China Online Grocery Market Report and Forecast 2023-2028

China Online Grocery Market Report and Forecast 2023-2028


Market Outlook

According to the report by Expert Market Research (EMR), the China online grocery market attained a value of nearly USD 90.68 billion in 2022. Aided by the higher penetration of internet and smartphones and the rise in infrastructural support for e-commerce ventures, the market is projected to witness a rapid growth by 2028.

Online grocery is an emergent sector where consumers engage in the purchase of fresh foods, packaged foods, beverages, personal care products, household items, and other groceries via the internet. This virtual platform bestows upon customers the convenience of shopping from their home or office environments, while also providing a broad spectrum of products at competitive prices.

A critical propellant for the China online grocery market growth is the escalating internet penetration and the burgeoning e-commerce sector. Rapid urbanisation, coupled with a ballooning middle-class demographic, has transformed the internet into a potent influence on the shopping behaviours of Chinese consumers. Additionally, the convenience and time-efficiency afforded by online shopping, coupled with an expansive array of product options and home delivery services, have fostered an increased preference for online grocery shopping.

The COVID-19 pandemic has also significantly contributed to the China online grocery market demand. The demand for contactless shopping experiences increased as a response to maintaining social distancing norms during the pandemic. This trend has been augmented by the growth of digital payment platforms, which have provided secure and convenient transactions for online grocery purchases.

The China online grocery market is also seeing an upward trajectory due to technological advancements in logistics and supply chain management. Innovative solutions such as real-time tracking, same-day delivery services, and secure payment gateways have made the online grocery shopping experience more reliable and efficient.

Moreover, the China online grocery market expansion is being fuelled by the aggressive growth strategies adopted by major e-commerce giants in the grocery sector. Companies such as Alibaba and JD.com have been actively investing in the development of their online grocery platforms. This has led to increased competition, thereby catalysing further growth in the sector.

The platforms' alluring rates and offers, including discounts, cashback deals, an accommodating return policy, and special subscription deals with reduced shipping costs, are both retaining current customers and attracting in new ones. The China online grocery market growth, thus, benefits from the wide variety of options offered on these platforms, particularly those of foreign businesses.

Market Segmentation

The market can be divided based on type of category, platform, payment method, and cities.

Market Breakup by Type of Category
  • Grocery and Staples
  • Fruits and Vegetables
  • Others
Market Breakup by Platform
  • Website
  • Mobile Application
Market Breakup by Payment Method
  • Online
  • Cash on Delivery
Market Breakup by Cities
  • Shanghai
  • Zhejiang
  • Guangdong
  • Jiangsu
  • Beijing
  • Others
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the China online grocery companies. Some of the major key players explored in the report by Expert Market Research are as follows:
  • Alibaba Group Holding Ltd.
  • JD.com Inc.
  • Amazon.com Inc.
  • Miss Fresh
  • Meituan
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 China
7 Opportunities and Challenges in the Market
8 China Online Grocery Market Analysis
8.1 Key Industry Highlights
8.2 China Online Grocery Historical Market (2018-2022)
8.3 China Online Grocery Market Forecast (2023-2028)
8.4 China Online Grocery Market by Type of Category
8.4.1 Grocery and Staples
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 Fruits and Vegetables
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.4.3 Others
8.5 China Online Grocery Market by Platform
8.5.1 Website
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Mobile Application
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.6 China Online Grocery Market by Payment Method
8.6.1 Online
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.2 Cash on Delivery
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.7 China Online Grocery Market by Cities
8.7.1 Shanghai
8.7.2 Zhejiang
8.7.3 Guangdong
8.7.4 Jiangsu
8.7.5 Beijing
8.7.6 Others
9 Regional Analysis
9.1 Shanghai
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Zhejiang
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.3 Guangdong
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.4 Jiangsu
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.5 Beijing
9.5.1 Historical Trend (2018-2022)
9.5.2 Forecast Trend (2023-2028)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Alibaba Group Holding Ltd.
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 JD.com Inc.
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Amazon.com Inc.
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 Miss Fresh
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 Meituan
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 Others
13 Key Trends and Developments in the Market
List of Key Figures and Tables
1. China Online Grocery Market: Key Industry Highlights, 2018 and 2028
2. China Online Grocery Historical Market: Breakup by Type of Category (USD Million), 2018-2022
3. China Online Grocery Market Forecast: Breakup by Type of Category (USD Million), 2023-2028
4. China Online Grocery Historical Market: Breakup by Platform (USD Million), 2018-2022
5. China Online Grocery Market Forecast: Breakup by Platform (USD Million), 2023-2028
6. China Online Grocery Historical Market: Breakup by Payment Method (USD Million), 2018-2022
7. China Online Grocery Market Forecast: Breakup by Payment Method (USD Million), 2023-2028
8. China Online Grocery Historical Market: Breakup by Cities (USD Million), 2018-2022
9. China Online Grocery Market Forecast: Breakup by Cities (USD Million), 2023-2028
10. China Online Grocery Market Structure

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