Global Augmented Intelligence Market Report and Forecast 2024-2032

Global Augmented Intelligence Market Report and Forecast 2024-2032


Market Outlook

According to the report by Expert Market Research (EMR), the global augmented intelligence market size reached around USD 21.73 billion in 2023. Aided by technological advancements and the increasing demand for enhanced decision-making capabilities, the market is projected to grow at a CAGR of 25.4% between 2024 and 2032, reaching almost USD 166.54 billion by 2032.

Augmented intelligence, also known as intelligence amplification (IA), refers to the use of technology to enhance human cognitive functions rather than replace them. Unlike artificial intelligence (AI), which aims to mimic human intelligence, augmented intelligence focuses on leveraging AI technologies to improve human decision-making, productivity, and overall performance.

The global augmented intelligence market is experiencing rapid growth, driven by technological advancements, increasing demand for enhanced decision-making capabilities, and the rising adoption of AI across various industries. Augmented intelligence, which focuses on the symbiotic relationship between human intelligence and artificial intelligence (AI), aims to amplify human capabilities rather than replace them.

One of the most significant augmented intelligence market trends is the integration of AI and machine learning (ML) technologies into business processes. Organisations across industries are leveraging AI and ML to analyse vast amounts of data, derive insights, and support decision-making. These technologies enable businesses to identify patterns, predict outcomes, and optimise operations, thereby enhancing efficiency and productivity. The adoption of augmented intelligence is particularly strong in sectors such as finance, healthcare, and retail, where data-driven decision-making is crucial. By integrating AI with human expertise, companies can make more informed and accurate decisions, leading to better business outcomes.

The healthcare industry is one of the leading adopters aiding the global augmented intelligence market expansion, driven by the need for improved diagnostics, personalised treatment plans, and efficient patient care. AI-powered tools assist healthcare professionals in diagnosing diseases, analysing medical images, and predicting patient outcomes. For instance, augmented intelligence systems can analyse radiology images to detect anomalies that may be overlooked by human eyes. Additionally, AI algorithms are being used to develop personalised treatment plans based on a patient’s genetic makeup and medical history. The use of augmented intelligence in healthcare is enhancing the accuracy of diagnoses, improving patient outcomes, and reducing the burden on healthcare professionals.

In the finance sector, the global augmented intelligence market is expected to find increasing applications as they are adopted to transform the way financial institutions operate. AI-driven analytics are being used to detect fraud, manage risks, and optimise investment strategies. Augmented intelligence systems can analyse vast amounts of financial data in real time, identifying potential risks and opportunities that may not be apparent to human analysts. This enables financial institutions to make more informed decisions, improve risk management, and enhance regulatory compliance. The use of AI in customer service, through chatbots and virtual assistants, is also improving the customer experience by providing timely and personalised support.

Retail is another industry significantly influencing the global augmented intelligence market expansion. Retailers are using AI to analyse customer data, predict buying behaviour, and optimise inventory management. Augmented intelligence systems can provide personalised product recommendations, optimise pricing strategies, and enhance the overall shopping experience. By combining AI with human insights, retailers can better understand customer preferences, improve customer engagement, and drive sales. The use of AI in supply chain management is also helping retailers to streamline operations, reduce costs, and improve efficiency.

The increasing adoption of AI in the manufacturing sector is also shaping global augmented intelligence market dynamics. AI-powered systems are being used to optimise production processes, improve quality control, and enhance predictive maintenance. Augmented intelligence systems can analyse data from sensors and machinery to predict equipment failures, enabling proactive maintenance and reducing downtime. The use of AI in quality control allows for real-time monitoring and detection of defects, ensuring higher product quality and reducing waste. By integrating AI with human expertise, manufacturers can achieve higher levels of efficiency, productivity, and cost savings.

One of the driving forces behind the global augmented intelligence market growth is the advancement in natural language processing (NLP) and conversational AI. These technologies are enabling more natural and intuitive interactions between humans and machines. AI-powered chatbots and virtual assistants are becoming increasingly sophisticated, and capable of understanding and responding to complex queries in natural language. This is enhancing the user experience and expanding the use of AI in customer service, employee support, and other areas where human-machine interaction is essential.

The rise of edge computing is also influencing the augmented intelligence market development. Edge computing allows for data processing closer to the source of data generation, reducing latency and improving real-time decision-making capabilities. This is particularly important for applications that require immediate responses, such as autonomous vehicles, industrial automation, and healthcare monitoring. The integration of AI with edge computing is enabling more efficient and responsive augmented intelligence systems, expanding their applicability across various use cases.

Data privacy and security are critical considerations in the adoption of augmented intelligence. As organisations collect and analyse vast amounts of data, ensuring the privacy and security of this data is paramount. Regulatory frameworks such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States are imposing stringent requirements on data handling practices. Companies are investing in robust data security measures and transparent data governance practices to comply with these regulations and build trust with consumers.

The competitive landscape of the augmented intelligence market is characterised by a mix of established technology companies and innovative startups. Large tech companies such as IBM, Microsoft, and Google are investing heavily in AI research and development, offering comprehensive augmented intelligence solutions to various industries. Startups are also playing a crucial role, in driving innovation and developing niche applications for specific industries and use cases. Collaboration and partnerships between technology providers and industry players are common, enabling the co-creation of tailored augmented intelligence solutions.

Market Segmentation

The global augmented intelligence market can be divided based on component, type, device, technology, application, and region.

Market Breakup by Component
  • Software
  • Hardware
Market Breakup by Type
  • Market-Based
  • Market-Less
  • Location-Based AR
Market Breakup by Device
  • Head-Mounted Display
  • Head-Up Display
  • Smart Glass
Market Breakup by Technology
  • Monitor Based
  • Mobile Based
  • Near Eye
Market Breakup by Application
  • Automotive
  • Healthcare
  • Military and Defence
  • Education
  • Retail
  • Engineering
  • Real Estate
  • Entertainment
  • Others
Market Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global augmented intelligence market. Some of the major players explored in the report by Expert Market Research are as follows:
  • Google LLC
  • Microsoft Corporation
  • PTC Inc.
  • Epson America, Inc.
  • Apple Inc.
  • Lenovo Group Limited
  • Other
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Augmented Intelligence Market Analysis
8.1 Key Industry Highlights
8.2 Global Augmented Intelligence Historical Market (2018-2023)
8.3 Global Augmented Intelligence Market Forecast (2024-2032)
8.4 Global Augmented Intelligence Market by Component
8.4.1 Solution
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Services
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Augmented Intelligence Market by Deployment Model
8.5.1 On-Premises
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Cloud
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Augmented Intelligence Market by Technology
8.6.1 Machine Learning
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Natural Language Processing
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Computer Vision
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Others
8.7 Global Augmented Intelligence Market by Enterprise Size
8.7.1 Large Enterprises
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Small and Medium Enterprises
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.8 Global Augmented Intelligence Market by End Use
8.8.1 IT and Telecom
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Retail and E-Commerce
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 BFSI
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Healthcare
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Manufacturing
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
8.8.6 Automotive
8.8.6.1 Historical Trend (2018-2023)
8.8.6.2 Forecast Trend (2024-2032)
8.8.7 Others
8.9 Global Augmented Intelligence Market by Region
8.9.1 North America
8.9.1.1 Historical Trend (2018-2023)
8.9.1.2 Forecast Trend (2024-2032)
8.9.2 Europe
8.9.2.1 Historical Trend (2018-2023)
8.9.2.2 Forecast Trend (2024-2032)
8.9.3 Asia Pacific
8.9.3.1 Historical Trend (2018-2023)
8.9.3.2 Forecast Trend (2024-2032)
8.9.4 Latin America
8.9.4.1 Historical Trend (2018-2023)
8.9.4.2 Forecast Trend (2024-2032)
8.9.5 Middle East and Africa
8.9.5.1 Historical Trend (2018-2023)
8.9.5.2 Forecast Trend (2024-2032)
9 North America Augmented Intelligence Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Augmented Intelligence Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Augmented Intelligence Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Augmented Intelligence Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Augmented Intelligence Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Squirro AG
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Amazon Web Services, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Microsoft Corporation
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 QlikTech International AB
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 SAP SE
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Sisense Ltd.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Oracle Corporation
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Salesforce, Inc.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Infor
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 SAS Institute Inc.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Other
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Augmented Intelligence Market: Key Industry Highlights, 2018 and 2032
2. Global Augmented Intelligence Historical Market: Breakup by Component (USD Billion), 2018-2023
3. Global Augmented Intelligence Market Forecast: Breakup by Component (USD Billion), 2024-2032
4. Global Augmented Intelligence Historical Market: Breakup by Technology (USD Billion), 2018-2023
5. Global Augmented Intelligence Market Forecast: Breakup by Technology (USD Billion), 2024-2032
6. Global Augmented Intelligence Historical Market: Breakup by Enterprise Size (USD Billion), 2018-2023
7. Global Augmented Intelligence Market Forecast: Breakup by Enterprise Size (USD Billion), 2024-2032
8. Global Augmented Intelligence Historical Market: Breakup by Industry Vertical (USD Billion), 2018-2023
9. Global Augmented Intelligence Market Forecast: Breakup by Industry Vertical (USD Billion), 2024-2032
10. Global Augmented Intelligence Historical Market: Breakup by Region (USD Billion), 2018-2023
11. Global Augmented Intelligence Market Forecast: Breakup by Region (USD Billion), 2024-2032
12. North America Augmented Intelligence Historical Market: Breakup by Country (USD Billion), 2018-2023
13. North America Augmented Intelligence Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Europe Augmented Intelligence Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Europe Augmented Intelligence Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Asia Pacific Augmented Intelligence Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Asia Pacific Augmented Intelligence Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Latin America Augmented Intelligence Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Latin America Augmented Intelligence Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Middle East and Africa Augmented Intelligence Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Middle East and Africa Augmented Intelligence Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Global Augmented Intelligence Market Structure

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