Global Liquid Soap Market Report and Forecast 2024-2032

Global Liquid Soap Market Report and Forecast 2024-2032



Global Liquid Soap Market Report and Forecast 2024-2032

Market Outlook

According to the report by Expert Market Research (EMR), the global liquid soap market is projected to grow at a CAGR of 6.6% between 2024 and 2032. Aided by the combination of heightened hygiene awareness and a shifting consumer preference towards convenient personal care products, the market is expected to grow significantly by 2032.

Liquid soap, a cleansing agent in liquid form, is primarily composed of water, fat, and potassium hydroxide. Offering a more luxurious lathering experience than traditional soap bars, it has become a staple in both residential and commercial environments. Furthermore, with the integration of various essential oils, moisturisers, and therapeutic agents, liquid soap not only ensures cleanliness but also provides skincare benefits, including moisturisation, exfoliation, and rejuvenation.

The burgeoning liquid soap market demand is tightly interwoven with the global emphasis on sanitation and hygiene, especially in light of recent pandemics. As frequent handwashing emerged as a vital preventive measure, the preference for liquid soap, perceived as more hygienic than shared soap bars, witnessed an uptick. Additionally, with the advantage of spill-proof packaging and measured dispensing, liquid soap offers a mess-free and economical handwashing solution, further solidifying its position in modern households and institutions.

The trend of personalisation and premiumisation in the personal care segment is also fortifying the liquid soap market growth. A diverse array of liquid soap variants catering to specific skin types, concerns, and preferences have inundated the market. From antibacterial formulations for those seeking heightened germ protection to organic, eco-friendly versions catering to the environmentally-conscious, the spectrum of offerings is vast.

Industrial applications of liquid soap, particularly in the hospitality sector, are impacting the liquid soap market outlook. Hotels, restaurants, and corporate institutions are opting for liquid soap due to its economical and hygienic attributes. The ease of refill and reduced waste generation further underscores its suitability for commercial settings.

Global movements towards natural and organic products have not left the liquid soap market untouched. A growing segment of consumers now seeks products devoid of parabens, sulphates, and artificial fragrances. Catering to this demand, numerous brands have introduced all-natural liquid soap variants, often harnessing the power of traditional ingredients and botanical extracts.

Market Segmentation

The market can be divided based on type, product type, application, distribution channels, and region.

Market Breakup by Type
  • Organic
  • Conventional
Market Breakup by Product Type
  • Bath and Body Soaps
  • Dish Wash Soap
  • Laundry Soaps
  • Others
Market Breakup by Application
  • Households
  • Commercial
Market Breakup by Distribution Channels
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Speciality Stores
  • Online Stores
  • Others
Market Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global liquid soap market. Some of the major players explored in the report by Expert Market Research are as follows:
  • The Procter & Gamble Co.
  • Unilever Plc
  • Reckitt Benckiser Group plc
  • Kimberly-Clark Worldwide, Inc.
  • Kao Corporation
  • Johnson & Johnson Services, Inc.
  • Lion Corporation
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Region
7 Opportunities and Challenges in the Market
8 Global Liquid Soap Market Analysis
8.1 Key Industry Highlights
8.2 Global Liquid Soap Historical Market (2018-2023)
8.3 Global Liquid Soap Market Forecast (2024-2032)
8.4 Global Liquid Soap Market by Type
8.4.1 Organic
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2023)
8.4.1.3 Forecast Trend (2024-2032)
8.4.2 Conventional
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2023)
8.4.2.3 Forecast Trend (2024-2032)
8.5 Global Liquid Soap Market by Product Type
8.5.1 Bath and Body Soaps
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2023)
8.5.1.3 Forecast Trend (2024-2032)
8.5.2 Dish Wash Soap
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2023)
8.5.2.3 Forecast Trend (2024-2032)
8.5.3 Laundry Soaps
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2023)
8.5.3.3 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Global Liquid Soap Market by Application
8.6.1 Households
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2023)
8.6.1.3 Forecast Trend (2024-2032)
8.6.2 Commercial
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2023)
8.6.2.3 Forecast Trend (2024-2032)
8.7 Global Liquid Soap Market by Distribution Channels
8.7.1 Supermarkets and Hypermarkets
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2023)
8.7.1.3 Forecast Trend (2024-2032)
8.7.2 Convenience Stores
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2023)
8.7.2.3 Forecast Trend (2024-2032)
8.7.3 Speciality Stores
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2023)
8.7.3.3 Forecast Trend (2024-2032)
8.7.4 Online Stores
8.7.4.1 Market Share
8.7.4.2 Historical Trend (2018-2023)
8.7.4.3 Forecast Trend (2024-2032)
8.7.5 Others
8.8 Global Liquid Soap Market by Region
8.8.1 North America
8.8.1.1 Market Share
8.8.1.2 Historical Trend (2018-2023)
8.8.1.3 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Market Share
8.8.2.2 Historical Trend (2018-2023)
8.8.2.3 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Market Share
8.8.3.2 Historical Trend (2018-2023)
8.8.3.3 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Market Share
8.8.4.2 Historical Trend (2018-2023)
8.8.4.3 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Market Share
8.8.5.2 Historical Trend (2018-2023)
8.8.5.3 Forecast Trend (2024-2032)
9 North America Liquid Soap Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2023)
9.1.3 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2023)
9.2.3 Forecast Trend (2024-2032)
10 Europe Liquid Soap Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2023)
10.1.3 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2023)
10.2.3 Forecast Trend (2024-2032)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2023)
10.3.3 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2023)
10.4.3 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Liquid Soap Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2023)
11.1.3 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2023)
11.2.3 Forecast Trend (2024-2032)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2023)
11.3.3 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2023)
11.4.3 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2023)
11.5.3 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Liquid Soap Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2023)
12.1.3 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2023)
12.2.3 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2023)
12.3.3 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Liquid Soap Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2023)
13.1.3 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2023)
13.2.3 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2023)
13.3.3 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2023)
13.4.3 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Price Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 The Procter & Gamble Co.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Unilever Plc
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Reckitt Benckiser Group plc
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Kimberly-Clark Worldwide, Inc.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Kao Corporation
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Johnson & Johnson Services, Inc.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Lion Corporation
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Liquid Soap Market: Key Industry Highlights, 2018 and 2032
2. Global Liquid Soap Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Liquid Soap Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Liquid Soap Historical Market: Breakup by Product Type (USD Billion), 2018-2023
5. Global Liquid Soap Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
6. Global Liquid Soap Historical Market: Breakup by Application (USD Billion), 2018-2023
7. Global Liquid Soap Market Forecast: Breakup by Application (USD Billion), 2024-2032
8. Global Liquid Soap Historical Market: Breakup by Distribution Channels (USD Billion), 2018-2023
9. Global Liquid Soap Market Forecast: Breakup by Distribution Channels (USD Billion), 2024-2032
10. Global Liquid Soap Historical Market: Breakup by Region (USD Billion), 2018-2023
11. Global Liquid Soap Market Forecast: Breakup by Region (USD Billion), 2024-2032
12. North America Liquid Soap Historical Market: Breakup by Country (USD Billion), 2018-2023
13. North America Liquid Soap Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Europe Liquid Soap Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Europe Liquid Soap Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Asia Pacific Liquid Soap Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Asia Pacific Liquid Soap Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Latin America Liquid Soap Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Latin America Liquid Soap Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Middle East and Africa Liquid Soap Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Middle East and Africa Liquid Soap Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Global Liquid Soap Market Structure.

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