Global Muffins Market Report and Forecast 2023-2028

Global Muffins Market Report and Forecast 2023-2028

Market Outlook

According to the report by Expert Market Research (EMR), the global muffins market reached a value of USD 9.84 billion in 2022. Aided by the escalating demand for on-the-go breakfast solutions and the versatile nature of muffins catering to diverse taste palettes, the market is projected to further grow at a CAGR of 3.30% between 2023 and 2028 to reach a value of USD 11.93 billion by 2028.

Muffins, a revered staple in many global cultures, traditionally bridge the realms of bread and cake. This semi-sweet delicacy, often enjoyed during breakfast or as a snack, has secured its foothold in both traditional bakeries and modern coffee shops. Owing to their adaptable nature, muffins effortlessly fit into various roles, be it a quick breakfast, a coffee accompaniment, or even as a dessert after a meal.

The burgeoning urbanisation, coupled with increasingly hectic lifestyles, has underlined the need for quick, yet nutritious meal options. Muffins, with their portable nature and inherent adaptability to be tailored with various nutritious ingredients like fruits, nuts, and whole grains, have emerged as the perfect answer to this rising demand, thus driving the muffins market growth.

Consumer preferences have evolved beyond the classic blueberry or chocolate chip muffins. There's an increasing proclivity towards gourmet and artisanal varieties that experiment with flavours, textures, and ingredients. This shift is reflective not just in the flavour’s profiles, but also in the rising demand for gluten-free, vegan, and low-calorie muffins addressing the health-conscious segment.

Moreover, the innovation is not just confined to the product but extends to packaging as well. With an increasing emphasis on sustainability, many leading players in the muffin market are investing in eco-friendly packaging solutions, amplifying their brand value amidst discerning consumers.

The global muffin market share is further enhanced by its integration into diverse cultural celebrations and occasions. From being a central feature in English high teas to its incorporation in festive hampers and gift baskets, the humble muffin has truly transcended its traditional boundaries.

Looking ahead, the market trajectory exhibits promising potential. With the amplification of online delivery platforms and a digital presence, local bakeries and businesses are now tapping into a larger consumer base, further fuelling the muffin market demand. The lines between tradition and innovation, health and indulgence, are continually being redrawn, offering a fresh canvas for this age-old delicacy.

Market Segmentation

The market can be divided based on product, taste, distribution channel, and region.

Market Breakup by Product

• In-Store
• Packaged

Market Breakup by Taste

• Savoury
• Sweet

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets
• Convenience Stores
• Speciality Stores
• Online Stores

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global muffins market. Some of the major players explored in the report by Expert Market Research are as follows:

• Bimbo Bakeries USA, Inc.
• George Weston Foods Limited
• Flowers Foods, Inc.
• Hostess Brands, Inc.
• ARYZTA Food Solutions Schweiz AG
• McKee Foods Corporation
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.