Global Hair Care Market Report and Forecast 2023-2028

Global Hair Care Market Report and Forecast 2023-2028

Market Outlook

According to the report by Expert Market Research (EMR), the global hair care market is projected to grow at a CAGR of 4% between 2023 and 2028 to reach a value of USD 107.2 billion by 2028. Aided by the increasing consumer focus on personal grooming and the rising demand for natural and organic hair care products, the market is expected to grow significantly by 2028.

Hair care encompasses a broad range of products, including shampoos, conditioners, hair colorants, styling products, and hair treatment solutions. These products are designed to cleanse, condition, colour, style, and treat various hair and scalp conditions, ensuring the overall health and aesthetic appeal of hair.

In recent years, there has been a significant shift towards personal grooming, as consumers across the globe are becoming more conscious about their appearance. Hair, being a vital aspect of an individual's appearance, is receiving considerable attention. This rising focus on appearance and self-presentation is driving robust demand for hair care products, particularly those offering specific benefits such as hair strengthening, shine enhancement, and damage repair.

A notable global hair care market trend is the increasing consumer inclination towards natural and organic products. With growing awareness of the potential harmful effects of synthetic chemicals, consumers are seeking hair care solutions that are formulated with natural ingredients. This trend is pushing manufacturers to innovate and expand their product lines to include options that are free from parabens, sulphates, and other synthetic additives.

In line with the demand for more personalised consumer products, the hair care market growth is witnessing a rise in products that cater to specific hair types and conditions. Brands are offering products for curly, straight, oily, dry, and coloured hair, as well as solutions for issues like dandruff, hair loss, and split ends. This move towards personalisation is a significant factor propelling the growth of the market.

The hair care market is gaining substantial traction in emerging economies, such as the Asia-Pacific region and Latin America. Rising disposable incomes, urbanisation, and increasing awareness about hair care routines are notable drivers in these regions. Moreover, the expansion of retail channels, including e-commerce platforms, is making products more accessible to consumers around the world, leading to a bolstered hair care market demand.

Market Segmentation

The market can be divided based on type, product, and region.

Market Breakup by Type

• Hair Care Product
• Hair Care Service

Market Breakup by Product

• Shampoo
• Hair Colour
• Conditioner
• Hair Styling Products
• Hair Oil
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global hair care market. Some of the major players explored in the report by Expert Market Research are as follows:

• Henkel AG & Company, KGaA
• Kao Corporation
• L'Oréal S.A.
• Proctor & Gamble Company
• Unilever plc
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.