Global Consumer Genomics Market Report and Forecast 2024-2032

Global Consumer Genomics Market Report and Forecast 2024-2032



Global Consumer Genomics Market Report and Forecast 2024-2032

Market Outlook

According to the report by Expert Market Research (EMR), the global consumer genomics market is projected to grow at a CAGR of 20% between 2024 and 2032. Aided by the growing interest in personalised medicine and an increasing awareness about genetic ancestry and predisposition to certain health conditions, the market is expected to grow significantly by 2032.

Consumer genomics encompasses a range of direct-to-consumer genetic tests that offer insights into an individual's heritage, health, and wellness. Enabled by revolutionary advancements in genetic science, these tests provide consumers with unique data to make informed decisions about their healthcare, lifestyle, and family planning. From decoding genetic markers associated with specific diseases to tracing lineage, consumer genomics is democratising access to genetic information.

The rising consumer interest in personalised healthcare is a significant driver for the global consumer genomics market growth. An increasing number of people are taking proactive measures to understand their genetic makeup and how it may affect their future health, thereby contributing to the demand for consumer genomics products. This is particularly important given the explosion of lifestyle-related diseases, where early intervention can have a meaningful impact.

Another key factor contributing to market growth is the burgeoning field of ancestry and genealogy. As per the consumer genomics market analysis, DNA testing has opened new horizons for individuals interested in tracing their family roots or exploring their ethnic backgrounds. The growing popularity of these tests as gifts during holidays and special occasions also underlines their mainstream acceptance and curiosity-driven appeal.

The advent of technological innovations in sequencing technologies, primarily Next-Generation Sequencing (NGS), has made genetic testing more affordable and accessible, propelling the consumer genomics market demand. As the cost of genome sequencing drops, consumer genomics firms are increasingly capable of offering a wider range of testing services, expanding the market's scope and reach.

Moreover, consumer genomics has promising applications in the field of pharmacogenomics, the study of how genes affect a person's response to medication. By understanding genetic makeup, healthcare providers can tailor medical treatments to individual needs, enhancing effectiveness while minimising adverse effects.

The rise in partnerships between consumer genomics companies and healthcare organisations also increases the consumer genomics market size. Such collaborations can offer a more integrated healthcare approach, coupling genetic insights with medical expertise to offer holistic solutions to consumers.

Market Segmentation

The market can be divided based on application and region.

Market Breakup by Application
  • Oncology
  • Genetic Relatedness
  • Diagnostics
  • Lifestyle, Wellness, and Nutrition
  • Ancestry
  • Reproductive Health
  • Personalised Medicine and Pharmacogenetic Testing
  • Sports Nutrition and Health
  • Others
Market Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global consumer genomics market. Some of the major players explored in the report by Expert Market Research are as follows:
  • Ancestry.com (LLC)
  • 23andMe, Inc.
  • Gene by Gene, Ltd.
  • Mapmygenome India LTD
  • Color Genomics, Inc.
  • Positive Biosciences, Ltd.
  • Futura Genetics
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Consumer Genomics Market Analysis
8.1 Key Industry Highlights
8.2 Global Consumer Genomics Historical Market (2018-2023)
8.3 Global Consumer Genomics Market Forecast (2024-2032)
8.4 Global Consumer Genomics Market by Application
8.4.1 Oncology
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Genetic Relatedness
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Diagnostics
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Lifestyle, Wellness, & Nutrition
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Ancestry
8.4.5.1 Historical Trend (2018-2023)
8.4.5.2 Forecast Trend (2024-2032)
8.4.6 Reproductive Health
8.4.6.1 Historical Trend (2018-2023)
8.4.6.2 Forecast Trend (2024-2032)
8.4.7 Personalized Medicine & Pharmacogenetic Testing
8.4.7.1 Historical Trend (2018-2023)
8.4.7.2 Forecast Trend (2024-2032)
8.4.8 Sports Nutrition & Health
8.4.8.1 Historical Trend (2018-2023)
8.4.8.2 Forecast Trend (2024-2032)
8.4.9 Others
8.5 Global Consumer Genomics Market by Region
8.5.1 North America
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Europe
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Asia Pacific
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Latin America
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Middle East and Africa
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
9 North America Consumer Genomics Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Consumer Genomics Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Consumer Genomics Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.2 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Consumer Genomics Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Consumer Genomics Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Ancestry.com LLC
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 23andMe, Inc.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Gene by Gene, Ltd.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Mapmygenome India LTD
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Color Genomics, Inc.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Positive Biosciences, Ltd.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Futura Genetics
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Consumer Genomics Market: Key Industry Highlights, 2018 and 2032
2. Global Consumer Genomics Historical Market: Breakup by Application (USD Million), 2018-2023
3. Global Consumer Genomics Market Forecast: Breakup by Application (USD Million), 2024-2032
4. Global Consumer Genomics Historical Market: Breakup by Region (USD Million), 2018-2023
5. Global Consumer Genomics Market Forecast: Breakup by Region (USD Million), 2024-2032
6. North America Consumer Genomics Historical Market: Breakup by Country (USD Million), 2018-2023
7. North America Consumer Genomics Market Forecast: Breakup by Country (USD Million), 2024-2032
8. Europe Consumer Genomics Historical Market: Breakup by Country (USD Million), 2018-2023
9. Europe Consumer Genomics Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Asia Pacific Consumer Genomics Historical Market: Breakup by Country (USD Million), 2018-2023
11. Asia Pacific Consumer Genomics Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Latin America Consumer Genomics Historical Market: Breakup by Country (USD Million), 2018-2023
13. Latin America Consumer Genomics Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Middle East and Africa Consumer Genomics Historical Market: Breakup by Country (USD Million), 2018-2023
15. Middle East and Africa Consumer Genomics Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Global Consumer Genomics Market Structure

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