Global Cooking Wine Market Report and Forecast 2024-2032

Global Cooking Wine Market Report and Forecast 2024-2032

Market Outlook

According to the report by Expert Market Research (EMR), the global cooking wine market size reached around USD 405.35 million in 2023. Aided by the rising popularity of gourmet cooking among home cooks and culinary enthusiasts, the market is projected to grow at a CAGR of 3.9% between 2024 and 2032 to attain nearly USD 572.47 million by 2032.

Cooking wine is a type of wine specifically formulated for use in culinary applications. Unlike regular drinking wine, cooking wine is often fortified with salt and preservatives to enhance its shelf life and stability during cooking. It is used to add depth, flavour, and acidity to a wide range of dishes, from sauces and marinades to stews and braises. Cooking wine can be made from various types of wine, including red, white, sherry, and marsala, each bringing its own unique flavour profile to the dish.

The global cooking wine market is experiencing notable growth, driven by evolving culinary trends, increased consumer interest in gourmet cooking, and the expanding food service industry.

One of the most significant cooking wine market trends is the rising popularity of gourmet cooking among home cooks and culinary enthusiasts. As consumers become more adventurous and sophisticated in their culinary pursuits, there is a growing demand for high-quality ingredients that can elevate home-cooked meals to restaurant standards. Cooking wine, known for enhancing the flavour, aroma, and depth of dishes, is increasingly being incorporated into everyday cooking practices. The availability of a wide range of cooking wines, including red, white, sherry, and marsala, caters to diverse culinary needs and preferences, further driving market growth.

The global cooking wine market expansion is being fuelled by the flourishing restaurants, hotels, and catering services segments. Professional chefs and culinary experts rely on cooking wine to impart distinct flavours and sophistication to their dishes. The increasing number of food service establishments worldwide, coupled with the trend of dining out and the rising influence of global cuisines, boosts the consumption of cooking wine. Additionally, the growing trend of gourmet and experiential dining, where unique and high-quality ingredients are showcased, supports the widespread use of cooking wine in professional kitchens.

Culinary shows, food blogs, and social media platforms play a pivotal role in popularising cooking wine among consumers. Celebrity chefs and food influencers often feature cooking wine in their recipes, demonstrating its versatility and enhancing its appeal. Social media platforms such as Instagram and YouTube have become influential in shaping culinary trends, with cooking wine frequently highlighted in cooking tutorials and recipe videos. This exposure not only educates consumers about the uses and benefits of cooking wine but also inspires them to experiment with it in their kitchens.

The global shift towards health and wellness has also impacted the cooking wine market growth. Health-conscious consumers are increasingly seeking natural and preservative-free cooking wines that align with their dietary preferences. Organic and low-sodium cooking wines are gaining traction as they cater to the demand for healthier and more natural ingredients. Manufacturers are responding to this trend by introducing cooking wines that are free from artificial additives and cater to various dietary needs, including gluten-free and vegan options. The alignment of cooking wine with health and wellness trends is expected to continue driving its popularity.

The growing interest in regional and ethnic cuisines is another factor propelling the global cooking wine market development. As consumers explore diverse culinary traditions from around the world, they seek authentic ingredients that capture the essence of these cuisines. Cooking wine is a staple in many traditional dishes across various cultures, such as French, Italian, Chinese, and Japanese cuisines. The desire to recreate authentic flavours at home or in professional settings drives the incorporation of cooking wine into a wide range of recipes. This trend is particularly evident in urban areas and multicultural societies where global culinary influences are more pronounced.

Product innovation and premiumisation are key cooking wine market trends. Manufacturers are continuously developing new variants of cooking wine with enhanced flavours and unique blends to cater to discerning consumers. Premium cooking wines, which offer superior quality and are often made from select grape varieties, are gaining popularity among both home cooks and professional chefs. The introduction of aged and barrel-aged cooking wines, which provide complex flavours and aromas, adds a touch of sophistication to culinary creations. This trend towards premium and innovative products is expected to drive the market growth in the coming years.

The rise of e-commerce and online retail platforms has significantly influenced the cooking wine market. Online grocery shopping has become increasingly popular, offering consumers convenient access to a wide range of cooking wines from the comfort of their homes. E-commerce platforms provide detailed product descriptions, customer reviews, and recipe ideas, aiding consumers in making informed purchasing decisions. The ability to compare prices and access a diverse selection of cooking wines online has further boosted the market accessibility and demand. The shift towards online retail is expected to continue shaping the cooking wine market dynamics, making it easier for consumers to explore and purchase different varieties.

Despite the positive trends, the cooking wine market faces challenges such as competition from substitute products like cooking stocks and broths, which can also enhance the flavour of dishes. Additionally, the perception of cooking wine as a specialised ingredient may limit its adoption among casual cooks. However, continuous efforts in marketing, consumer education, and product innovation are expected to mitigate these challenges.

Market Segmentation

The global cooking wine market can be divided based on type, packaging, application, and region.

Market Breakup by Type

• White
• Red
• Others

Market Breakup by Packaging

• Glass Bottles
• Plastic Bottles
• Others

Market Breakup by Application

• B2B
• B2C

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global cooking wine market. Some of the major players explored in the report by Expert Market Research are as follows:

• AAK AB
• ECOVINAL
• Gourmet Classic Limited
• Mizkan America, Inc.
• Marina Foods, Inc.
• World Finer Foods, LLC
• Eden Foods, Inc.
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.