Global Eye Shadow Market Report and Forecast 2024-2032

Global Eye Shadow Market Report and Forecast 2024-2032


Global Eye Shadow Market Report and Forecast 2024-2032

Market outlook

According to the report by Expert Market Research (EMR), the eye shadow market size reached a value of USD 3.47 billion in 2023. Aided by increasing demand for cosmetic products and the growing applications of eye shadow in the beauty sector, the market is projected to further grow at a CAGR of 6.5% between 2024 and 2032 to reach a value of USD 6.13 billion by 2032.

Eye shadow is a cosmetic product applied to the eyelids and under the eyes to enhance and accentuate the eyes. It is available in various forms, including powder, cream, and liquid, and in a wide range of colours and finishes, such as matte, shimmer, and glitter. Eye shadow is a fundamental component of makeup routines, used to create different looks, from natural and subtle to bold and dramatic. The market is experiencing significant growth due to the rising interest in beauty and personal care, the increasing influence of social media, and the continuous innovation in cosmetic products.

The increasing demand for cosmetic products is driving the eye shadow market growth. With the growing awareness of beauty and personal care, there has been a significant shift towards the use of makeup products, including eye shadow. Eye shadow enhances the appearance of the eyes, adds depth and dimension, and complements various makeup looks. The rising interest in makeup and the growing influence of beauty trends have driven the demand for eye shadow products.

The rising influence of social media and beauty influencers also plays a significant role in the market's growth. Social media platforms, such as Instagram, YouTube, and TikTok, have become powerful tools for beauty influencers to showcase makeup tutorials, product reviews, and beauty trends. The increasing popularity of beauty content on social media has driven the demand for eye shadow products, as consumers seek to recreate the looks and styles showcased by influencers.

The expanding applications of eye shadow in various sectors significantly contribute to the market's growth. In the fashion and entertainment sector, eye shadow is widely used by makeup artists to create elaborate and creative looks for fashion shows, photo shoots, and performances. The increasing focus on beauty and aesthetics in the fashion and entertainment sector has driven the adoption of eye shadow products, consequently driving up the eye shadow market share.

In the retail sector, eye shadow is available in a wide range of formulations, colours, and packaging, catering to different consumer preferences and skin tones. The growing demand for premium and innovative eye shadow products has boosted the adoption of eye shadow in the retail sector. Additionally, the increasing focus on e-commerce and online sales of beauty products has further driven the market growth.

North America holds a significant share in the market, driven by the growing interest in beauty and personal care, the increasing influence of beauty influencers, and the presence of leading cosmetic brands in the region. The rising demand for innovative and high-quality eye shadow products has boosted the market growth in North America. Moreover, the region's strong focus on research and development and the presence of a robust beauty sector further support market growth.

As per the eye shadow market analysis, Powder eye shadow represents the largest segment, driven by its ease of application and versatility for various makeup looks. Cream and liquid eye shadows are gaining traction for their smooth application and vibrant color payoff. Stick eye shadows are also significant, offering convenience and portability for on-the-go makeup application.

Market Segmentation

The market can be divided based on form, price range, distribution channel, and region

Market Breakup by Form
  • Liquid
  • Powder
  • Others
Market Breakup by Price Range
  • Premium
  • Mass
Market Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Departmental Stores
  • Speciality Stores
  • Online
  • Others
Market Breakup by Region
  • North America
  • Europe
  • Latin America
  • Middle East and Africa
  • Asia Pacific
Competitive landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in global eye shadow market. some of the major players explored in the report by expert market research are as follows:
  • Revlon Consumer Products LLC
  • Chanel Limited
  • The Estee Lauder Companies Inc.
  • L'Oreal Group
  • Sheever Cosmetics Ulc (Inglot)
  • Amway Corporation
  • Shiseido Company, Limited
  • LA BOUCHE ROUGE
  • AVEDA CORP.
  • Clarins Group
  • Others
About us

Acquire unparalleled access to critical industry insights with our comprehensive market research reports, meticulously prepared by a team of seasoned experts. These reports are designed to equip decision-makers with an in-depth understanding of prevailing market trends, competitive landscapes, and growth opportunities.

Our high-quality, data-driven analysis provides the essential framework for organisations seeking to make informed and strategic decisions in an increasingly complex and rapidly evolving business environment. By investing in our market research reports, you can ensure your organisation remains agile, proactive, and poised for success in today's competitive market.

Don't miss the opportunity to elevate your business intelligence and strengthen your strategic planning. Secure your organisation's future success by acquiring one of our expert market research reports today.

*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Eye Shadow Market Analysis
8.1 Key Industry Highlights
8.2 Global Eye Shadow Historical Market (2018-2023)
8.3 Global Eye Shadow Market Forecast (2024-2032)
8.4 Global Eye Shadow Market by Form
8.4.1 Liquid
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Powder
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Others
8.5 Global Eye Shadow Market by Price Range
8.5.1 Premium
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Mass
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Eye Shadow Market by Distribution Channel
8.6.1 Supermarkets and Hypermarkets
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Departmental Stores
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Speciality Stores
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Online
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Others
8.7 Global Eye Shadow Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Eye Shadow Market Analysis
9.1 Market by Form
9.2 Market by Price Range
9.3 Market by Distribution Channel
9.4 Market by Country
9.4.1 United States of America
9.4.1.1 Historical Trend (2018-2023)
9.4.1.2 Forecast Trend (2024-2032)
9.4.2 Canada
9.4.2.1 Historical Trend (2018-2023)
9.4.2.2 Forecast Trend (2024-2032)
10 Europe Eye Shadow Market Analysis
10.1 Market by Form
10.2 Market by Price Range
10.3 Market by Distribution Channel
10.4 Market by Country
10.4.1 United Kingdom
10.4.1.1 Historical Trend (2018-2023)
10.4.1.2 Forecast Trend (2024-2032)
10.4.2 Germany
10.4.2.1 Historical Trend (2018-2023)
10.4.2.2 Forecast Trend (2024-2032)
10.4.3 France
10.4.3.1 Historical Trend (2018-2023)
10.4.3.2 Forecast Trend (2024-2032)
10.4.4 Italy
10.4.4.1 Historical Trend (2018-2023)
10.4.4.2 Forecast Trend (2024-2032)
10.4.5 Others
11 Asia Pacific Eye Shadow Market Analysis
11.1 Market by Form
11.2 Market by Price Range
11.3 Market by Distribution Channel
11.4 Market by Country
11.4.1 China
11.4.1.1 Historical Trend (2018-2023)
11.4.1.2 Forecast Trend (2024-2032)
11.4.2 Japan
11.4.2.1 Historical Trend (2018-2023)
11.4.2.2 Forecast Trend (2024-2032)
11.4.3 India
11.4.3.1 Historical Trend (2018-2023)
11.4.3.2 Forecast Trend (2024-2032)
11.4.4 ASEAN
11.4.4.1 Historical Trend (2018-2023)
11.4.4.2 Forecast Trend (2024-2032)
11.4.5 Australia
11.4.5.1 Historical Trend (2018-2023)
11.4.5.2 Forecast Trend (2024-2032)
11.4.6 Others
12 Latin America Eye Shadow Market Analysis
12.1 Market by Form
12.2 Market by Price Range
12.3 Market by Distribution Channel
12.4 Market by Country
12.4.1 Brazil
12.4.1.1 Historical Trend (2018-2023)
12.4.1.2 Forecast Trend (2024-2032)
12.4.2 Argentina
12.4.2.1 Historical Trend (2018-2023)
12.4.2.2 Forecast Trend (2024-2032)
12.4.3 Mexico
12.4.3.1 Historical Trend (2018-2023)
12.4.3.2 Forecast Trend (2024-2032)
12.4.4 Others
13 Middle East and Africa Eye Shadow Market Analysis
13.1 Market by Form
13.2 Market by Price Range
13.3 Market by Distribution Channel
13.4 Market by Country
13.4.1 Saudi Arabia
13.4.1.1 Historical Trend (2018-2023)
13.4.1.2 Forecast Trend (2024-2032)
13.4.2 United Arab Emirates
13.4.2.1 Historical Trend (2018-2023)
13.4.2.2 Forecast Trend (2024-2032)
13.4.3 Nigeria
13.4.3.1 Historical Trend (2018-2023)
13.4.3.2 Forecast Trend (2024-2032)
13.4.4 South Africa
13.4.4.1 Historical Trend (2018-2023)
13.4.4.2 Forecast Trend (2024-2032)
13.4.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Revlon Consumer Products LLC
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Chanel Limited
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 The Estée Lauder Companies Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 L'Oreal Group
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Sheever Cosmetics Ulc (Inglot)
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Amway Corporation
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Shiseido Company, Limited
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 LA BOUCHE ROUGE
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 AVEDA CORP.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Clarins Group
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Eye Shadow Market: Key Industry Highlights, 2018 and 2032
2. Global Eye Shadow Historical Market: Breakup by Form (USD Billion), 2018-2023
3. Global Eye Shadow Market Forecast: Breakup by Form (USD Billion), 2024-2032
4. Global Eye Shadow Historical Market: Breakup by Price Range (USD Billion), 2018-2023
5. Global Eye Shadow Market Forecast: Breakup by Price Range (USD Billion), 2024-2032
6. Global Eye Shadow Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
7. Global Eye Shadow Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
8. Global Eye Shadow Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Eye Shadow Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North America Eye Shadow Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Eye Shadow Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Eye Shadow Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Eye Shadow Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Eye Shadow Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Eye Shadow Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Eye Shadow Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Eye Shadow Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Eye Shadow Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Eye Shadow Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Global Eye Shadow Market Structure

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings