Europe Rice Bran Oil Market Report and Forecast 2024-2032

Europe Rice Bran Oil Market Report and Forecast 2024-2032

Market Outlook

According to the report by Expert Market Research (EMR), the Europe rice bran oil market size reached approximately 390.13 KMT in 2023. Aided by the increasing health consciousness among consumers, the market is projected to grow at a CAGR of 2.8% between 2024 and 2032, reaching around USD 499.21 KMT by 2032.

Rice bran oil, derived from the hard outer brown layer of rice called rice bran, is gaining popularity as a versatile and health-promoting cooking oil. Known for its mild flavour, high smoke point, and numerous health benefits, rice bran oil is used in both culinary and industrial applications.

The Europe rice bran oil market has been experiencing notable growth, driven by a combination of health trends, increasing consumer awareness, and evolving dietary preferences. One of the primary drivers of the rice bran oil market in Europe is the increasing health consciousness among consumers. As awareness of lifestyle-related diseases such as obesity, cardiovascular diseases, and diabetes rises, more consumers are seeking healthier dietary options. Rice bran oil, known for its balanced fatty acid profile, high levels of Vitamin E, and antioxidants such as oryzanol, is increasingly favoured for its health benefits. It is touted for its ability to improve cholesterol levels and reduce the risk of heart disease, making it an attractive alternative to traditional cooking oils.

One of the key Europe rice bran oil market trend is the shift towards veganism and plant-based diets. As more people adopt vegetarian and vegan lifestyles, the demand for plant-based oils has surged. Rice bran oil, being a plant-derived product, fits well within these dietary preferences. Its versatility in cooking, combined with its health benefits, makes it a preferred choice among health-conscious consumers and those following plant-based diets.

Rice bran oil is gaining popularity not only for its health benefits but also for its culinary versatility. Its high smoke point makes it suitable for various cooking methods, including frying, sautéing, and baking. Additionally, its mild flavour does not overpower the taste of dishes, making it a preferred choice for both home cooks and professional chefs. The culinary appeal of rice bran oil is contributing to its growing adoption in European kitchens.

Advancements in extraction and refining technologies have played a crucial role in enhancing the Europe rice bran oil market growth. Improved extraction methods ensure higher yields and better retention of the oil's beneficial properties. Furthermore, ongoing research and development efforts are leading to the introduction of new and innovative rice bran oil products. These innovations include fortified versions enriched with additional nutrients, organic rice bran oil, and products tailored for specific dietary needs, such as gluten-free and non-GMO options.

Sustainability and ethical sourcing are becoming increasingly important to European consumers. Rice bran oil, which is extracted from the outer layer of rice grains, is considered a by-product of rice milling. Utilising this by-product helps in reducing waste and promotes sustainable practices in the rice industry. Many brands are also focusing on ethical sourcing and transparent supply chains, further appealing to environmentally conscious consumers. The alignment of rice bran oil production with sustainable and ethical principles is a significant trend driving the Europe rice bran oil market development.

The Europe food market is recognising the potential of rice bran oil beyond household cooking. It is increasingly being used as an ingredient in processed foods, snacks, and baked goods. Its neutral flavour and health benefits make it an ideal choice for food manufacturers looking to enhance the nutritional profile of their products. Moreover, rice bran oil's stability and shelf life are advantageous for its incorporation into various food products. This expanding application in the food industry is contributing to the rising demand for rice bran oil in Europe.

The nutraceutical and functional food market in Europe is on the rise, driven by consumer interest in foods that offer health benefits beyond basic nutrition. Rice bran oil is finding its place in this market due to its rich composition of bioactive compounds such as oryzanol, tocopherols, and phytosterols. These compounds are known for their antioxidant, anti-inflammatory, and cholesterol-lowering properties. The incorporation of rice bran oil into nutraceuticals and functional foods is a growing trend that is expected to continue driving the market growth.

Regulatory support and adherence to quality standards are critical in the Europe rice bran oil market expansion. The European Food Safety Authority (EFSA) and other regulatory bodies play a vital role in ensuring the safety and quality of food products, including rice bran oil. Compliance with stringent quality standards and certifications such as organic, non-GMO, and ISO certifications enhances consumer trust and market acceptance. Regulatory support for the promotion of healthy oils also contributes to the positive market outlook for rice bran oil in Europe.

Despite the positive trends, the Europe rice bran oil market faces challenges such as competition from other popular oils like olive oil and sunflower oil, which are well-established in the region. Additionally, the relatively higher cost of rice bran oil compared to some other oils can be a limiting factor for its widespread adoption. However, continuous efforts in marketing, education, and product innovation are expected to overcome these challenges.

Market Segmentation

The Europe rice bran oil market can be divided based on type, by-product, distribution channel, application, and country.

Market Breakup by Type

• Refined
• Non-Refined

Market Breakup by By-Product

• Ferulic Acid
• Gamma Oryzanol
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others

Market Breakup by Application

• Food and Beverages
• Cosmetics and Personal Care
• Pharmaceuticals
• Others

Market Breakup by Region Country

• United Kingdom
• Germany
• France
• Italy
• Others

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Europe rice bran oil market. Some of the major players explored in the report by Expert Market Research are as follows:

• Cargill Inc.
• Ricela Group of Companies
• King Rice Oil Group
• Wilmar International Group
• Emami Agrotech Limited
• Gustav Heess Oleochemische Erzeugnisse GmbH
• Sethia Hemraj Rice Oil Company
• Vaigai Agro Products Limited
• Calofic Corporation
• BCL Industries Limited
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.