Global Luxury Watch Market Report and Forecast 2023-2028

Global Luxury Watch Market Report and Forecast 2023-2028


Market Outlook

According to the report by Expert Market Research (EMR), the global luxury watch market reached a value of USD 45.6 billion in 2022. Aided by the growing trend of customised watches and an increase in the number of consumers inclining towards luxury watches, the market is projected to further grow at a CAGR of 4.86% between 2023 and 2028 to reach a value of USD 60.8 billion by 2028.

Luxury watches are more than mere timekeeping instruments. They are embodiments of art, heritage, craftsmanship, and sophisticated engineering, with some pieces taking years to assemble. These high-end watches, often made with precious metals and gems, signify status, luxury, and a penchant for the finer things in life. Their intricate mechanisms, combined with timeless designs, make them a favourite among the affluent and enthusiasts alike.

The increasing affluence among consumers worldwide and a pronounced shift towards premium products is driving the luxury watch market growth. As the global middle class expands, there's a palpable rise in disposable income, leading to enhanced purchasing power. This, combined with the aspiration for branded, luxury items, has accentuated the demand for luxury watches.

Furthermore, the luxury watch market demand is not just sustained by traditional craftsmanship but is also buoyed by technological advancements. With the integration of smart features, including fitness tracking, GPS, and notifications, luxury watch brands are bridging the gap between traditional horology and modern technology. This fusion of classic art with new-age features has made luxury watches appealing even to the tech-savvy younger generation.

Another intriguing facet contributing to the luxury watch market development is its inherent brand loyalty and legacy. Many luxury watch brands have a storied history that spans centuries. Brands like Rolex, Patek Philippe, and Audemars Piguet are not just revered for their exquisite pieces but also for their rich heritage and horological contributions. Collectors and aficionados often view these watches as investments, with some vintage pieces fetching astronomical prices at auctions.

The rise of e-commerce and digital platforms has also significantly influenced the luxury watch market expansion. While purchasing a luxury watch traditionally involved visiting boutiques and experiencing the watch firsthand, online platforms are breaking these barriers. With augmented reality, 3D visualisations, and virtual try-ons, consumers can now experience luxury watches digitally, leading to an uptick in online sales. Moreover, social media influencers, celebrity endorsements, and targeted online campaigns have amplified brand visibility, making luxury watches more accessible to a global audience.

Market Segmentation

The market can be divided based on product, distribution channel, and region.

Market Breakup by Product
  • Electronic
  • Mechanical
Market Breakup by Distribution Channel
  • Offline
  • Online
Market Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global luxury watch companies. Some of the major key players explored in the report by Expert Market Research are as follows:
  • ROLEX SA.
  • The Swatch Group Ltd
  • Audemars Piguet Holding SA
  • Fossil Group, Inc.
  • Citizen Watch Company Of America, Inc.
  • Seiko Watch Corporation
  • Compagnie Financiere Richemont SA
  • LVMH Group
  • Movado Group Inc.
  • Ralph Lauren Corporation
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Luxury Watch Market Analysis
8.1 Key Industry Highlights
8.2 Global Luxury Watch Historical Market (2018-2022)
8.3 Global Luxury Watch Market Forecast (2023-2028)
8.4 Global Luxury Watch Market by Product
8.4.1 Electronic
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 Mechanical
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.5 Global Luxury Watch Market by Distribution Channel
8.5.1 Offline
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Online
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.6 Global Luxury Watch Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2022)
8.6.3.2 Forecast Trend (2023-2028)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2022)
8.6.4.2 Forecast Trend (2023-2028)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2022)
8.6.5.2 Forecast Trend (2023-2028)
9 North America Luxury Watch Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
10 Europe Luxury Watch Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 France
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Luxury Watch Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 India
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Luxury Watch Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Luxury Watch Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 ROLEX SA.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 The Swatch Group Ltd
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Audemars Piguet Holding SA
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Fossil Group, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Citizen Watch Company Of America, Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Seiko Watch Corporation
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Compagnie Financiere Richemont SA
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 LVMH Group
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Movado Group Inc.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Ralph Lauren Corporation
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market

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