Europe Laundry Detergents Market Report and Forecast 2024-2032

Europe Laundry Detergents Market Report and Forecast 2024-2032



Europe Laundry Detergents Market Report and Forecast 2024-2032

Market Outlook

According to the report by Expert Market Research (EMR), the Europe laundry detergents market is projected to grow at a CAGR of 3.8% between 2024 and 2032. Aided by the continuous shift towards eco-friendly products, combined with technological advancements in washing machines, the market is expected to grow significantly by 2032.

Laundry detergents are pivotal to the textile care industry. These are formulations designed to cleanse and refresh fabrics by removing stains, dirt, and odours. With a rich history dating back to ancient times, modern-day detergents have come a long way, with a variety of types available in the market, including powders, liquids, pods, and bars. Their primary function remains the same, but their composition and effectiveness have seen radical evolutions.

Europe, with its ever-evolving consumer landscape, has been a dominant player in the global detergent industry. The driving force behind the European laundry detergents market growth is the escalating consumer awareness towards sustainable and eco-friendly products. European consumers are becoming increasingly conscious of their carbon footprint, driving the demand for green and biodegradable detergents. These eco-friendly products, which ensure minimal environmental impact due to their biodegradable nature and absence of phosphates, have become the preference.

As per the European laundry detergents market analysis, another contributing factor is the advancement in washing machine technology. Europe, home to several top-tier appliance manufacturers, has seen a rise in the sales of high-efficiency washing machines. These machines demand specialised detergents that produce fewer suds, leading to a spike in demand for HE (High Efficiency) laundry detergents. Moreover, as urban living spaces become more compact, there's a noticeable preference for space-saving solutions, propelling the popularity of detergent pods and tablets.

The burgeoning fitness culture and increasing participation in sports across European nations have also influenced the European laundry detergents market outlook. Active lifestyles necessitate more frequent washing, and often, the requirement for specialised detergents that can handle sportswear's unique textile composition and the kind of stains they are prone to.

In the realm of research and development, European brands are taking significant strides. They are focusing on detergents that not only cleanse but also enhance fabric quality, offering attributes such as fabric softening, colour protection, and longevity. In addition, with the increased global concern for water scarcity, brands are concentrating on formulations effective in low water quantities, further reducing environmental strain.

Market Segmentation

The market can be divided based on type, form, application, and country.

Market Breakup by Type
  • Enzymatic
  • Non-Enzymatic
Market Breakup by Form
  • Liquid
  • Powder
  • Pods
  • Others
Market Breakup by Application
  • Household
  • Industrial and Institutional
Market Breakup by Country
  • Germany
  • United Kingdom
  • France
  • Italy
  • Netherlands
  • Others
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Europe laundry detergents market. Some of the major players explored in the report by Expert Market Research are as follows:
  • Unilever plc
  • The Procter & Gamble Company
  • Henkel AG & Co. KGaA
  • S. C. Johnson & Son, Inc
  • Reckitt Benckiser Group PLC
  • The Clorox Company
  • Church & Dwight Co., Inc
  • Amway International Inc.
  • Sonett GmbH
  • Bluesun Consumer Brands S.L.U.
  • Werner & Mertz GmbH
  • Multex Chemicals
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Laundry Detergents Market Overview
8.1 Key Industry Highlights
8.2 Global Laundry Detergents Historical Market (2018-2023)
8.3 Global Laundry Detergents Market Forecast (2024-2032)
8.4 Global Laundry Detergents Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Europe Laundry Detergents Market Overview
9.1 Key Industry Highlights
9.2 Europe Laundry Detergents Historical Market (2018-2023)
9.3 Europe Laundry Detergents Market Forecast (2024-2032)
10 Europe Laundry Detergents Market by Type
10.1 Enzymatic
10.1.1 Market Share
10.1.2 Historical Trend (2018-2023)
10.1.3 Forecast Trend (2024-2032)
10.2 Non-Enzymatic
10.2.1 Market Share
10.2.2 Historical Trend (2018-2023)
10.2.3 Forecast Trend (2024-2032)
11 Europe Laundry Detergents Market by Form
11.1 Liquid
11.1.1 Market Share
11.1.2 Historical Trend (2018-2023)
11.1.3 Forecast Trend (2024-2032)
11.2 Powder
11.2.1 Market Share
11.2.2 Historical Trend (2018-2023)
11.2.3 Forecast Trend (2024-2032)
11.3 Pods
11.3.1 Market Share
11.3.2 Historical Trend (2018-2023)
11.3.3 Forecast Trend (2024-2032)
11.4 Others
12 Europe Laundry Detergents Market by Application
12.1 Household
12.1.1 Market Share
12.1.2 Historical Trend (2018-2023)
12.1.3 Forecast Trend (2024-2032)
12.2 Industrial and Institutional
12.2.1 Market Share
12.2.2 Historical Trend (2018-2023)
12.2.3 Forecast Trend (2024-2032)
13 Europe Laundry Detergents Market by Country
13.1 Germany
13.1.1 Market Share
13.1.2 Historical Trend (2018-2023)
13.1.3 Forecast Trend (2024-2032)
13.2 United Kingdom
13.2.1 Market Share
13.2.2 Historical Trend (2018-2023)
13.2.3 Forecast Trend (2024-2032)
13.3 France
13.3.1 Market Share
13.3.2 Historical Trend (2018-2023)
13.3.3 Forecast Trend (2024-2032)
13.4 Italy
13.4.1 Market Share
13.4.2 Historical Trend (2018-2023)
13.4.3 Forecast Trend (2024-2032)
13.5 Netherlands
13.5.1 Market Share
13.5.2 Historical Trend (2018-2023)
13.5.3 Forecast Trend (2024-2032)
13.6 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators of Demand
14.4 Key Indicators of Price
15 Value Chain Analysis
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Unilever plc
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 The Procter & Gamble Company
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Henkel AG & Co. KGaA
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 S. C. Johnson & Son, Inc
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Reckitt Benckiser Group PLC
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 The Clorox Company
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Church & Dwight Co., Inc
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Amway International Inc.
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 Sonett GmbH
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 Bluesun Consumer Brands S.L.U.
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Werner & Mertz GmbH
17.2.11.1 Company Overview
17.2.11.2 Product Portfolio
17.2.11.3 Demographic Reach and Achievements
17.2.11.4 Certifications
17.2.12 Multex Chemicals
17.2.12.1 Company Overview
17.2.12.2 Product Portfolio
17.2.12.3 Demographic Reach and Achievements
17.2.12.4 Certifications
17.2.13 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Laundry Detergents Market: Key Industry Highlights, 2018 and 2032
2. Europe Laundry Detergents Market: Key Industry Highlights, 2018 and 2032
3. Europe Laundry Detergents Historical Market: Breakup by Type (USD Million), 2018-2023
4. Europe Laundry Detergents Market Forecast: Breakup by Type (USD Million), 2024-2032
5. Europe Laundry Detergents Historical Market: Breakup by Form (USD Million), 2018-2023
6. Europe Laundry Detergents Market Forecast: Breakup by Form (USD Million), 2024-2032
7. Europe Laundry Detergents Historical Market: Breakup by Application (USD Million), 2018-2023
8. Europe Laundry Detergents Market Forecast: Breakup by Application (USD Million), 2024-2032
9. Europe Laundry Detergents Historical Market: Breakup by Country (USD Million), 2018-2023
10. Europe Laundry Detergents Market Forecast: Breakup by Country (USD Million), 2024-2032
11. Europe Laundry Detergents Market Structure

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