Global Location Analytics Market Report and Forecast 2023-2028

Global Location Analytics Market Report and Forecast 2023-2028


Market Outlook

According to the report by Expert Market Research (EMR), the global location analytics market reached a value of USD 13.7 billion in 2022. Aided by the surge in the need for geospatial data, coupled with the rise of real-time analytics in various sectors, the market is projected to further grow at a CAGR of 14.80% between 2023 and 2028 to reach a value of USD 31 billion by 2028.

Location analytics merges geographical data with business data, allowing organisations to garner novel insights from location-based information. This form of analytics is increasingly integral in sectors such as retail, logistics, urban planning, and disaster management. With tools that can pinpoint and analyse the significance of a particular location, businesses are better positioned to make informed decisions, optimise operations, and understand market dynamics.

The omnipresence of mobile devices, the Internet of Things (IoT), and wearable technology has created a surge in location-based data. This, in tandem with growing consumer expectations for personalised and location-based services, is fuelling the location analytics market expansion. Retailers, for instance, leverage location analytics to strategise store locations, plan marketing campaigns, and offer on-the-spot promotions to consumers.

Furthermore, with the rise of smart cities and the need for efficient urban planning, location analytics plays a pivotal role. Municipal bodies and urban planners employ this data to enhance public transportation routes, manage traffic congestion, and develop infrastructure based on population density and movement patterns.

Additionally, industries such as logistics, and supply chain management, among others, are generating a significant location analytics market demand. Businesses can track shipments, streamline delivery routes, predict potential delays, and subsequently improve customer satisfaction. Additionally, in the realm of disaster management, location analytics aids in predicting areas of high risk, streamlining evacuation routes, and optimising the distribution of emergency resources.

The integration of artificial intelligence (AI) and machine learning (ML) in location analytics platforms heralds another dimension of location analytics market growth. These technologies enable predictive analytics based on location data, allowing businesses to forecast trends, consumer behaviour, and potential challenges. As AI and ML become more entrenched in data analytics, their intersection with location data is set to redefine the contours of geospatial analysis.

Nevertheless, with advancements in cloud computing, data storage solutions, and more sophisticated analytics platforms, these challenges are increasingly surmountable. Furthermore, as businesses globally recognise the competitive edge offered by location-based insights, investments in this sector are set to soar.

Market Segmentation

The market can be divided based on component, deployment type, location, services, application, and region.

Market Breakup by Component
  • Solution
  • Geocoding and Reverse Geocoding
  • Data Integration and ETL
  • Reporting and Visualisation
  • Thematic Mapping and Spatial Analysis
  • Others
  • Services
  • Consulting
  • Integration and Deployment
  • Support and Maintenance

  • Market Breakup by Deployment Type
  • On-Premise
  • On-Demand

  • Market Breakup by Location
  • Indoor
  • Outdoor

  • Market Breakup by Services
  • Risk Management
  • Emergency Response Management
  • Customer Experience Management
  • Remote Monitoring
  • Supply Chain Planning and Optimisation
  • Sales and Marketing Optimisation
  • Others

  • Market Breakup by Application
  • Retail
  • Banking, Financial Services and Insurance
  • Government and Defence
  • Media and Entertainment
  • Transportation and Logistics
  • Energy and Utilities
  • Others

  • Market Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

  • Competitive Landscape

    The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global location analytics market. Some of the major players explored in the report by Expert Market Research are as follows:
  • SAS Institute Inc.
  • Oracle Corporation
  • Microsoft Corporation
  • IBM Corporation
  • Cisco Systems Inc.
  • Environmental Systems Research Institute Inc.
  • Pitney Bowes Inc.
  • Galigeo SAS
  • Alteryx, Inc.
  • Others

  • About Us

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    *We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


    1 Preface
    2 Report Coverage – Key Segmentation and Scope
    3 Report Description
    3.1 Market Definition and Outlook
    3.2 Properties and Applications
    3.3 Market Analysis
    3.4 Key Players
    4 Key Assumptions
    5 Executive Summary
    5.1 Overview
    5.2 Key Drivers
    5.3 Key Developments
    5.4 Competitive Structure
    5.5 Key Industrial Trends
    6 Snapshot
    6.1 Global
    6.2 Regional
    7 Opportunities and Challenges in the Market
    8 Global Location Analytics Market Analysis
    8.1 Key Industry Highlights
    8.2 Global Location Analytics Historical Market (2018-2022)
    8.3 Global Location Analytics Market Forecast (2023-2028)
    8.4 Global Location Analytics Market by Component
    8.4.1 Solution
    8.4.1.1 Historical Trend (2018-2022)
    8.4.1.2 Forecast Trend (2023-2028)
    8.4.1.3 Solution by Type
    8.4.1.3.1 Geocoding and Reverse Geocoding
    8.4.1.3.2 Data Integration and ETL
    8.4.1.3.3 Reporting and Visualization
    8.4.1.3.4 Thematic Mapping and Spatial Analysis
    8.4.1.3.5 Others
    8.4.2 Services
    8.4.2.1 Historical Trend (2018-2022)
    8.4.2.2 Forecast Trend (2023-2028)
    8.4.2.3 Service by Type
    8.4.2.3.1 Consulting
    8.4.2.3.2 Integration and Deployment
    8.4.2.3.3 Support and Maintenance
    8.5 Global Location Analytics Market by Deployment Type
    8.5.1 On-Premise
    8.5.1.1 Historical Trend (2018-2022)
    8.5.1.2 Forecast Trend (2023-2028)
    8.5.2 On-Demand
    8.5.2.1 Historical Trend (2018-2022)
    8.5.2.2 Forecast Trend (2023-2028)
    8.6 Global Location Analytics Market by Location
    8.6.1 Indoor
    8.6.1.1 Historical Trend (2018-2022)
    8.6.1.2 Forecast Trend (2023-2028)
    8.6.2 Outdoor
    8.6.2.1 Historical Trend (2018-2022)
    8.6.2.2 Forecast Trend (2023-2028)
    8.7 Global Location Analytics Market by Services
    8.7.1 Risk Management
    8.7.1.1 Historical Trend (2018-2022)
    8.7.1.2 Forecast Trend (2023-2028)
    8.7.2 Emergency Response Management
    8.7.2.1 Historical Trend (2018-2022)
    8.7.2.2 Forecast Trend (2023-2028)
    8.7.3 Customer Experience Management
    8.7.3.1 Historical Trend (2018-2022)
    8.7.3.2 Forecast Trend (2023-2028)
    8.7.4 Remote Monitoring
    8.7.4.1 Historical Trend (2018-2022)
    8.7.4.2 Forecast Trend (2023-2028)
    8.7.5 Supply Chain Planning and Optimization
    8.7.5.1 Historical Trend (2018-2022)
    8.7.5.2 Forecast Trend (2023-2028)
    8.7.6 Sales and Marketing Optimization
    8.7.6.1 Historical Trend (2018-2022)
    8.7.6.2 Forecast Trend (2023-2028)
    8.7.7 Others
    8.8 Global Location Analytics Market by Application
    8.8.1 Retail
    8.8.1.1 Historical Trend (2018-2022)
    8.8.1.2 Forecast Trend (2023-2028)
    8.8.2 Banking, Financial Services and Insurance
    8.8.2.1 Historical Trend (2018-2022)
    8.8.2.2 Forecast Trend (2023-2028)
    8.8.3 Government and Defense
    8.8.3.1 Historical Trend (2018-2022)
    8.8.3.2 Forecast Trend (2023-2028)
    8.8.4 Media and Entertainment
    8.8.4.1 Historical Trend (2018-2022)
    8.8.4.2 Forecast Trend (2023-2028)
    8.8.5 Transportation and Logistics
    8.8.5.1 Historical Trend (2018-2022)
    8.8.5.2 Forecast Trend (2023-2028)
    8.8.6 Energy and Utilities
    8.8.6.1 Historical Trend (2018-2022)
    8.8.6.2 Forecast Trend (2023-2028)
    8.8.7 Others
    8.9 Global Location Analytics Market by Region
    8.9.1 North America
    8.9.1.1 Historical Trend (2018-2022)
    8.9.1.2 Forecast Trend (2023-2028)
    8.9.2 Europe
    8.9.2.1 Historical Trend (2018-2022)
    8.9.2.2 Forecast Trend (2023-2028)
    8.9.3 Asia Pacific
    8.9.3.1 Historical Trend (2018-2022)
    8.9.3.2 Forecast Trend (2023-2028)
    8.9.4 Latin America
    8.9.4.1 Historical Trend (2018-2022)
    8.9.4.2 Forecast Trend (2023-2028)
    8.9.5 Middle East and Africa
    8.9.5.1 Historical Trend (2018-2022)
    8.9.5.2 Forecast Trend (2023-2028)
    9 North America Location Analytics Market Analysis
    9.1 United States of America
    9.1.1 Historical Trend (2018-2022)
    9.1.2 Forecast Trend (2023-2028)
    9.2 Canada
    9.2.1 Historical Trend (2018-2022)
    9.2.2 Forecast Trend (2023-2028)
    10 Europe Location Analytics Market Analysis
    10.1 United Kingdom
    10.1.1 Historical Trend (2018-2022)
    10.1.2 Forecast Trend (2023-2028)
    10.2 Germany
    10.2.1 Historical Trend (2018-2022)
    10.2.2 Forecast Trend (2023-2028)
    10.3 France
    10.3.1 Historical Trend (2018-2022)
    10.3.2 Forecast Trend (2023-2028)
    10.4 Italy
    10.4.1 Historical Trend (2018-2022)
    10.4.2 Forecast Trend (2023-2028)
    10.5 Others
    11 Asia Pacific Location Analytics Market Analysis
    11.1 China
    11.1.1 Historical Trend (2018-2022)
    11.1.2 Forecast Trend (2023-2028)
    11.2 Japan
    11.2.1 Historical Trend (2018-2022)
    11.2.2 Forecast Trend (2023-2028)
    11.3 India
    11.3.1 Historical Trend (2018-2022)
    11.3.2 Forecast Trend (2023-2028)
    11.4 ASEAN
    11.4.1 Historical Trend (2018-2022)
    11.4.2 Forecast Trend (2023-2028)
    11.5 Australia
    11.5.1 Historical Trend (2018-2022)
    11.5.2 Forecast Trend (2023-2028)
    11.6 Others
    12 Latin America Location Analytics Market Analysis
    12.1 Brazil
    12.1.1 Historical Trend (2018-2022)
    12.1.2 Forecast Trend (2023-2028)
    12.2 Argentina
    12.2.1 Historical Trend (2018-2022)
    12.2.2 Forecast Trend (2023-2028)
    12.3 Mexico
    12.3.1 Historical Trend (2018-2022)
    12.3.2 Forecast Trend (2023-2028)
    12.4 Others
    13 Middle East and Africa Location Analytics Market Analysis
    13.1 Saudi Arabia
    13.1.1 Historical Trend (2018-2022)
    13.1.2 Forecast Trend (2023-2028)
    13.2 United Arab Emirates
    13.2.1 Historical Trend (2018-2022)
    13.2.2 Forecast Trend (2023-2028)
    13.3 Nigeria
    13.3.1 Historical Trend (2018-2022)
    13.3.2 Forecast Trend (2023-2028)
    13.4 South Africa
    13.4.1 Historical Trend (2018-2022)
    13.4.2 Forecast Trend (2023-2028)
    13.5 Others
    14 Market Dynamics
    14.1 SWOT Analysis
    14.1.1 Strengths
    14.1.2 Weaknesses
    14.1.3 Opportunities
    14.1.4 Threats
    14.2 Porter’s Five Forces Analysis
    14.2.1 Supplier’s Power
    14.2.2 Buyer’s Power
    14.2.3 Threat of New Entrants
    14.2.4 Degree of Rivalry
    14.2.5 Threat of Substitutes
    14.3 Key Indicators for Demand
    14.4 Key Indicators for Price
    15 Competitive Landscape
    15.1 Market Structure
    15.2 Company Profiles
    15.2.1 SAS Institute Inc.
    15.2.1.1 Company Overview
    15.2.1.2 Product Portfolio
    15.2.1.3 Demographic Reach and Achievements
    15.2.1.4 Certifications
    15.2.2 Oracle Corporation
    15.2.2.1 Company Overview
    15.2.2.2 Product Portfolio
    15.2.2.3 Demographic Reach and Achievements
    15.2.2.4 Certifications
    15.2.3 Microsoft Corporation
    15.2.3.1 Company Overview
    15.2.3.2 Product Portfolio
    15.2.3.3 Demographic Reach and Achievements
    15.2.3.4 Certifications
    15.2.4 IBM Corporation
    15.2.4.1 Company Overview
    15.2.4.2 Product Portfolio
    15.2.4.3 Demographic Reach and Achievements
    15.2.4.4 Certifications
    15.2.5 Cisco Systems Inc.
    15.2.5.1 Company Overview
    15.2.5.2 Product Portfolio
    15.2.5.3 Demographic Reach and Achievements
    15.2.5.4 Certifications
    15.2.6 Environmental Systems Research Institute Inc.
    15.2.6.1 Company Overview
    15.2.6.2 Product Portfolio
    15.2.6.3 Demographic Reach and Achievements
    15.2.6.4 Certifications
    15.2.7 Pitney Bowes Inc.
    15.2.7.1 Company Overview
    15.2.7.2 Product Portfolio
    15.2.7.3 Demographic Reach and Achievements
    15.2.7.4 Certifications
    15.2.8 Galigeo SAS
    15.2.8.1 Company Overview
    15.2.8.2 Product Portfolio
    15.2.8.3 Demographic Reach and Achievements
    15.2.8.4 Certifications
    15.2.9 Alteryx, Inc.
    15.2.9.1 Company Overview
    15.2.9.2 Product Portfolio
    15.2.9.3 Demographic Reach and Achievements
    15.2.9.4 Certifications
    15.2.10 Others
    16 Key Trends and Developments in the Market

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