Global Massage Chairs Market Report and Forecast 2024-2032

Global Massage Chairs Market Report and Forecast 2024-2032


Global Massage Chairs Market Report and Forecast 2024-2032

Market Outlook

According to the report by Expert Market Research (EMR), the global massage chairs market size reached a value of USD 3.6 billion in 2023. Aided by the escalating demand for wellness products and advanced therapeutic technologies, the market is projected to further grow at a CAGR of 5.10% between 2024 and 2032 to reach a value of USD 5.7 billion by 2032.

Massage chairs, known for their capabilities to provide automated massages, replicate techniques used by massage professionals. These chairs are equipped with various functionalities that include shiatsu, kneading, tapping, rolling, and in some advanced models, zero gravity positions, designed to offer therapeutic benefits such as stress relief, pain reduction, and enhanced blood circulation. The integration of features like body scanning technology, 3D rollers, and airbag systems further enhances the user experience, simulating a hands-on massage feel.

The primary driver of the global massage chairs market growth is the increasing awareness amongst consumers about the importance of health and wellness. In today’s fast-paced world, stress and physical discomfort are prevalent, and massage chairs offer a convenient solution to alleviate these issues. The market growth is also fuelled by the ageing population globally, which is turning to massage therapy to manage chronic pain and enhance mobility.

Technological advancements in massage chairs, such as the incorporation of AI and IoT, which enable chairs to adapt to the user’s preferences and health conditions, are set to revolutionize the massage chairs market. These innovations are attracting a tech-savvy demographic, eager for personalised wellness experiences at home.

The influence of lifestyle trends, particularly the rise in home wellness spaces, has also contributed significantly to the adoption of massage chairs. As consumers seek more in-home wellness solutions, the demand for massage chairs as an integral component of home therapy equipment is increasing.

As per the massage chairs market analysis, as technology continues to advance, massage chairs are becoming increasingly personalised. Modern massage chairs are equipped with sensors and software that can assess the user's body type and tension levels, allowing for a customized massage experience tailored to individual needs. This trend is appealing to consumers who seek a more personalised approach to wellness and relaxation.

Another significant trend propelling the massage chairs market expansion is the integration of massage chairs with smart home systems. As homes become more connected, consumers are looking for devices that can seamlessly integrate into their smart home ecosystems. Massage chairs that can be controlled via smartphone apps or through voice commands using platforms like Amazon Alexa or Google Home are becoming more popular. This allows for easier control and scheduling of massage sessions, enhancing user convenience and experience.

Sustainability is a growing concern among consumers, and this trend is influencing the massage chairs market share. Manufacturers are increasingly focusing on using eco-friendly materials and sustainable manufacturing processes. This not only helps reduce the environmental impact but also appeals to environmentally conscious consumers who are more likely to invest in products that align with their values.

Massage chairs are not just limited to home use; they are increasingly being incorporated into various commercial and therapeutic environments, such as offices, airports, hotels, and shopping malls. This expansion is driven by the recognition of the health benefits provided by regular massage therapy, including stress relief and improved productivity. As per the massage chairs market outlook, businesses are adopting massage chairs as a means to enhance customer and employee satisfaction.

Market Segmentation

The market can be divided based on nature, product type, application, distribution channel, and region.

Market Breakup by Nature
  • Conventional
  • Robotic
Market Breakup by Product Type
  • Inversion Massage Chair
  • Zero Gravity Massage Chair
  • Targeted Massage Products
  • Others
Market Breakup by Application
  • Residential
  • Commercial
Market Breakup by Distribution Channel
  • Online
  • Offline
Market Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global massage chairs market. Some of the major players explored in the report by Expert Market Research are as follows:
  • Panasonic Holdings Corp.
  • Family Inada Co., Ltd.
  • Fuji Medical Instruments Mfg. Co., Ltd.
  • Human Touch, LLC
  • Luraco Health & Beauty LLC
  • Ogawa Smart Healthcare technology Group Co., Ltd.
  • Cozzia USA LLC
  • Bravvo Health Equipments Inc.
  • Spine Care Medical Instruments
  • Paramount Surgimed Ltd.
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Massage Chairs Market Analysis
8.1 Key Industry Highlights
8.2 Global Massage Chairs Historical Market (2018-2023)
8.3 Global Massage Chairs Market Forecast (2024-2032)
8.4 Global Massage Chairs Market by Nature
8.4.1 Conventional
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Robotic
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Massage Chairs Market by Product Type
8.5.1 Inversion Massage Chair
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Zero Gravity Massage Chair
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Targeted Massage Products
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Global Massage Chairs Market by Application
8.6.1 Residential
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Commercial
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Massage Chairs Market by Distribution Channel
8.7.1 Online
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Offline
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.8 Global Massage Chairs Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Massage Chairs Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Massage Chairs Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Massage Chairs Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Massage Chairs Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Massage Chairs Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Panasonic Holdings Corp.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Family Inada Co., Ltd.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Fuji Medical Instruments Mfg. Co., Ltd.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Human Touch, LLC
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Luraco Health & Beauty LLC
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Ogawa Smart Healthcare technology Group Co., Ltd.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Cozzia USA LLC
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Bravvo Health Equipments Inc.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Spine Care Medical Instruments
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Paramount Surgimed Ltd.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Massage Chairs Market: Key Industry Highlights, 2018 and 2032
2. Global Massage Chairs Historical Market: Breakup by Nature (USD Billion), 2018-2023
3. Global Massage Chairs Market Forecast: Breakup by Nature (USD Billion), 2024-2032
4. Global Massage Chairs Historical Market: Breakup by Product Type (USD Billion), 2018-2023
5. Global Massage Chairs Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
6. Global Massage Chairs Historical Market: Breakup by Application (USD Billion), 2018-2023
7. Global Massage Chairs Market Forecast: Breakup by Application (USD Billion), 2024-2032
8. Global Massage Chairs Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
9. Global Massage Chairs Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
10. Global Massage Chairs Historical Market: Breakup by Region (USD Billion), 2018-2023
11. Global Massage Chairs Market Forecast: Breakup by Region (USD Billion), 2024-2032
12. North America Massage Chairs Historical Market: Breakup by Country (USD Billion), 2018-2023
13. North America Massage Chairs Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Europe Massage Chairs Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Europe Massage Chairs Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Asia Pacific Massage Chairs Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Asia Pacific Massage Chairs Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Latin America Massage Chairs Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Latin America Massage Chairs Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Middle East and Africa Massage Chairs Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Middle East and Africa Massage Chairs Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Global Massage Chairs Market Structure

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