Europe Dietary Supplements Market Report and Forecast 2023-2028

Europe Dietary Supplements Market Report and Forecast 2023-2028


Market Outlook

According to the report by Expert Market Research (EMR), the Europe dietary supplements market is projected to grow at a CAGR of 9.50% between 2023 and 2028 to reach a value of USD 44.78 billion by 2028. Aided by the rising awareness about health and wellness and the increasing prevalence of lifestyle diseases, the market is expected to grow significantly by 2028.

Dietary supplements are products intended to supplement the diet and provide essential nutrients such as vitamins, minerals, and proteins, among others. They can be found in various forms, including tablets, capsules, powders, and liquids. Dietary supplements are widely used to enhance overall health, boost immunity, prevent lifestyle diseases, and maintain physical performance.

The burgeoning health consciousness among European consumers is driving the Europe dietary supplements market growth. As the awareness of the health benefits linked with nutritional consumption grows, there has been a significant shift towards supplement-enriched diets, leading to a surge in demand for dietary supplement products. Furthermore, the rising trend of health and fitness, similar to the global casein market, has contributed to the popularity of dietary supplements as they are commonly used in fitness and health regimes.

The rising applications of dietary supplements are expanding across various sectors, which is one of the key Europe dietary supplements market trends propelling the market growth. In the pharmaceutical industry, certain supplements are used to support treatment protocols and recovery. In the cosmetics industry, supplements such as collagen are utilised for their skin-enhancing properties, essential for various skincare products.

Moreover, the rise in lifestyle diseases like obesity, diabetes, and cardiovascular disorders is a major factor increasing the Europe dietary supplements market development. The ability of dietary supplements to address nutritional deficiencies related to these diseases has led to an increased demand for these products.

Additionally, the food and beverage industry's growing need for plant-based substitutes has raised attention on dietary supplements as a potential ingredient. Dietary supplements have become an important part of producing nutrient-balanced, alternative food products owing to the advent of vegetarianism and veganism and the popularity of plant-based diets.

The Europe dietary supplements market is also witnessing the expansion of dietary supplements in various forms such as tablets, capsules, powders, and liquid. These different formats offer consumers a choice based on their preference, making dietary supplements more appealing and convenient to use.

Market Segmentation

The market can be divided based on type, distribution channel, and country.

Market Breakup by Type
  • Herbal Supplements
  • Proteins and Amino Acids
  • Vitamins and Minerals
  • Fatty Acids
  • Probiotics
  • Others
Market Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Pharmacies and Drug Stores
  • Online
  • Others
Market Breakup by Country
  • Germany
  • United Kingdom
  • France
  • Italy
  • Others
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the Europe dietary supplements companies. Some of the major key players explored in the report by Expert Market Research are as follows:
  • Amway Corp.
  • GlaxoSmithKline plc
  • Bayer AG
  • Reckitt Benckiser Group plc
  • Nestlé S.A.
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Regional
7 Opportunities and Challenges in the Market
8 Europe Dietary Supplements Market Analysis
8.1 Key Industry Highlights
8.2 Europe Dietary Supplements Historical Market (2018-2022)
8.3 Europe Dietary Supplements Market Forecast (2023-2028)
8.4 Europe Dietary Supplements Market by Type
8.4.1 Herbal Supplements
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 Proteins and Amino Acids
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.4.3 Vitamins and Minerals
8.4.3.1 Historical Trend (2018-2022)
8.4.3.2 Forecast Trend (2023-2028)
8.4.4 Fatty Acids
8.4.4.1 Historical Trend (2018-2022)
8.4.4.2 Forecast Trend (2023-2028)
8.4.5 Probiotics
8.4.5.1 Historical Trend (2018-2022)
8.4.5.2 Forecast Trend (2023-2028)
8.4.6 Others
8.5 Europe Dietary Supplements Market by Distribution Channel
8.5.1 Supermarkets and Hypermarkets
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Pharmacies and Drug Stores
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.5.3 Online
8.5.3.1 Historical Trend (2018-2022)
8.5.3.2 Forecast Trend (2023-2028)
8.5.4 Others
8.6 Europe Dietary Supplements Market by Country
8.6.1 United Kingdom
8.6.2 Germany
8.6.3 France
8.6.4 Italy
8.6.5 Others
9 Regional Analysis
9.1 United Kingdom
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Germany
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.3 France
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.4 Italy
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Amway Corp.
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 GlaxoSmithKline plc
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Bayer AG
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 Reckitt Benckiser Group plc
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 Nestlé S.A.
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 Others
13 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Europe Dietary Supplements Market: Key Industry Highlights, 2018 and 2022
2. Europe Dietary Supplements Historical Market: Breakup by Type (USD Billion), 2018-2022
3. Europe Dietary Supplements Market Forecast: Breakup by Type (USD Billion), 2023-2028
4. Europe Dietary Supplements Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2022
5. Europe Dietary Supplements Market Forecast: Breakup by Distribution Channel (USD Billion), 2023-2028
6. Europe Dietary Supplements Historical Market: Breakup by Country (USD Billion), 2018-2022
7. Europe Dietary Supplements Market Forecast: Breakup by Country (USD Billion), 2023-2028
8. Europe Dietary Supplements Market Structure

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