Global Baby Wipes Market Report and Forecast 2024-2032

Global Baby Wipes Market Report and Forecast 2024-2032


Market Outlook

According to the report by Expert Market Research (EMR), the global baby wipes market is projected to grow at a CAGR of 4% between 2024 and 2032 reaching a value of approximate USD 6.05 billion by 2032. Aided by the increasing number of infants globally, heightened awareness around infant hygiene, and the convenience offered by these products, the market is expected to grow significantly by 2032.

Baby wipes are disposable cloths used to cleanse the sensitive skin of infants. These wipes are designed to be gentle and are often imbued with solutions that are free from irritants and allergens. They have become an integral part of baby care routines, serving not just for diaper changes but also for cleaning faces and hands, particularly when on the move.

The growing recognition of the importance of infant hygiene is a driving factor for the global baby wipes market growth. As parents and caregivers become more informed about the risks associated with unclean environments for babies, the demand for products that ensure cleanliness and hygiene, like baby wipes, has witnessed a notable upswing. Moreover, the convenience and portability of these wipes, especially during travel, add significantly to their appeal.

Moreover, as the global middle class expands, there's a discernible shift towards premium baby care products. This demographic, armed with increased disposable income and a penchant for quality, is more likely to opt for baby wipes that promise added benefits – such as moisturisation, organic ingredients, or additional skin protection.

Innovation in the baby wipes sector is also contributing to market growth. Companies are continuously experimenting with natural and organic ingredients, aiming to offer products that are free from chemicals and potential irritants. Ingredients like aloe vera, chamomile, and vitamin E are increasingly common in baby wipes formulations, catering to parents who seek products that offer both cleansing and skincare benefits.

Furthermore, sustainability is emerging as a crucial factor influencing the baby wipes market outlook. With increasing global emphasis on eco-friendly products, many manufacturers are exploring biodegradable and compostable materials for wipes. This eco-shift not only appeals to environmentally conscious consumers but also positions brands as responsible and forward-thinking entities in the market.

As per the baby wipes market analysis, the burgeoning e-commerce sector is another catalyst for the baby wipes market. As online shopping platforms proliferate, offering convenience and a plethora of choices, many parents prefer buying baby care products, including wipes, online. The ease of comparison, access to reviews, and often competitive pricing make online platforms an attractive avenue for purchases.

Market Segmentation

The market can be divided based on technology, product type, distribution channel, and region.

Market Breakup by Technology
  • Spunlace
  • Airlaid
  • Coform
  • Needlepunch
  • Composite
  • Others
Market Breakup by Product Type
  • Dry Wipes
  • Wet Wipes
Market Breakup by Distribution Channel
  • Supermarket and Hypermarket
  • Pharmacies
  • Convenience Stores
  • Online Stores
  • Others
Market Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global baby wipes market. Some of the major players explored in the report by Expert Market Research are as follows:
  • Johnson & Johnson Services, Inc.
  • Proctor & Gamble Company
  • Kimberly-Clark Corporation
  • Unicharm Corporation
  • Unilever plc
  • Rockline Industries
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Baby Wipes Market Analysis
8.1 Key Industry Highlights
8.2 Global Baby Wipes Historical Market (2018-2023)
8.3 Global Baby Wipes Market Forecast (2024-2032)
8.4 Global Baby Wipes Market by Technology
8.4.1 Spunlace
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Airlaid
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Coform
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Needlepunch
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Composite
8.4.5.1 Historical Trend (2018-2023)
8.4.5.2 Forecast Trend (2024-2032)
8.4.6 Others
8.5 Global Baby Wipes Market by Product Type
8.5.1 Dry Wipes
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Wet Wipes
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Baby Wipes Market by Distributional Channel
8.6.1 Supermarket & Hypermarket
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Pharmacies
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Convenience Stores
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Online Stores
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Others
8.7 Global Baby Wipes Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Baby Wipes Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Baby Wipes Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Baby Wipes Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Baby Wipes Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Baby Wipes Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Johnson & Johnson Services, Inc.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Proctor & Gamble Company
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Kimberly-Clark Corporation
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Unicharm Corporation
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Unilever plc
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Rockline Industries
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
12.2.7 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Baby Wipes Market: Key Industry Highlights, 2017 and 2027
2. Global Baby Wipes Historical Market: Breakup by Technology (USD Million), 2018-2023
3. Global Baby Wipes Market Forecast: Breakup by Technology (USD Million), 2024-2032
4. Global Baby Wipes Historical Market: Breakup by Product Type (USD Million), 2018-2023
5. Global Baby Wipes Market Forecast: Breakup by Product Type (USD Million), 2024-2032
6. Global Baby Wipes Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7. Global Baby Wipes Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8. Global Baby Wipes Historical Market: Breakup by Region (USD Million), 2018-2023
9. Global Baby Wipes Market Forecast: Breakup by Region (USD Million), 2024-2032
10. North America Baby Wipes Historical Market: Breakup by Country (USD Million), 2018-2023
11. North America Baby Wipes Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Europe Baby Wipes Historical Market: Breakup by Country (USD Million), 2018-2023
13. Europe Baby Wipes Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Asia Pacific Baby Wipes Historical Market: Breakup by Country (USD Million), 2018-2023
15. Asia Pacific Baby Wipes Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Latin America Baby Wipes Historical Market: Breakup by Country (USD Million), 2018-2023
17. Latin America Baby Wipes Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Middle East and Africa Baby Wipes Historical Market: Breakup by Country (USD Million), 2018-2023
19. Middle East and Africa Baby Wipes Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Global Baby Wipes Market Structure

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