Global Diaper Market Report and Forecast 2023-2028

Global Diaper Market Report and Forecast 2023-2028


Market Outlook

According to the report by Expert Market Research (EMR), the global diaper market reached a value of USD 78.65 billion in 2022. Aided by the rise in global birth rates, urbanisation, and an increasing understanding of child hygiene, the market is projected to further grow at a CAGR of 5.9% between 2023 and 2028.

Diapers, both disposable and cloth-based, have become an integral part of baby care in modern societies. These products are designed to absorb and retain the waste, ensuring dryness and comfort for infants and toddlers. Besides the primary application for babies, the use of diapers has extended to adults, especially the elderly, due to health conditions or other incontinence-related issues.

The ever-increasing global population, combined with heightened urbanisation rates, serves as the cornerstone for the global diaper market growth. With urbanisation comes a fast-paced life, where convenience often takes precedence. Disposable diapers, with their ease of use and disposal, are a testimony to this shift in consumer preference, with parents across urban settings globally opting for them over traditional cloth-based solutions.

Furthermore, there's a rising global consciousness about child hygiene. Awareness campaigns, both governmental and private, have emphasised the health benefits of using diapers, such as reduced risk of infections and rashes and further propel the diaper market demand. This growing cognisance, especially in developing nations, is rapidly transforming into higher demand for quality diaper products.

The senior citizen population, growing at an unprecedented rate, especially in developed countries, is pushing the boundaries of the diaper market into adult diapers. Age-associated ailments, mobility challenges, and the need for enhanced personal care have propelled the use of adult diapers, which, though once stigmatised, are now being recognised as essential care products.

As per the diaper market analysis, another intriguing dimension of the market is the echo of sustainability. With environmental concerns taking centre stage, there's a growing demand for biodegradable or eco-friendly diapers. Parents, more informed and environmentally conscious than ever, are seeking products that don't compromise on quality while ensuring minimal ecological impact.

Simultaneously, innovation in the diaper sector is relentless. From designs that promise a better fit to those infused with aloe vera extracts to prevent rashes, the modern diaper is a marvel of both engineering and understanding human needs and further add value to the diaper market size.

Market Segmentation

The market can be divided based on product type, distribution channel, and region.

Market Breakup by Product Type
  • Baby Diaper
Disposable Diapers

Training Diapers

Cloth Diapers

Swim Pants

Biodegradable Diapers
  • Adult Diaper
Pad Type

Flat Type

Pant Type

Market Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online Stores
  • Others
Market Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global diaper market. Some of the major players explored in the report by Expert Market Research are as follows:
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Procter & Gamble Company
  • Unicharm Corporation
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Diaper Market Analysis
8.1 Key Industry Highlights
8.2 Global Diaper Historical Market (2018-2022)
8.3 Global Diaper Market Forecast (2023-2028)
8.4 Global Diaper Market by Product Type
8.4.1 Baby Diaper
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.1.3 Breakup by Type
8.4.1.3.1 Disposable Diapers
8.4.1.3.1.1 Historical Trend (2018-2022)
8.4.1.3.1.2 Forecast Trend (2023-2028)
8.4.1.3.2 Training Diapers
8.4.1.3.2.1 Historical Trend (2018-2022)
8.4.1.3.2.2 Forecast Trend (2023-2028)
8.4.1.3.3 Cloth Diapers
8.4.1.3.3.1 Historical Trend (2018-2022)
8.4.1.3.3.2 Forecast Trend (2023-2028)
8.4.1.3.4 Swim Pants
8.4.1.3.4.1 Historical Trend (2018-2022)
8.4.1.3.4.2 Forecast Trend (2023-2028)
8.4.1.3.5 Biodegradable Diapers
8.4.1.3.5.1 Historical Trend (2018-2022)
8.4.1.3.5.2 Forecast Trend (2023-2028)
8.4.2 Adult Diaper
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.4.2.3 Breakup by Type
8.4.2.3.1 Pad Type
8.4.2.3.1.1 Historical Trend (2018-2022)
8.4.2.3.1.2 Forecast Trend (2023-2028)
8.4.2.3.2 Flat Type
8.4.2.3.2.1 Historical Trend (2018-2022)
8.4.2.3.2.2 Forecast Trend (2023-2028)
8.4.2.3.3 Pant Type
8.4.2.3.3.1 Historical Trend (2018-2022)
8.4.2.3.3.2 Forecast Trend (2023-2028)
8.6 Global Diaper Market by Distribution Channel
8.6.1 Supermarkets and Hypermarkets
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.2 Pharmacies
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.6.3 Convenience Stores
8.6.3.1 Historical Trend (2018-2022)
8.6.3.2 Forecast Trend (2023-2028)
8.6.4 Online Stores
8.6.4.1 Historical Trend (2018-2022)
8.6.4.2 Forecast Trend (2023-2028)
8.6.5 Others
8.7 Global Diaper Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2022)
8.7.1.2 Forecast Trend (2023-2028)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2022)
8.7.2.2 Forecast Trend (2023-2028)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2022)
8.7.3.2 Forecast Trend (2023-2028)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2022)
8.7.4.2 Forecast Trend (2023-2028)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2022)
8.7.5.2 Forecast Trend (2023-2028)
9 North America Diaper Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
10 Europe Diaper Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 France
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Diaper Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 India
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Diaper Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Diaper Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Kao Corporation
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Kimberly-Clark Corporation
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Procter & Gamble Company
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Unicharm Corporation
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Diaper Market: Key Industry Highlights, 2018 and 2028
2. Global Baby Diaper Historical Market: Breakup by Product Type (USD Billion), 2018-2022
3. Global Baby Diaper Market Forecast: Breakup by Product Type (Baby Diaper) (USD Billion), 2023-2028
4. Global Adult Diaper Historical Market: Breakup by Product Type (USD Billion), 2018-2022
5. Global Adult Diaper Market Forecast: Breakup by Product Type (Adult Diaper) (USD Billion), 2023-2028
6. Global Diaper Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2022
7. Global Diaper Market Forecast: Breakup by Distribution Channel (USD Billion), 2023-2028
8. Global Diaper Historical Market: Breakup by Region (USD Billion), 2018-2022
9. Global Diaper Market Forecast: Breakup by Region (USD Billion), 2023-2028
10. North America Diaper Historical Market: Breakup by Country (USD Billion), 2018-2022
11. North America Diaper Market Forecast: Breakup by Country (USD Billion), 2023-2028
12. Europe Diaper Historical Market: Breakup by Country (USD Billion), 2018-2022
13. Europe Diaper Market Forecast: Breakup by Country (USD Billion), 2023-2028
14. Asia Pacific Diaper Historical Market: Breakup by Country (USD Billion), 2018-2022
15. Asia Pacific Diaper Market Forecast: Breakup by Country (USD Billion), 2023-2028
16. Latin America Diaper Historical Market: Breakup by Country (USD Billion), 2018-2022
17. Latin America Diaper Market Forecast: Breakup by Country (USD Billion), 2023-2028
18. Middle East and Africa Diaper Historical Market: Breakup by Country (USD Billion), 2018-2022
19. Middle East and Africa Diaper Market Forecast: Breakup by Country (USD Billion), 2023-2028
20. Global Diaper Market Structure

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