Europe Household Care Market Report and Forecast 2024-2032

Europe Household Care Market Report and Forecast 2024-2032



Europe Household Care Market Report and Forecast 2024-2032

Market Outlook

According to the report by Expert Market Research (EMR), the Europe household care market witnessed a healthy growth in the historical period. Aided by the rising demand for eco-friendly and sustainable household cleaning products, along with innovative advancements in product offerings across Europe, the market is expected to grow significantly by 2032.

Household care products encompass a wide range of items, including laundry detergents, surface cleaners, dishwashing products, and other cleaning agents. These products are essential in maintaining hygiene and cleanliness in residential spaces, contributing significantly to the overall health and well-being of inhabitants. In recent years, there has been a pronounced shift towards environmentally friendly and sustainable products, driven by heightened consumer awareness and stringent environmental regulations.

The Europe household care market outlook is characterised by its diverse consumer base, demanding a variety of household care products that cater to different needs and preferences. This diversity has led to the introduction of specialised products, such as fragrance-free cleaners for sensitive skin, eco-friendly detergents, and multi-purpose cleaning agents. Additionally, the increasing penetration of e-commerce platforms has made these products more accessible to consumers, further propelling market growth.

One of the critical drivers of the Europe household care market growth is the growing concern for environmental sustainability. Consumers are increasingly opting for green and eco-friendly products, leading manufacturers to invest in research and development to create biodegradable and non-toxic formulations. This trend is particularly prominent in countries like Germany, the UK, and France, where environmental awareness is high.

Another factor contributing to the market's growth is the rising demand for convenience and efficiency in cleaning products. The fast-paced lifestyle of European consumers has led to a preference for quick and easy cleaning solutions, such as disposable wipes and spray cleaners. This demand has spurred innovation in the sector, with companies introducing advanced products that offer effective cleaning with minimal effort.

The Europe household care market demand is further being propelled by the shift towards premiumisation, with consumers willing to pay more for high-quality and specialised household care products. This trend is evident in the growing popularity of products with organic ingredients, unique fragrances, and advanced cleaning technologies. Brands that offer a unique value proposition, combining quality, sustainability, and innovation, are likely to gain a competitive edge in this evolving market.

Market Segmentation

The market can be divided based on products and country.

Market Breakup by Products
  • Laundry Detergents
  • Laundry Additives
  • Dishwashing
  • Hard Surface Cleaners
  • Toilet Care
  • Others
Market Breakup by Country
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Others
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Europe household care market. Some of the major players explored in the report by Expert Market Research are as follows:
  • Unilever Plc
  • Procter & Gamble Company
  • Henkel AG & Co. KGaA
  • The Clorox Company
  • S.C. Johnson & Son Inc.
  • Others
About Us

Acquire unparalleled access to critical industry insights with our comprehensive market research reports, meticulously prepared by a team of seasoned experts. These reports are designed to equip decision-makers with an in-depth understanding of prevailing market trends, competitive landscapes, and growth opportunities.

Our high-quality, data-driven analysis provides the essential framework for organisations seeking to make informed and strategic decisions in an increasingly complex and rapidly evolving business environment. By investing in our market research reports, you can ensure your organisation remains agile, proactive, and poised for success in today's competitive market.

Don't miss the opportunity to elevate your business intelligence and strengthen your strategic planning. Secure your organisation's future success by acquiring one of our Expert Market Research reports today.

*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Europe
7 Opportunities and Challenges in the Market
8 Europe Household Care Market Analysis
8.1 Key Industry Highlights
8.2 Europe Household Care Historical Market (2018-2023)
8.3 Europe Household Care Market Forecast (2024-2032)
8.4 Europe Household Care Market by Products
8.4.1 Laundry Detergents
8.4.1.2 Historical Trend (2018-2023)
8.4.1.3 Forecast Trend (2024-2032)
8.4.2 Laundry Additives
8.4.2.2 Historical Trend (2018-2023)
8.4.2.3 Forecast Trend (2024-2032)
8.4.3 Dishwashing
8.4.3.2 Historical Trend (2018-2023)
8.4.3.3 Forecast Trend (2024-2032)
8.4.4 Hard Surface Cleaners
8.4.4.2 Historical Trend (2018-2023)
8.4.4.3 Forecast Trend (2024-2032)
8.4.5 Toilet Care
8.4.5.2 Historical Trend (2018-2023)
8.4.5.3 Forecast Trend (2024-2032)
8.4.6 Others
8.5 Europe Household Care Market by Country
8.5.1 Germany
8.5.2 United Kingdom
8.5.3 France
8.5.4 Italy
8.5.5 Spain
8.5.6 Others
9 Regional Analysis
9.1 Germany
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 United Kingdom
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 France
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Italy
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Spain
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Unilever Plc
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 Procter & Gamble Company
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Henkel AG & Co. KGaA
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 The Clorox Company
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 S.C. Johnson & Son Inc.
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 Others
13 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Europe Household Care Market: Key Industry Highlights, 2018 and 2032
2. Europe Household Care Historical Market: Breakup by Products (USD Billion), 2018-2023
3. Europe Household Care Market Forecast: Breakup by Products (USD Billion), 2024-2032
4. Europe Household Care Historical Market: Breakup by Country (USD Billion), 2018-2023
5. Europe Household Care Market Forecast: Breakup by Country (USD Billion), 2024-2032
6. Europe Household Care Market Structure

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings