Australia Beer Cans Market Report and Forecast 2025-2034

Australia Beer Cans Market Report and Forecast 2025-2034

Market Outlook

According to the report by Expert Market Research (EMR), the Australia beer cans market size witnessed a healthy growth in 2024. Aided by rising consumer demand for convenience, portability, and sustainability, the market is projected to grow at a CAGR of 3.3% between 2025 and 2034.

Beer cans have become the preferred packaging format for beer in Australia, offering advantages such as longer shelf life, portability, and ease of disposal, which have helped boost their popularity. With the increasing shift towards more sustainable practices, along with the growing demand for craft and premium beers, the Australia beer cans market is expected to continue its upward trajectory in the coming years.

Beer cans have long been a popular packaging choice in Australia, but in recent years, their dominance in the market has become even more pronounced. The shift from glass bottles and kegs to cans can be attributed to several factors, with convenience being a major one. Beer cans are portable, lighter, and less prone to breaking, making them ideal for outdoor events, festivals, and casual gatherings. This practicality has led to their growing presence in both the retail and on-the-go markets, particularly in the context of increased outdoor activities and the Australian lifestyle. This is one of the key Australia beer cans market trends.

The growing focus on sustainability has been another crucial driver of the Australia beer cans market expansion. Cans are made from aluminium, which is highly recyclable, and this aligns well with the increasing environmental awareness among consumers and manufacturers. Aluminium cans are one of the most recycled consumer products globally, with a recycling rate much higher than that of glass or plastic. As Australian consumers become more eco-conscious, they are increasingly looking for products that align with their values, and beer cans fit this demand perfectly.

The rising popularity of craft beer in Australia is having a significant influence on the Australia beer cans market dynamics. As craft breweries proliferate, so does the demand for cans as the preferred packaging format. Craft beer is often characterised by its artisanal nature, with breweries seeking unique packaging solutions that reflect the quality and character of their products. Cans offer a convenient, visually appealing, and brand-friendly option for small-scale brewers who want to stand out in a crowded market.

As per the Australia beer cans market analysis, the ability to print vibrant, high-quality designs on cans has made them particularly attractive to craft beer producers who want to convey their brand identity and connect with consumers on a personal level. The artwork on beer cans has become an important marketing tool, allowing breweries to engage consumers and communicate their brand’s story in a visually striking way. The use of cans for craft beer also aligns with the industry's ethos of innovation and creativity, helping to create a unique consumer experience that goes beyond just the beer itself.

Additionally, the premiumisation trend within the Australia beer cans market has contributed to the growing use of cans. Consumers are increasingly seeking higher-quality, artisanal products, and beer cans are an effective way to package these premium offerings. Whether it is a special edition brew or a high-end craft beer, cans provide a sleek, modern, and durable packaging solution that enhances the perceived value of the product.

In recent years, there has been a growing trend toward health and wellness, with consumers becoming more conscious of their dietary choices and lifestyle. As part of this trend, low-calorie, low-alcohol, and alcohol-free beers have gained traction in the Australian market. Beer cans have become a preferred packaging format for these types of beverages, given their portability, ease of consumption, and suitability for both casual drinking and social events.

Low-alcohol beers, which often come in cans, allow consumers to enjoy the taste and experience of beer without the associated effects of alcohol. This growing segment is attracting health-conscious drinkers who may not want to sacrifice flavour for wellness. Furthermore, the ability to store these low-alcohol or alcohol-free beers in cans helps preserve their freshness, contributing to their appeal. This is boosting the Australia beer cans market revenue.

While the outlook for the Australia beer cans market is positive, there are challenges to be addressed. Fluctuations in the cost of raw materials, particularly aluminium, could affect the profitability of can manufacturers and, in turn, beer producers. Additionally, although cans are more sustainable than many other packaging formats, there is still the environmental challenge of ensuring that they are recycled properly, particularly in regions with less developed recycling infrastructure.

Nevertheless, these challenges also present opportunities for innovation and growth in the Australia beer cans market. Continued advancements in recycling technologies, packaging design, and sustainability practices will help mitigate these concerns and further strengthen the appeal of beer cans. Additionally, as demand for craft and premium beers continues to rise, the need for unique, high-quality packaging solutions such as beer cans will only increase.

The Australia beer cans market is poised for continued growth in the coming years, driven by consumer preferences for convenience, sustainability, and innovative packaging. With the rise of craft beer, the shift toward premiumisation, and the growing emphasis on environmental responsibility, beer cans have become the packaging choice of the future. As Australian consumers increasingly prioritise convenience and sustainability, the market for beer cans is expected to expand further, creating opportunities for breweries to meet the evolving demands of the modern beer drinker. The ongoing developments in sustainability, along with the continued rise of craft beer, will undoubtedly play a key role in shaping the future of the beer cans market in Australia.

Market Segmentation

The market can be divided based on material type, capacity, and region.

Market Breakup by Material Type

• Steel/tin Cans
• Aluminium Cans

Market Breakup by Capacity

• 330 ml
• 500 ml

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia beer cans market. Some of the major players explored in the report by Expert Market Research are as follows:

• Orora Packaging Australia Pty Ltd.
• Pro canning
• Nordson Corporation
• PrimePac
• Morris McMahon & Co Pty Ltd.
• Visy Group
• Irwin Packaging Pty Ltd.
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.