Global Custom T-shirt Printing Market Report and Forecast 2023-2028

Global Custom T-Shirt Printing Market Report and Forecast 2023-2028


Market Outlook

According to the report by Expert Market Research (EMR), the global custom t-shirt printing market reached a value of USD 3.7 billion in 2022. Aided by the increasing demand for personalised apparel and the expanding applications of custom t-shirt printing across various sectors, the market is projected to further grow at a CAGR of 9.40% between 2023 and 2028 to reach a value of USD 6.37 billion by 2028.

Custom t-shirt printing involves creating unique t-shirt designs according to the customer's specifications, providing them with the opportunity to wear their creativity. With advancements in technology, this process has become much more accessible, with methods such as direct-to-garment (DTG) printing, screen printing, and heat transfer, among others, becoming popular. These techniques allow for vibrant colour reproduction, detailed designs, and quick turnaround times, contributing to their popularity.

The growing consumer preference for personalised clothing is driving the global custom t-shirt printing market growth. With the rising popularity of unique and individualistic fashion styles, there has been a significant shift towards custom-made apparel, leading to a surge in demand for custom t-shirt printing services. Additionally, the booming e-commerce industry has made these services more accessible to a broader customer base, further fuelling the market growth.

The expanding applications of custom t-shirt printing across various sectors are also propelling the custom t-shirt printing market expansion. In the corporate sector, custom t-shirts are used for branding, promotions, and employee engagement activities. In the sports and entertainment industries, they serve as merchandise to promote teams, artists, movies, and events. In the non-profit sector, they are often used for awareness campaigns and fundraising.

Furthermore, advancements in printing technology have significantly boosted the custom t-shirt printing market demand. Modern techniques like DTG and sublimation printing offer superior design reproduction and durability compared to traditional methods, enhancing the final product's quality. Also, the introduction of eco-friendly inks and sustainable printing practices is appealing to the environmentally conscious consumer, thus expanding the market's potential.

The rising trend of entrepreneurship and small business ownership is also contributing to the custom t-shirt printing market growth. Custom t-shirt printing is a popular business idea due to its low startup costs and high demand, and many entrepreneurs are venturing into this sector. The proliferation of these businesses adds to the market's competitiveness, driving innovation and growth.

Market Segmentation

The market can be divided based on design, printing technique, sales channel, and region.

Market Breakup by Design
  • Graphic Design
  • Artwork
Market Breakup by Printing Technique
  • Screen Printing
  • Digital Printing
  • Plot Printing
Market Breakup by Sales Channel
  • Online
  • Offline
Market Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global custom t-shirt printing companies. Some of the major key players explored in the report by Expert Market Research are as follows:
  • CafePress Inc.
  • Real Thread, Inc
  • CustomInk, LLC
  • Printful Inc.
  • Spreadshirt, Inc.
  • RushOrderTees
  • Big Frog Custom T-Shirts
  • Threadbird
  • VistaPrint
  • UberPrints, Inc.
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Custom T-Shirt Printing Market Analysis
8.1 Key Industry Highlights
8.2 Global Custom T-Shirt Printing Historical Market (2018-2022)
8.3 Global Custom T-Shirt Printing Market Forecast (2023-2028)
8.4 Global Custom T-Shirt Printing Market by Design
8.4.1 Graphic Design
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Artwork
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.5 Global Custom T-Shirt Printing Market by Printing Technique
8.5.1 Screen Printing
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Digital Printing
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Plot Printing
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.6 Global Custom T-Shirt Printing Market by Sales Channel
8.6.1 Online
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Offline
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.7 Global Custom T-Shirt Printing Market by Region
8.7.1 North America
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2022)
8.7.1.3 Forecast Trend (2023-2028)
8.7.2 Europe
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2022)
8.7.2.3 Forecast Trend (2023-2028)
8.7.3 Asia Pacific
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2022)
8.7.3.3 Forecast Trend (2023-2028)
8.7.4 Latin America
8.7.4.1 Market Share
8.7.4.2 Historical Trend (2018-2022)
8.7.4.3 Forecast Trend (2023-2028)
8.7.5 Middle East and Africa
8.7.5.1 Market Share
8.7.5.2 Historical Trend (2018-2022)
8.7.5.3 Forecast Trend (2023-2028)
9 North America Custom T-Shirt Printing Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2022)
9.1.3 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2022)
9.2.3 Forecast Trend (2023-2028)
10 Europe Custom T-Shirt Printing Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2022)
10.4.3 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Custom T-Shirt Printing Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2022)
11.5.3 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Custom T-Shirt Printing Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Custom T-Shirt Printing Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2022)
13.3.3 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2022)
13.4.3 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 CafePress Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Real Thread, Inc
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 CustomInk, LLC
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Printful Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Spreadshirt, Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 RushOrderTees
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Big Frog Custom T-Shirts
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Threadbird
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 VistaPrint
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 UberPrints, Inc.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Custom T-Shirt Printing Market: Key Industry Highlights, 2018 and 2032
2. Global Custom T-Shirt Printing Historical Market: Breakup by Design (USD Billion), 2018-2022
3. Global Custom T-Shirt Printing Market Forecast: Breakup by Design (USD Billion), 2023-2028
4. Global Custom T-Shirt Printing Historical Market: Breakup by Printing Technique (USD Billion), 2018-2022
5. Global Custom T-Shirt Printing Market Forecast: Breakup by Printing Technique (USD Billion), 2023-2028
6. Global Custom T-Shirt Printing Historical Market: Breakup by Sales Channel (USD Billion), 2018-2022
7. Global Custom T-Shirt Printing Market Forecast: Breakup by Sales Channel (USD Billion), 2023-2028
8. Global Custom T-Shirt Printing Historical Market: Breakup by Region (USD Billion), 2018-2022
9. Global Custom T-Shirt Printing Market Forecast: Breakup by Region (USD Billion), 2023-2028
10. North America Custom T-Shirt Printing Historical Market: Breakup by Country (USD Billion), 2018-2022
11. North America Custom T-Shirt Printing Market Forecast: Breakup by Country (USD Billion), 2023-2028
12. Europe Custom T-Shirt Printing Historical Market: Breakup by Country (USD Billion), 2018-2022
13. Europe Custom T-Shirt Printing Market Forecast: Breakup by Country (USD Billion), 2023-2028
14. Asia Pacific Custom T-Shirt Printing Historical Market: Breakup by Country (USD Billion), 2018-2022
15. Asia Pacific Custom T-Shirt Printing Market Forecast: Breakup by Country (USD Billion), 2023-2028
16. Latin America Custom T-Shirt Printing Historical Market: Breakup by Country (USD Billion), 2018-2022
17. Latin America Custom T-Shirt Printing Market Forecast: Breakup by Country (USD Billion), 2023-2028
18. Middle East and Africa Custom T-Shirt Printing Historical Market: Breakup by Country (USD Billion), 2018-2022
19. Middle East and Africa Custom T-Shirt Printing Market Forecast: Breakup by Country (USD Billion), 2023-2028
20. Global Custom T-Shirt Printing Market Structure

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