Australia Bicycle Market Report and Forecast 2025-2034

Australia Bicycle Market Report and Forecast 2025-2034

Market Outlook

According to the report by Expert Market Research (EMR), the Australia bicycle market size reached around USD 1.86 billion in 2024. Aided by the increasing focus on fitness, environmental sustainability, and urban mobility, the market is projected to grow at a CAGR of 5.7% between 2025 and 2034 to attain nearly USD 3.25 billion by 2034.

Bicycles, once primarily used for recreational purposes, are increasingly being adopted for commuting and fitness, driven by the rising awareness of health benefits and the push towards reducing carbon emissions. One of the key drivers behind the growth of the Australia bicycle market is the increasing focus on health and fitness. As Australians become more health-conscious, cycling has emerged as a popular physical activity that provides numerous health benefits, including cardiovascular improvement, weight management, and stress relief. With rising concerns over sedentary lifestyles and chronic health conditions such as obesity and heart disease, more individuals are turning to cycling as a form of exercise that is not only accessible but also enjoyable.

Another significant factor propelling the Australia bicycle market expansion is the growing emphasis on sustainability and the reduction of carbon footprints. With Australia’s urban centres experiencing increasing traffic congestion and air pollution, bicycles are becoming an attractive alternative for short-distance travel. More Australians are choosing to ride bicycles for their daily commute, reducing dependence on motor vehicles and promoting cleaner, greener urban environments.

As per the Australia bicycle market analysis, the Australian government has played an essential role in fostering a culture of cycling by implementing various policies and infrastructure projects designed to encourage bicycle use. Investments in bike lanes, cycling tracks, and bike-sharing programmes in major cities like Sydney, Melbourne, and Brisbane have helped make cycling safer and more convenient. In addition, government incentives, such as tax breaks for commuters who cycle to work, have further encouraged individuals to opt for bicycles over cars.

The Australia bicycle market development is also being driven by technological advancements that have enhanced the performance, comfort, and safety of modern bicycles. Innovations in materials, such as lightweight carbon fibre and advanced aluminium alloys, have made bicycles more durable and easier to handle. These materials, combined with cutting-edge design techniques, have also improved the aerodynamic performance of bicycles, making them more efficient for both casual riders and professional cyclists.

Electric bicycles (e-bikes) have also gained significant traction in the Australia bicycle market. E-bikes, which combine the traditional mechanics of a bicycle with an electric motor, are particularly popular among individuals who may need assistance with longer distances or uphill cycling. E-bikes offer an easy and efficient way to commute while still promoting physical activity. The rising adoption of e-bikes, fuelled by advancements in battery technology that extend range and reduce charging time, is anticipated to be a key driver of market growth in the coming years.

In addition to e-bikes, smart bicycle technology is also gaining popularity. GPS-enabled devices, fitness trackers, and smart lights are being integrated into bicycles to enhance the riding experience. These innovations offer cyclists better navigation, performance tracking, and safety features, thus appealing to a more tech-savvy and performance-focused audience.

Government initiatives aimed at improving urban infrastructure and supporting alternative transportation methods are positively influencing the Australia bicycle market dynamics. The promotion of cycling-friendly infrastructure, including dedicated bike lanes, secure bike parking spaces, and well-marked cycling routes, has made cycling a more attractive and feasible option for daily transportation.

Moreover, local governments are increasingly adopting green policies that focus on reducing traffic congestion and promoting healthier lifestyles. Programs designed to incentivise cycling as a form of transport, such as cycling events and community bike-sharing initiatives, are also helping to build a cycling culture within urban centres. These efforts not only provide lucrative Australia bicycle market opportunities but also foster a sense of community and environmental awareness.

Despite the positive growth outlook for the market, there are challenges to overcome. One of the key obstacles is the cost of high-end bicycles, which may deter some individuals from purchasing them. While entry-level bicycles are more affordable, the premium segment, including e-bikes and performance bicycles, may be out of reach for many potential consumers. However, as technology improves and economies of scale come into play, the cost of these bicycles is expected to decrease, making them more accessible to a wider range of consumers.

Additionally, the Australia bicycle market may face competition from other modes of transportation, such as electric scooters, which have gained popularity in urban areas. However, this competition also presents opportunities for the market to innovate and diversify, particularly by incorporating electric bicycle technology and expanding the range of products available.

The Australia bicycle market is poised for significant growth in the forecast period, driven by an increasing focus on health and fitness, sustainable transportation, technological advancements, and supportive government policies. As bicycles become an integral part of daily life in Australian cities, the market is expected to expand further, with e-bikes and smart technologies playing a central role in shaping the future of cycling in the country. With continued investments in infrastructure and innovation, the market in Australia is well-positioned to thrive in the coming years, contributing to a healthier and more sustainable future.

Market Segmentation

The market can be divided based on product type, design, price, technology, end use, and region.

Market Breakup by Product Type

• Mountain
• Cruiser
• Road
• Youth
• Hybrid

Market Breakup by Design

• Regular
• Folding

Market Breakup by Price

• Low Range
• Medium Range
• Premium

Market Breakup by Technology

• Conventional
• Electric

Market Breakup by End Use

• Women
• Kids
• Men

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia bicycle market. Some of the major players explored in the report by Expert Market Research are as follows:

• Sheppard Industries Limited
• Bossi Bicycles
• Apollo Bicycle Company Pty Ltd.
• Down Under Cycles Pty Ltd.
• Hillbrick Bicycles
• MSC Bikes
• EARTH Electric Bikes
• REEF Bikes Pty Ltd.
• Reid Cycles Pty Ltd.
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.