Global Beer Market Report and Forecast 2023-2028

Global Beer Market Report and Forecast 2023-2028

Market Outlook

According to the report by Expert Market Research (EMR), the global beer market reached a value of almost USD 630.71 billion in 2022. Aided by the increasing consumer inclination towards diverse alcoholic beverages and the burgeoning craft beer movement, the market is projected to further grow at a CAGR of 3% between 2023 and 2028 to reach a value of USD 753.13 billion by 2028.

Beer, a seasoned favourite among alcoholic beverages, has origins spanning millennia. It's crafted primarily from water, malted barley, hops, and yeast. The beverage is lauded not only for its refreshing taste and potential to complement a plethora of cuisines but also for its moderate alcohol content, which makes it a popular choice for social gatherings. Beyond its sensory appeal, beer, when consumed responsibly, has been linked to certain health benefits, including improved cardiovascular health and denser bone structure.

A salient driver steering the global beer market growth is the evolving consumer palate, craving variety and unique flavours. This preference is evident in the soaring popularity of craft beers, brewed in microbreweries, which prioritise flavour profiles, traditional methods, and artisanal ingredients. The rise of craft beer reflects a larger societal shift towards valuing authenticity, provenance, and artisanal quality in consumables.

Another contributing factor to beer's enduring appeal is its deep-rooted cultural significance across various global communities. From the beer halls of Germany to the taprooms of Belgium and the pubs of Britain, beer is more than a beverage; it's a symbol of heritage, camaraderie, and festivity. Celebrations like Oktoberfest in Munich underscore the cultural and economic heft beer possesses.

The global beer market demand is also witnessing a surge in experimental brews, be it through infusions of exotic ingredients, barrel aging, or hybrid brewing techniques. The industry's innovation isn’t limited to flavours alone. Sustainability-driven brewing, which focuses on water conservation, renewable energy, and waste reduction, is gaining momentum, appealing to the eco-conscious beer aficionado.

Furthermore, advancements in distribution channels, with a distinct shift towards e-commerce platforms, especially post the pandemic era, have eased the global accessibility of varied beer brands, styles, and flavours. This seamless availability, combined with aggressive marketing strategies by beer giants, is instrumental in impacting the beer market outlook positively.

Market Segmentation

The market can be divided based on product type, packaging, production, alcohol content, flavour, distribution channel, and region.

Market Breakup by Product Type

• Standard Lager
• Premium Lager
• Speciality Beer
• Others

Market Breakup by Packaging

• Glass
• PET Bottle
• Metal Can
• Others

Market Breakup by Production

• Macro-Brewery
• Micro-Brewery
• Others

Market Breakup by Alcohol Content

• High
• Low
• Alcohol Free

Market Breakup by Flavour

• Unflavoured
• Flavoured

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• On-Trades
• Speciality Stores
• Convenience Stores
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global beer market. Some of the major players explored in the report by Expert Market Research are as follows:

• Asahi Group Holdings Ltd.
• Anheuser-Busch InBev
• Carlsberg Group
• Heineken N.V.
• Sierra Nevada Brewing Co
• United Breweries Ltd
• The Smirnoff Co.
• Others

About Us

Acquire unparalleled access to critical industry insights with our comprehensive market research reports, meticulously prepared by a team of seasoned experts. These reports are designed to equip decision-makers with an in-depth understanding of prevailing market trends, competitive landscapes, and growth opportunities.

Our high-quality, data-driven analyses provide the essential framework for organisations seeking to make informed and strategic decisions in an increasingly complex and rapidly evolving business environment. By investing in our market research reports, you can ensure your organisation remains agile, proactive, and poised for success in today's competitive market.

Don't miss the opportunity to elevate your business intelligence and fortify your strategic planning. Secure your organisation's future success by acquiring one of our Expert Market Research reports today.

*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.