Global Lingerie Market Report and Forecast 2023-2028

Global Lingerie Market Report and Forecast 2023-2028


Market Outlook

According to the report by Expert Market Research (EMR), the global lingerie market reached a value of USD 81.1 billion in 2022. Aided by the rising demand for premium, comfortable innerwear, and the fashion-forward approach of consumers, the market is projected to further grow at a CAGR of 5.71% between 2023 and 2028 to reach a value of USD 123.4 billion by 2028.

Lingerie is not merely a term for women’s undergarments but represents a world that amalgamates fashion, comfort, and luxury. Serving dual purposes – functionality and aesthetics – it has significantly evolved from basic undergarments to fashion statements. Primarily worn to protect and support the physique, lingerie nowadays is emblematic of self-expression, empowerment, and sensuality. This evolution extends beyond personal wardrobes, making notable appearances in fashion runways and influencing popular culture.

The escalating consumer preference for intimate wear that aligns with their personal style and provides unmatched comfort is a pivotal driver of the global lingerie market growth. The current generation, known for its individualism and the urge to express oneself, is gravitating towards pieces that resonate with their identities. Such personalised fashion choices are giving a substantial push to the market for lingerie, as brands continually innovate and diversify their offerings.

Furthermore, the digital revolution has enormously bolstered the lingerie market expansion. With the proliferation of e-commerce platforms and social media, there's an exponential rise in the exposure to global trends. Brands are leveraging influencers and celebrities to showcase their collections, which, in turn, impacts consumer buying patterns. The online space has also allowed for an inclusive dialogue about different body types, leading to an increased demand for size-inclusive and body-positive lingerie ranges.

Parallelly, advancements in fabric technology play an understated yet significant role. Modern-day lingerie is a blend of aesthetic appeal and technology. From fabrics that offer moisture-wicking properties to those that adapt to temperature changes, technological integration is reshaping the consumer's lingerie experience. Such innovations not only ensure enhanced comfort but also longer garment life, making it a win-win for both brands and consumers.

The lingerie market is also witnessing a palpable shift towards sustainable practices. The environmentally conscious consumer is progressively seeking brands that echo their values. Brands incorporating eco-friendly materials, such as organic cotton or bamboo, and promoting ethical manufacturing practices, are drawing considerable attention. This shift towards sustainability is not merely a trend but is rapidly becoming a new standard in the market.

Moreover, athleisure, a trend marrying comfort with style, is influencing the lingerie segment as well. Sports bras and bralettes, which were once confined to gym bags, are now proudly flaunted in day-to-day wear, thanks to their blend of support and style. This trend is particularly gaining traction among millennials and Gen Z consumers, further expanding the lingerie market outlook.

Market Segmentation

The market can be divided based on type, distribution channel, and region.

Market Breakup by Type
  • Bras
  • Briefs
  • Shape Wear
  • Others
Market Breakup by Distribution Channel
  • Supermarkets/Hypermarkets
  • Speciality Stores
  • Online
  • Others
Market Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global lingerie companies. Some of the major key players explored in the report by Expert Market Research are as follows:
  • Jockey International, Inc.
  • Victoria's Secret & Co.
  • Calvin Klein, Inc.
  • Hanesbrands Inc.
  • Fruit of The Loom, Inc.
  • PVH Corporation
  • Gap, Inc.
  • Triumph International Ltd
  • H & M Hennes & Mauritz AB
  • MAS Holdings (Private) Limited
  • Groupe Chantelle
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Lingerie Market Analysis
8.1 Key Industry Highlights
8.2 Global Lingerie Historical Market (2018-2022)
8.3 Global Lingerie Market Forecast (2023-2028)
8.4 Global Lingerie Market by Type
8.4.1 Bras
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 Briefs
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.4.3 Shape Wear
8.4.3.1 Historical Trend (2018-2022)
8.4.3.2 Forecast Trend (2023-2028)
8.4.4 Others
8.5 Global Lingerie Market by Distribution Channel
8.5.1 Supermarkets/Hypermarkets
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Specialty Stores
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.5.3 Online
8.5.3.1 Historical Trend (2018-2022)
8.5.3.2 Forecast Trend (2023-2028)
8.5.4 Others
8.6 Global Lingerie Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2022)
8.6.3.2 Forecast Trend (2023-2028)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2022)
8.6.4.2 Forecast Trend (2023-2028)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2022)
8.6.5.2 Forecast Trend (2023-2028)
9 North America Lingerie Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
10 Europe Lingerie Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 France
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Lingerie Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 India
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Lingerie Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Lingerie Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Jockey International, Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Victoria's Secret & Co.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Calvin Klein, Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Hanesbrands Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Fruit of The Loom, Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 PVH Corporation
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Gap, Inc.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Triumph International Ltd
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 H & M Hennes & Mauritz AB
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 MAS Holdings (Private) Limited
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Groupe Chantelle
15.2.11.1 Company Overview
15.2.11.2 Product Portfolio
15.2.11.3 Demographic Reach and Achievements
15.2.11.4 Certifications
15.2.12 Others
16 Key Trends and Developments in the Market

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