Australia and New Zealand Laptop Market Report and Forecast 2025-2034

Australia and New Zealand Laptop Market Report and Forecast 2025-2034

Market Outlook

According to the report by Expert Market Research (EMR), the Australia and New Zealand laptop market size reached a value of nearly USD 3.54 billion in 2024. Aided by the increasing demand for high-performance computing devices and the growing adoption of remote working and online education, the market is projected to grow at a CAGR of 3.00% between 2025 and 2034 to reach a value of around USD 4.75 billion by 2034.

Laptops have become indispensable tools in both personal and professional settings, facilitating business operations, education, gaming, and entertainment. The demand for advanced laptops with improved battery life, high-speed processors, and enhanced security features is increasing, driven by technological advancements and evolving consumer preferences.

The rising trend of remote and hybrid work models has significantly boosting the Australia and New Zealand laptop market revenue. With businesses increasingly adopting flexible work policies, the demand for lightweight, portable, and high-performance laptops has surged. This shift has further fuelled the adoption of business and enterprise-grade laptops that offer enhanced security features, cloud integration, and efficient processing power to support seamless remote working.

Moreover, the growing focus on digital education has also driven the Australia and New Zealand laptop market growth. Governments and educational institutions are investing in digital learning infrastructure, driving the demand for affordable and durable laptops. The expansion of e-learning platforms and the necessity for digital literacy have further accelerated the market growth.

The gaming industry is another significant contributor to the Australia and New Zealand laptop market development. The increasing popularity of eSports and online gaming has led to a surge in demand for high-performance gaming laptops equipped with advanced graphics processing units (GPUs), high-refresh-rate displays, and powerful cooling systems. With an increasing number of gaming enthusiasts and professionals, laptop manufacturers are focusing on launching gaming-specific models to cater to this growing segment.

Furthermore, sustainability and environmental concerns are favourably shaping the Australia and New Zealand laptop market dynamics. Consumers are increasingly inclined towards energy-efficient laptops with eco-friendly materials and longer battery life. Leading laptop manufacturers are investing in research and development to introduce models that minimise environmental impact while maintaining high performance.

The emergence of artificial intelligence (AI) and machine learning (ML) applications is also influencing the demand for advanced computing solutions. Professionals in data science, content creation, and software development require high-speed processors and ample storage, driving the sales of premium laptops with AI capabilities. This is one of the key Australia and New Zealand laptop market trends.

Additionally, the rapid expansion of 5G networks in Australia and New Zealand is expected to enhance connectivity and performance, further boosting the demand for laptops with integrated 5G capabilities. As more consumers and businesses embrace high-speed internet, the adoption of connected devices, including laptops, is expected to rise. This is creating a favourable Australia and New Zealand laptop market outlook.

The increasing competition among key market players is fostering innovation and the development of premium models catering to diverse consumer needs. Major laptop manufacturers, including Dell, HP, Lenovo, Apple, and ASUS, are introducing new models with enhanced security, AI-driven functionalities, and superior performance to attract a broader customer base. Additionally, the rise of customisation options, such as configurable RAM, storage, and processor choices, is allowing consumers to personalise their devices according to specific requirements.

As per the Australia and New Zealand laptop market analysis, the integration of cloud-based solutions and collaborative tools has also contributed to the growing demand for high-performance laptops in the business sector. Companies are investing in laptops with enhanced security features to protect sensitive data, particularly with the increasing instances of cyber threats. The demand for laptops with biometric authentication, encrypted storage, and AI-powered security solutions is on the rise.

Overall, the Australia and New Zealand laptop market value is poised for substantial surge, supported by technological innovations, evolving consumer preferences, and the increasing need for efficient computing solutions in various industries. As manufacturers continue to introduce cutting-edge features and sustainable models, the market is expected to witness sustained expansion in the coming years.

Market Segmentation

The market can be divided based on type, screen size, price, end use, and region.

Market Breakup by Type

• Traditional
• 2-in-1

Market Breakup by Screen Size

• Up To 10.9” Inch
• 11” To 12.9” Inch
• 13” To 14.9” Inch
• 15.0” To 16.9”
• More Than 17”

Market Breakup by Price

• Up to USD 500
• USD 501 to USD 1000
• USD 1001 to USD 1500
• Others

Market Breakup by End Use

• Personal
• Business
• Gaming

Market Breakup by Region

• Australia
• New Zealand

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia and New Zealand laptop market. Some of the major players explored in the report by Expert Market Research are as follows:

• Apple Inc.
• Samsung Electronics Co., Ltd.
• Microsoft Corporation
• GIGA-BYTE Technology Co., Ltd.
• ASUSTeK Computer Inc.
• HP Inc.
• Dell Inc.
• Acer Inc.
• Razer Inc.
• Micro-Star INT'L CO., LTD.
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.