Global Bath Soap Market Report and Forecast 2024-2032

Global Bath Soap Market Report and Forecast 2024-2032



Global Bath Soap Market Report and Forecast 2024-2032

Market Outlook

According to the report by Expert Market Research (EMR), the global bath soap market grew substantially in 2023. Aided by the heightened emphasis on hygiene and the diverse application of bath soaps in skincare and therapeutic avenues, the market is projected to further grow at a CAGR of 4.7% between 2024 and 2032.

Bath soaps, an integral part of daily hygiene routines, primarily serve the purpose of cleansing by eliminating dirt, oil, and other impurities from the skin. Beyond this primary function, contemporary bath soaps have evolved to offer a myriad of benefits including moisturisation, exfoliation, and therapeutic properties. Infused with various natural ingredients, essential oils, and vitamins, these soaps cater to the diverse skincare needs and sensory preferences of consumers across the globe.

A significant driver catalysing the bath soap market growth is the rising consumer awareness about personal hygiene and its correlation with overall health. The recent global health crises have accentuated the importance of regular and thorough hand and body washing, leading to a spike in bath soap consumption. Furthermore, the surge in demand can be attributed to the increasing consumer inclination towards organic and natural products. With a better understanding of the potential adverse effects of synthetic ingredients, there is a palpable shift towards soaps formulated with natural elements, and essential oils, and devoid of parabens and sulphates.

As per the bath soap market analysis, bath soaps today are not just hygiene commodities but also luxury and therapeutic items. The burgeoning wellness industry and the popularity of spa and relaxation therapies have further propelled the bath soap market. Speciality soaps infused with therapeutic ingredients like lavender, chamomile, and eucalyptus, known for their calming and rejuvenating properties, are increasingly sought after.

Moreover, innovations in product formulation and packaging have played a pivotal role in propelling the bath soap market demand. Companies are incessantly launching novel products that cater to specific skin types, concerns, and conditions. Soaps with ingredients like activated charcoal, goat milk, and sea salt cater to the evolving consumer demands for detoxification, deep moisturisation, and exfoliation respectively.

In the realm of sustainability, eco-conscious consumerism is moulding the bath soap industry. Brands are progressively focusing on zero-waste, biodegradable, or recyclable packaging to reduce their environmental footprint and further increase the bath soap market size.

Market Segmentation

The market can be divided based on type, form, price category, end user, distribution channel, and region.

Market Breakup by Type
  • Organic
  • Conventional
Market Breakup by Form
  • Solid
  • Liquid
Market Breakup by Price Category
  • Premium
  • Mass
Market Breakup by End User
  • Men
  • Women
  • Baby
Market Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Pharmacies
  • Specialty Stores
  • Online
  • Others
Market Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global bath soap market. Some of the major players explored in the report by Expert Market Research are as follows:
  • The Procter & Gamble Company
  • Unilever Plc
  • Colgate-Palmolive Company
  • Forest Essentials
  • Osmia Organics
  • Beiersdorf AG
  • Henkel AG & Co. KGaA
  • L’occitane International SA
  • L’Oreal S.A.
  • Johnson & Johnson Services, Inc.
  • Davines S.p.A.
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Bath Soap Market Analysis
8.1 Key Industry Highlights
8.2 Global Bath Soap Historical Market (2018-2023)
8.3 Global Bath Soap Market Forecast (2024-2032)
8.4 Global Bath Soap Market by Type
8.4.1 Organic
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Conventional
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Bath Soap Market by Form
8.5.1 Solid
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Liquid
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Bath Soap Market by Price Category
8.6.1 Premium
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Mass
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Bath Soap Market by End User
8.7.1 Men
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Women
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Baby
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.8 Global Bath Soap Market by Distribution Channel
8.8.1 Supermarkets and Hypermarkets
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Convenience Stores
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Pharmacies
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Specialty Stores
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Online
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
8.8.6 Others
8.9 Global Bath Soap Market by Region
8.9.1 North America
8.9.1.1 Historical Trend (2018-2023)
8.9.1.2 Forecast Trend (2024-2032)
8.9.2 Europe
8.9.2.1 Historical Trend (2018-2023)
8.9.2.2 Forecast Trend (2024-2032)
8.9.3 Asia Pacific
8.9.3.1 Historical Trend (2018-2023)
8.9.3.2 Forecast Trend (2024-2032)
8.9.4 Latin America
8.9.4.1 Historical Trend (2018-2023)
8.9.4.2 Forecast Trend (2024-2032)
8.9.5 Middle East and Africa
8.9.5.1 Historical Trend (2018-2023)
8.9.5.2 Forecast Trend (2024-2032)
9 North America Bath Soap Market Analysis
9.1 Market by Type
9.2 Market by Form
9.3 Market by Price Category
9.4 Market by End User
9.5 Market by Distribution Channel
9.6 Market by Country
9.6.1 United States of America
9.6.1.1 Historical Trend (2018-2023)
9.6.1.2 Forecast Trend (2024-2032)
9.6.2 Canada
9.6.2.1 Historical Trend (2018-2023)
9.6.2.2 Forecast Trend (2024-2032)
10 Europe Bath Soap Market Analysis
10.1 Market by Type
10.2 Market by Form
10.3 Market by Price Category
10.4 Market by End User
10.5 Market by Distribution Channel
10.6 Market by Country
10.6.1 United Kingdom
10.6.1.1 Historical Trend (2018-2023)
10.6.1.2 Forecast Trend (2024-2032)
10.6.2 Germany
10.6.2.1 Historical Trend (2018-2023)
10.6.2.2 Forecast Trend (2024-2032)
10.6.3 France
10.6.3.1 Historical Trend (2018-2023)
10.6.3.2 Forecast Trend (2024-2032)
10.6.4 Italy
10.6.4.1 Historical Trend (2018-2023)
10.6.4.2 Forecast Trend (2024-2032)
10.6.5 Others
11 Asia Pacific Bath Soap Market Analysis
11.1 Market by Type
11.2 Market by Form
11.3 Market by Price Category
11.4 Market by End User
11.5 Market by Distribution Channel
11.6 Market by Country
11.6.1 China
11.6.1.1 Historical Trend (2018-2023)
11.6.1.2 Forecast Trend (2024-2032)
11.6.2 Japan
11.6.2.1 Historical Trend (2018-2023)
11.6.2.2 Forecast Trend (2024-2032)
11.6.3 India
11.6.3.1 Historical Trend (2018-2023)
11.6.3.2 Forecast Trend (2024-2032)
11.6.4 ASEAN
11.6.4.1 Historical Trend (2018-2023)
11.6.4.2 Forecast Trend (2024-2032)
11.6.5 South Korea
11.6.5.1 Historical Trend (2018-2023)
11.6.5.2 Forecast Trend (2024-2032)
11.6.6 Australia
11.6.6.1 Historical Trend (2018-2023)
11.6.6.2 Forecast Trend (2024-2032)
11.6.7 Others
12 Latin America Bath Soap Market Analysis
12.1 Market by Type
12.2 Market by Form
12.3 Market by Price Category
12.4 Market by End User
12.5 Market by Distribution Channel
12.6 Market by Country
12.6.1 Brazil
12.6.1.1 Historical Trend (2018-2023)
12.6.1.2 Forecast Trend (2024-2032)
12.6.2 Argentina
12.6.2.1 Historical Trend (2018-2023)
12.6.2.2 Forecast Trend (2024-2032)
12.6.3 Mexico
12.6.3.1 Historical Trend (2018-2023)
12.6.3.2 Forecast Trend (2024-2032)
12.6.4 Others
13 Middle East and Africa Bath Soap Market Analysis
13.1 Market by Type
13.2 Market by Form
13.3 Market by Price Category
13.4 Market by End User
13.5 Market by Distribution Channel
13.6 Market by Country
13.6.1 Saudi Arabia
13.6.1.1 Historical Trend (2018-2023)
13.6.1.2 Forecast Trend (2024-2032)
13.6.2 United Arab Emirates
13.6.2.1 Historical Trend (2018-2023)
13.6.2.2 Forecast Trend (2024-2032)
13.6.3 Nigeria
13.6.3.1 Historical Trend (2018-2023)
13.6.3.2 Forecast Trend (2024-2032)
13.6.4 South Africa
13.6.4.1 Historical Trend (2018-2023)
13.6.4.2 Forecast Trend (2024-2032)
13.6.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Trade Data Analysis (HS Code - 3401)
16.1 Major Importing Countries
16.1.1 By Volume
16.1.2 By Value
16.2 Major Exporting Countries
16.2.1 By Volume
16.2.2 By Value
17 Price Analysis
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 The Procter & Gamble Company
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Unilever Plc
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Colgate-Palmolive Company
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Forest Essentials
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Osmia Organics
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 Beiersdorf AG
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Henkel AG & Co. KGaA
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 L’occitane International SA
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 L’Oreal S.A.
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 Johnson & Johnson Services, Inc.
18.2.10.1 Company Overview
18.2.10.2 Product Portfolio
18.2.10.3 Demographic Reach and Achievements
18.2.10.4 Certifications
18.2.11 Davines S.p.A.
18.2.11.1 Company Overview
18.2.11.2 Product Portfolio
18.2.11.3 Demographic Reach and Achievements
18.2.11.4 Certifications
18.2.12 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Bath Soap Market: Key Industry Highlights, 2018 and 2032
2. Global Bath Soap Historical Market: Breakup by Type (USD Million), 2018-2023
3. Global Bath Soap Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Global Bath Soap Historical Market: Breakup by Form (USD Million), 2018-2023
5. Global Bath Soap Market Forecast: Breakup by Form (USD Million), 2024-2032
6. Global Bath Soap Historical Market: Breakup by Price Category (USD Million), 2018-2023
7. Global Bath Soap Market Forecast: Breakup by Price Category (USD Million), 2024-2032
8. Global Bath Soap Historical Market: Breakup by End User (USD Million), 2018-2023
9. Global Bath Soap Market Forecast: Breakup by End User (USD Million), 2024-2032
10. Global Bath Soap Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
11. Global Bath Soap Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
12. Global Bath Soap Historical Market: Breakup by Region (USD Million), 2018-2023
13. Global Bath Soap Market Forecast: Breakup by Region (USD Million), 2024-2032
14. North America Bath Soap Historical Market: Breakup by Country (USD Million), 2018-2023
15. North America Bath Soap Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Europe Bath Soap Historical Market: Breakup by Country (USD Million), 2018-2023
17. Europe Bath Soap Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Asia Pacific Bath Soap Historical Market: Breakup by Country (USD Million), 2018-2023
19. Asia Pacific Bath Soap Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Latin America Bath Soap Historical Market: Breakup by Country (USD Million), 2018-2023
21. Latin America Bath Soap Market Forecast: Breakup by Country (USD Million), 2024-2032
22. Middle East and Africa Bath Soap Historical Market: Breakup by Country (USD Million), 2018-2023
23. Middle East and Africa Bath Soap Market Forecast: Breakup by Country (USD Million), 2024-2032
24. Major Importing Countries by Volume
25. Major Exporting Countries by Volume
26. Major Importing Countries by Value
27. Major Exporting Countries by Value
28. Global Bath Soap Market Structure

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