Global Adult Diaper Market Report and Forecast 2024-2032

Global Adult Diaper Market Report and Forecast 2024-2032


Market Outlook

According to the report by Expert Market Research (EMR), the global adult diaper market is projected to grow at a CAGR of 7.20% between 2024 and 2032 reaching a value of approximate USD 149.46 billion by 2032. Aided by rising geriatric population and growing awareness regarding personal care and hygiene, the market is expected to grow significantly by 2032.

Adult diapers, mainly designed to cater to individuals suffering from mobility issues, incontinence, dementia, or severe diarrhoea, offer a blend of comfort, security, and discretion. Comprising high absorbency materials, they are a boon for elderly individuals, ensuring they lead a dignified and self-reliant life. The diversity within the product range, encompassing pull-up pants, incontinence pads, and underpads, caters to various needs, offering consumers choices based on comfort, fit, and level of absorbency.

Robust drive towards innovation in product design and functionality is one of the popular adult diaper market trends. The modern-day adult diaper is not just about absorbency; it is about offering wearers a product that aligns with their lifestyle, ensures skin health, and upholds their dignity. With many adults leading active lives, there is a clear trend towards designing sleeker, more discreet products which, while being less noticeable, do not compromise on efficiency.

The surging adult diaper market growth is not solely attributable to the naturally increasing global elderly population. It is the combined result of this demographic shift and heightened awareness and accessibility to such products. As societies shed taboos surrounding discussions of incontinence, more individuals are finding it easier to adopt these products. Furthermore, the booming e-commerce sector plays its part, allowing users to discreetly purchase and receive these products, enhancing the convenience and privacy aspect.

The role of healthcare institutions and facilities has further bolstered the adult diaper market demand globally. With a rise in the number of nursing homes, long-term care facilities, and hospitals, there is a direct increase in demand for high-quality adult diapers. These institutions require reliable solutions that can cater to the diverse needs of their patients and residents. As such, bulk purchases from these institutions significantly contribute to the overall market demand.

The adult diaper market analysis reflects growing innovations and efforts of manufacturers, who are consistently working on materials that are more absorbent, environmentally friendly, and skin sensitive. There is also a significant shift towards biodegradable or sustainable diapers, addressing the environmental concerns associated with disposable products. With the incorporation of smart technology, such as wetness indicators and even mobile app integrations for caregivers, adult diapers are fast evolving into a high-tech caregiving solution.

Market Segmentation

The market can be divided based on type, distribution channel, and region.

Market Breakup by Type
  • Adult Pad Type Diaper
  • Adult Flat Type Diaper
  • Adult Pant Type Diaper
Market Breakup by Distribution Channel
  • Pharmacies
  • Convenience Stores
  • Online Stores
  • Others
Market Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global adult diaper market. Some of the major players explored in the report by Expert Market Research are as follows:
  • Unicharm Corporation
  • Kimberly-Clark Corporation (NYSE: KMB)
  • Attends Healthcare Group Ltd.
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Report Coverage – Key Segmentation and Scope
2 Report Description
2.1 Market Definition and Outlook
2.2 Properties and Applications
2.3 Market Analysis
2.4 Key Players
3 Key Assumptions
4 Executive Summary
4.1 Overview
4.2 Key Drivers
4.3 Key Developments
4.4 Competitive Structure
4.5 Key Industrial Trends
5 Snapshot
5.1 Global
5.2 Regional
6 Opportunities and Challenges in the Market
7 Global Adult Diaper Market Analysis
7.1 Key Industry Highlights
7.2 Global Adult Diaper Historical Market (2018-2023)
7.3 Global Adult Diaper Market Forecast (2024-2032)
7.4 Global Adult Diaper Market by Type
7.4.1 Adult Pad Type Diaper
7.4.1.1 Historical Trend (2018-2023)
7.4.1.2 Forecast Trend (2024-2032)
7.4.2 Adult Flat Type Diaper
7.4.2.1 Historical Trend (2018-2023)
7.4.2.2 Forecast Trend (2024-2032)
7.4.3 Adult Pant Type Diaper
7.4.3.1 Historical Trend (2018-2023)
7.4.3.2 Forecast Trend (2024-2032)
7.5 Global Adult Diaper Market by Distribution Channel
7.5.1 Pharmacies
7.5.1.1 Historical Trend (2018-2023)
7.5.1.2 Forecast Trend (2024-2032)
7.5.2 Convenience Stores
7.5.2.1 Historical Trend (2018-2023)
7.5.2.2 Forecast Trend (2024-2032)
7.5.3 Online Stores
7.5.3.1 Historical Trend (2018-2023)
7.5.3.2 Forecast Trend (2024-2032)
7.5.4 Others
7.6 Global Adult Diaper Market by Region
7.6.1 North America
7.6.1.1 Historical Trend (2018-2023)
7.6.1.2 Forecast Trend (2024-2032)
7.6.2 Europe
7.6.2.1 Historical Trend (2018-2023)
7.6.2.2 Forecast Trend (2024-2032)
7.6.3 Asia Pacific
7.6.3.1 Historical Trend (2018-2023)
7.6.3.2 Forecast Trend (2024-2032)
7.6.4 Latin America
7.6.4.1 Historical Trend (2018-2023)
7.6.4.2 Forecast Trend (2024-2032)
7.6.8 Middle East and Africa
7.6.8.1 Historical Trend (2018-2023)
7.6.8.2 Forecast Trend (2024-2032)
9 North America Adult Diaper Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Adult Diaper Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Adult Diaper Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Adult Diaper Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Adult Diaper Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Manufacturing Process
11.1 Detailed Process Flow
11.2 Operations Involved
11.3 Mass Balance
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles (*This list is only indicative. The report contains a more comprehensive list of players.)
17.2.1 Unicharm Corporation
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Financial Summary
17.2.1.5 Certifications
17.2.2 Kimberly-Clark Corporation
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Financial Summary
17.2.2.5 Certifications
17.2.3 Attends Healthcare Group Ltd.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Financial Summary
17.2.3.5 Certifications
17.2.4 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Adult Diaper Market: Key Industry Highlights, 2018 and 2032
2. Global Adult Diaper Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Adult Diaper Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Adult Diaper Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
5. Global Adult Diaper Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
6. Global Adult Diaper Historical Market: Breakup by Region (USD Billion), 2018-2023
7. Global Adult Diaper Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. North America Adult Diaper Historical Market: Breakup by Country (USD Billion), 2018-2023
9. North America Adult Diaper Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Europe Adult Diaper Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Europe Adult Diaper Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Asia Pacific Adult Diaper Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Asia Pacific Adult Diaper Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Latin America Adult Diaper Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Latin America Adult Diaper Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Middle East and Africa Adult Diaper Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Middle East and Africa Adult Diaper Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Global Adult Diaper Market Structure

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