Global Licensed Sports Merchandise Market Report and Forecast 2024-2032

Global Licensed Sports Merchandise Market Report and Forecast 2024-2032


Global Licensed Sports Merchandise Market Report and Forecast 2024-2032

Market Outlook

According to the report by Expert Market Research (EMR), the global licensed sports merchandise market size reached a value of USD 35.70 billion in 2023. Aided by the rising participation in sports activities and greater availability of customised licensed sports merchandise, the market is projected to further grow at a CAGR of 5.1% between 2024 and 2032 to reach a value of USD 55.97 billion by 2032.

Licensed sports merchandise encompasses a wide array of products adorned with logos, symbols, and branding of professional sports teams, leagues, and athletes. From jerseys and caps to mugs and keychains, these products serve as tangible expressions of fan loyalty and allegiance. The allure of licensed sports merchandise lies in its ability to connect fans with their favourite teams and athletes, fostering a sense of belonging and community among supporters around the globe.

The global licensed sports merchandise market growth is propelled by a myriad of factors. The passion and loyalty of sports fans serve as the foundation of this market, driving demand for merchandise that allows fans to showcase their team pride and celebrate their sporting heroes. In addition, the growing popularity of professional sports leagues, events, and tournaments on a global scale has expanded the market's reach and appeal, attracting a diverse array of consumers across age groups and demographics.

Moreover, the advent of digital media and e-commerce has transformed the sports merchandise retailing, providing fans with convenient access to a vast array of products through online platforms and mobile apps. Social media platforms have also played a pivotal role in amplifying fan engagement and driving demand for licensed merchandise through targeted marketing campaigns and influencer collaborations, consequently driving up the licensed sports merchandise market share.

Customisation and personalisation have emerged as key trends in the market, with fans seeking unique and exclusive merchandise that reflects their individual style and preferences. From personalised jerseys with custom names and numbers to limited-edition collectibles, customisation options allow fans to create one-of-a-kind pieces that resonate with their passion for the game.

In the forthcoming years, a substantial portion of the licensed sports merchandise market is expected to be dominated by online distribution channels. This projection is primarily based on the convenience of online shopping and the extensive variety of products available in various sizes. The allure of significant discounts and complimentary delivery services also entices consumers to opt for online purchases of licensed sports merchandise. Moreover, the global accessibility and guarantee of product authenticity further contribute to the licensed sports merchandise market expansion.

Furthermore, sustainability and ethical sourcing have gained traction in the sports merchandise sector, with consumers expressing a growing preference for products that are eco-friendly, ethically produced, and socially responsible. As a result, brands and retailers are increasingly incorporating sustainable materials, ethical labour practices, and environmentally friendly packaging into their product offerings to appeal to conscientious consumers.

The market exhibits diverse trends and preferences across different regions and markets. North America remains the largest market for licensed sports merchandise, driven by the popularity of major professional sports leagues such as the NFL, NBA, MLB, and NHL. The region boasts a passionate fan base and a thriving sports culture, fuelling demand for a wide range of licensed products.

As per the licensed sports merchandise market analysis, in Europe, football reigns supreme as the dominant sport, with iconic clubs and leagues captivating the hearts and minds of millions of fans across the continent. The region's rich football heritage and tradition have spawned a lucrative market for licensed merchandise, including jerseys, scarves, and accessories adorned with club crests and player insignias.

Market Segmentation

The market can be divided based on the product, price range, distribution channel, and region

Market Breakup by Product
  • Sports Apparel
  • T-Shirts And Tops
  • Sweatshirts And Hoodies
  • Jackets
  • Bottom Wear
  • Others
  • Sports Footwear
  • Toys and Games
  • Others
Market Breakup by Price Range
  • Premium
  • Economic
Market Breakup by Distribution Channel
  • Online
  • Offline
Market Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in global licensed sports merchandise market. Some of the major players explored in the report by Expert Market Research are as follows:
  • Nike Inc.
  • Adidas AG
  • PUMA SE
  • Fanatics Inc.
  • DICK'S Sporting Goods, Inc.
  • Iconix International
  • New Era Cap Company Limited
  • ’47 BRAND, LLC
  • G-III Apparel Group, Ltd.
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Licensed Sports Merchandise Market Analysis
8.1 Key Industry Highlights
8.2 Global Licensed Sports Merchandise Historical Market (2018-2023)
8.3 Global Licensed Sports Merchandise Market Forecast (2024-2032)
8.4 Global Licensed Sports Merchandise Market by Product
8.4.1 Sports Apparel
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.1.3 Breakup by Type
8.4.1.3.1 T-Shirts And Tops
8.4.1.3.2 Sweatshirts And Hoodies
8.4.1.3.3 Jackets
8.4.1.3.4 Bottom Wear
8.4.1.3.5 Others
8.4.2 Sports Footwear
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Toys and Games
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Licensed Sports Merchandise Market by Price Range
8.5.1 Premium
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Economic
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Licensed Sports Merchandise Market by Distribution Channel
8.6.1 Online
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Offline
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Licensed Sports Merchandise Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Licensed Sports Merchandise Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Licensed Sports Merchandise Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Licensed Sports Merchandise Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Licensed Sports Merchandise Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Licensed Sports Merchandise Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Nike Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Adidas AG
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 PUMA SE
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Fanatics Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 DICK'S Sporting Goods, Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Iconix International
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 New Era Cap Company Limited
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 ’47 BRAND, LLC
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 G-III Apparel Group, Ltd.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Licensed Sports Merchandise Market: Key Industry Highlights, 2018 and 2032
2. Global Licensed Sports Merchandise Historical Market: Breakup by Product (USD Billion), 2018-2023
3. Global Licensed Sports Merchandise Market Forecast: Breakup by Product (USD Billion), 2024-2032
4. Global Licensed Sports Merchandise Historical Market: Breakup by Price Range (USD Billion), 2018-2023
5. Global Licensed Sports Merchandise Market Forecast: Breakup by Price Range (USD Billion), 2024-2032
Global Licensed Sports Merchandise Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
6. Global Licensed Sports Merchandise Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
7. Global Licensed Sports Merchandise Historical Market: Breakup by Region (USD Billion), 2018-2023
8. Global Licensed Sports Merchandise Market Forecast: Breakup by Region (USD Billion), 2024-2032
9. North America Licensed Sports Merchandise Historical Market: Breakup by Country (USD Billion), 2018-2023
10. North America Licensed Sports Merchandise Market Forecast: Breakup by Country (USD Billion), 2024-2032
11. Europe Licensed Sports Merchandise Historical Market: Breakup by Country (USD Billion), 2018-2023
12. Europe Licensed Sports Merchandise Market Forecast: Breakup by Country (USD Billion), 2024-2032
13. Asia Pacific Licensed Sports Merchandise Historical Market: Breakup by Country (USD Billion), 2018-2023
14. Asia Pacific Licensed Sports Merchandise Market Forecast: Breakup by Country (USD Billion), 2024-2032
15. Latin America Licensed Sports Merchandise Historical Market: Breakup by Country (USD Billion), 2018-2023
16. Latin America Licensed Sports Merchandise Market Forecast: Breakup by Country (USD Billion), 2024-2032
17. Middle East and Africa Licensed Sports Merchandise Historical Market: Breakup by Country (USD Billion), 2018-2023
18. Middle East and Africa Licensed Sports Merchandise Market Forecast: Breakup by Country (USD Billion), 2024-2032
19. Global Licensed Sports Merchandise Market Structure

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