilitated the delivery of K-12 online tutoring services. Mobile devices enable students to access learning resources and communicate with tutors anytime and anywhere, increasing the convenience and flexibility of online tutoring and propelling the growth of the K-12 online tutoring market.

The growing competition for college admissions and scholarships has led to an increased emphasis on academic performance. This has driven the demand for supplementary education services, including online tutoring, to help students improve their grades and test scores. Many governments around the world have been actively promoting digital education and online learning. These initiatives, combined with supportive policies, have played a crucial role in fostering the growth of the K-12 online tutoring market.

K-12 online tutoring offers unparalleled flexibility in terms of scheduling and accessibility. Students can access tutoring sessions anytime and from anywhere, eliminating the need for transportation and allowing them to balance their academic commitments with other activities. This convenience has attracted a growing number of students and parents to opt for online tutoring services and boosted the growth of the K-12 online tutoring market.

Market Segmentation

The market can be divided on the basis of type, application, and region.

Market Bifurcation by Type:

  • Structured Tutoring
  • On-Demand Tutoring
Market Breakup by Application:
  • Pre-Primary School
  • Primary School
  • Middle School
  • High School
Market Division by Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global K-12 online tutoring companies. Some of the major key players explored in the report by Expert Market Research are as follows:
  • Ambow Education Holding Ltd.
  • China Distance Education Holdings Limited
  • TAL Education Group
  • Vedantu Innovations Pvt. Ltd.
  • Tutor Group Limited (iTutorGroup)
  • Others
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*We at Expert Market Research always strive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global K-12 Online Tutoring Market Analysis
8.1 Key Industry Highlights
8.2 Global K-12 Online Tutoring Historical Market (2018-2022)
8.3 Global K-12 Online Tutoring Market Forecast (2023-2028)
8.4 Global K-12 Online Tutoring Market by Tutoring Type
8.4.1 Structured Tutoring
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 On-Demand Tutoring
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.5 Global K-12 Online Tutoring Market by Application
8.5.1 Pre-Primary School
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Primary School
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Middle School
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 High School
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2018-2022)
8.5.4.3 Forecast Trend (2023-2028)
8.6 Global K-12 Online Tutoring Market by Region
8.6.1 Market Share
8.6.1.1 North America
8.6.1.2 Europe
8.6.1.3 Asia Pacific
8.6.1.4 Latin America
8.6.1.5 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.1.3 Breakup by Country
9.1.3.1 United States of America
9.1.3.2 Canada
9.2 Europe
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.2.3 Breakup by Country
9.2.3.1 United Kingdom
9.2.3.2 Germany
9.2.3.3 France
9.2.3.4 Italy
9.2.3.5 Spain
9.2.3.6 Others
9.3 Asia Pacific
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.3.3 Breakup by Country
9.3.3.1 China
9.3.3.2 Japan
9.3.3.3 India
9.3.3.4 ASEAN
9.3.3.5 Australia
9.3.3.6 Others
9.4 Latin America
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.4.3 Breakup by Country
9.4.3.1 Brazil
9.4.3.2 Argentina
9.4.3.3 Mexico
9.4.3.4 Others
9.5 Middle East and Africa
9.5.1 Historical Trend (2018-2022)
9.5.2 Forecast Trend (2023-2028)
9.5.3 Breakup by Country
9.5.3.1 Saudi Arabia
9.5.3.2 United Arab Emirates
9.5.3.3 Nigeria
9.5.3.4 South Africa
9.5.3.5 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Price Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Ambow Education Holding Ltd.
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 China Distance Education Holdings Limited
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 TAL Education Group
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 Vedantu Innovations Pvt. Ltd.
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 Tutor Group Limited (iTutorGroup)
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 Others
13 Industry Events and Developments

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