Global Kombucha Tea Market Report and Forecast 2024-2032

Global Kombucha Tea Market Report and Forecast 2024-2032


Market Outlook

According to the report by Expert Market Research (EMR), the global kombucha tea market is projected to grow at a CAGR of 25.1% between 2024 and 2032. Aided by the rising consumer interest in health and wellness products, the market is expected to grow significantly by 2032.

Kombucha is made by fermenting tea (usually black or green) with a symbiotic culture of bacteria and yeast (SCOBY). This process imbues the drink with a unique blend of vitamins, minerals, and probiotics. Kombucha is acclaimed for its potential health benefits, including improved digestion, enhanced immune function, and detoxification.

The kombucha tea market growth is propelled by several factors. The increasing awareness of health and wellness, especially gut health, has made kombucha a popular choice among health-conscious consumers. Additionally, the rising interest in natural and organic products contributes to the demand for kombucha, which is often marketed as a natural and healthier alternative to carbonated soft drinks.

Innovation in flavours and packaging is a significant kombucha tea market trend. Producers are experimenting with a variety of ingredients, including herbs, fruits, and spices, to cater to a broad spectrum of consumer tastes. Innovative and sustainable packaging solutions are also being adopted to appeal to environmentally conscious consumers.

The North American market, particularly the United States, is a leading player in the global kombucha landscape, attributed to early market adoption and a strong health and wellness trend. However, Asia-Pacific is also showing significant growth potential, with traditional tea cultures in countries like China and Japan providing a fertile ground for kombucha's expansion.

Consumer preferences in the kombucha market are evolving. As per the kombucha tea market analysis, there is a growing demand for low-sugar and calorie options, driving the development of new kombucha varieties. The trend towards veganism and plant-based diets is also influencing product formulations and marketing strategies.

Looking ahead, the market for kombucha is poised for continued growth and innovation. As consumer awareness and interest in health and wellness continue to rise, kombucha is well-positioned to maintain its popularity. The market is expected to see further diversification in flavours, packaging, and product formulations.

Market Segmentation

The market can be divided based on type, flavour, tea, packaging, distribution channel, age group, gender, and region.

Market Breakup by Type
  • Organic
  • Non-Organic
Market Breakup by Flavour
  • Fruits
  • Regular/Original
  • Herbs and Spices
  • Flowers
  • Others
Market Breakup by Tea
  • Green Tea
  • Black Tea
  • Oolong Tea
  • Others
Market Breakup by Packaging
  • Glass Bottles
  • Aluminium Cans
  • Pet Bottles
  • Others
Market Breakup by Distribution Channel
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Health Stores
  • Online Retailers
  • Others (Inc. Restaurants)
Market Breakup by Age Group
  • Age<20
  • Age 20-40
  • Age>40
Market Breakup by Gender
  • Male
  • Female
Market Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global kombucha tea market. Some of the major players explored in the report by Expert Market Research are as follows:
  • GT’s Living Foods
  • Brew Dr. Kombucha, LLC
  • Kevita, Inc
  • Remedy Kombucha Pty Ltd.
  • Carpe Diem
  • Humm Kombucha, LLC
  • Kombucha Wonder Drink
  • Reeds, Inc.
  • Equinox Kombucha
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Kombucha Tea Market Analysis
8.1 Key Industry Highlights
8.2 Global Kombucha Tea Historical Market (2018-2023)
8.3 Global Kombucha Tea Market Forecast (2024-2032)
8.4 Global Kombucha Tea Market by Type
8.4.1 Organic
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Non-Organic
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Kombucha Tea Market by Flavour
8.5.1 Fruits
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Regular/Original
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Herbs and Spices
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Flowers
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Others
8.6 Global Kombucha Tea Market by Tea
8.6.1 Green Tea
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Black Tea
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Oolong Tea
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Others
8.7 Global Kombucha Tea Market by Packaging
8.7.1 Glass Bottles
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Aluminium Cans
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Pet Bottles
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Others
8.8 Global Kombucha Tea Market by Distribution Channel
8.8.1 Supermarkets/Hypermarkets
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Convenience Stores
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Health Stores
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Online Retailers
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Others (Inc. Restaurants)
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
8.9 Global Kombucha Tea Market by Age Group
8.9.1 Age<20
8.9.1.1 Historical Trend (2018-2023)
8.9.1.2 Forecast Trend (2024-2032)
8.9.2 Age 20-40
8.9.2.1 Historical Trend (2018-2023)
8.9.2.2 Forecast Trend (2024-2032)
8.9.3 Age>40
8.9.3.1 Historical Trend (2018-2023)
8.9.3.2 Forecast Trend (2024-2032)
8.10 Global Kombucha Tea Market by Gender
8.10.1 Male
8.10.1.1 Historical Trend (2018-2023)
8.10.1.2 Forecast Trend (2024-2032)
8.10.2 Female
8.10.2.1 Historical Trend (2018-2023)
8.10.2.2 Forecast Trend (2024-2032)
8.11 Global Kombucha Tea Market by Region
8.11.1 North America
8.11.1.1 Historical Trend (2018-2023)
8.11.1.2 Forecast Trend (2024-2032)
8.11.2 Europe
8.11.2.1 Historical Trend (2018-2023)
8.11.2.2 Forecast Trend (2024-2032)
8.11.3 Asia Pacific
8.11.3.1 Historical Trend (2018-2023)
8.11.3.2 Forecast Trend (2024-2032)
8.11.4 Latin America
8.11.4.1 Historical Trend (2018-2023)
8.11.4.2 Forecast Trend (2024-2032)
8.11.5 Middle East and Africa
8.11.5.1 Historical Trend (2018-2023)
8.11.5.2 Forecast Trend (2024-2032)
9 North America Kombucha Tea Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Kombucha Tea Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Kombucha Tea Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Kombucha Tea Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Kombucha Tea Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 GT’s Living Foods
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Brew Dr. Kombucha, LLC
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Kevita, Inc
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Remedy Kombucha Pty Ltd.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Carpe Diem
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Humm Kombucha, LLC
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Kombucha Wonder Drink
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Reeds, Inc.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Equinox Kombucha
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Others
16 Key Trends and Developments in the Market
Additional Customisations Available
1 Manufacturing Process
1.1 Overview
1.2 Detailed Process Flow
1.3 Operation Involved
2 Project Requirement and Cost Analysis
2.1 Land, Location and Site Development
2.2 Construction
2.3 Plant Machinery
2.4 Cost of Raw Material
2.5 Packaging
2.6 Transportation
2.7 Utilities
2.8 Manpower
2.9 Other Capital Investment
List of Key Figures and Tables
1. Global Kombucha Tea Market: Key Industry Highlights, 2018 and 2032
2. Global Kombucha Tea Historical Market: Breakup by Product (USD Billion), 2018-2023
3. Global Kombucha Tea Market Forecast: Breakup by Product (USD Billion), 2024-2032
4. Global Kombucha Tea Historical Market: Breakup by Flavour (USD Billion), 2018-2023
5. Global Kombucha Tea Market Forecast: Breakup by Flavour (USD Billion), 2024-2032
6. Global Kombucha Tea Historical Market: Breakup by Tea (USD Billion), 2018-2023
7. Global Kombucha Tea Market Forecast: Breakup by Tea (USD Billion), 2024-2032
8. Global Kombucha Tea Historical Market: Breakup by Packaging (USD Billion), 2018-2023
9. Global Kombucha Tea Market Forecast: Breakup by Packaging (USD Billion), 2024-2032
10. Global Kombucha Tea Historical Market: Breakup by Distribution Channels (USD Billion), 2018-2023
11. Global Kombucha Tea Market Forecast: Breakup by Distribution Channels (USD Billion), 2024-2032
12. Global Kombucha Tea Historical Market: Breakup by Age Group (USD Billion), 2018-2023
13. Global Kombucha Tea Market Forecast: Breakup by Age Group (USD Billion), 2024-2032
14. Global Kombucha Tea Historical Market: Breakup by Gender (USD Billion), 2018-2023
15. Global Kombucha Tea Market Forecast: Breakup by Gender (USD Billion), 2024-2032
16. Global Kombucha Tea Historical Market: Breakup by Region (USD Billion), 2018-2023
17. Global Kombucha Tea Market Forecast: Breakup by Region (USD Billion), 2024-2032
18. North America Kombucha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
19. North America Kombucha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Europe Kombucha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Europe Kombucha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Asia Pacific Kombucha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
23. Asia Pacific Kombucha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
24. Latin America Kombucha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
25. Latin America Kombucha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
26. Middle East and Africa Kombucha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
27. Middle East and Africa Kombucha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
28. Global Kombucha Tea Market Structure

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