Australia Amusement Parks Market Outlook Report - Market Size, Share Analysis and Forecast (2025-2034)

Australia Amusement Parks Market Report and Forecast 2025-2034

Market Outlook

According to the report by Expert Market Research (EMR), the Australia amusement parks market size reached a value of nearly USD 1.67 billion in 2024. Aided by the increasing consumer demand for family entertainment and the continued investments in new attractions, the market is projected to grow at a CAGR of 4.70% between 2025 and 2034 to reach a value of around USD 2.65 billion by 2034.

Amusement parks in Australia have long been a popular destination for family outings, with a diverse range of offerings, including thrilling rides, water parks, themed attractions, and entertainment shows. As the population continues to seek fun and leisure experiences, the demand for amusement parks has expanded. The Australia amusement parks market growth is also being supported by the government’s focus on promoting tourism and leisure industries, as well as the growing trend of domestic and international tourism in Australia.

Several factors are driving the Australia amusement parks market development. One key driver is the increasing focus on offering diverse experiences. With the growing demand for immersive and unique experiences, amusement parks have begun integrating virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) into their rides and attractions. These technologies have revolutionised traditional amusement park experiences by providing visitors with more engaging and interactive environments. The introduction of VR and AR-based attractions has proven to be a significant draw, attracting tech-savvy customers who seek new and innovative experiences. This is one of the key Australia amusement parks market trends.

Additionally, the expansion of water parks, family-friendly activities, and themed attractions, including those based on popular movies and characters, has further contributed to the market growth. The recent surge in demand for experiential tourism, where customers seek unique, memorable experiences over traditional sightseeing, is pushing amusement parks to diversify their offerings, including interactive experiences and live performances. This is expected to increase the Australia amusement parks market value in the coming years. Moreover, the inclusion of eco-friendly and sustainable practices in park operations, such as water recycling, energy-efficient lighting, and waste management, has attracted environmentally conscious visitors, providing an edge in the competitive landscape.

The Australian government’s investment in tourism infrastructure and leisure activities has played a significant role in promoting the Australia amusement parks market expansion. With initiatives aimed at improving the tourism experience for both domestic and international visitors, there has been a concerted push towards developing more modern and state-of-the-art amusement parks. Additionally, the growing number of public-private partnerships has led to increased investments in the construction of new theme parks and the refurbishment of existing ones, which has further expanded the market's potential.

The growing disposable income of the Australian middle class is another significant factor boosting the Australia amusement parks market revenue. As families experience an increase in their purchasing power, they are more inclined to spend on leisure activities such as amusement parks. The shift towards more experience-based consumption has encouraged families and tourists to allocate a greater portion of their budget to entertainment and recreation, particularly in amusement parks.

Furthermore, with the rise of dual-income households and the increasing trend of family outings, amusement parks have become a convenient and appealing option for a day of entertainment. The convenience of access to parks and the range of family-oriented activities available have made them an attractive choice for weekend getaways, day trips, and holiday destinations. This is creating a favourable Australia amusement parks market outlook.

Another market trend is the rising popularity of theme parks based on popular media franchises, such as movies, TV shows, and video games. These immersive experiences, often incorporating elaborate sets, live performances, and interactive storytelling, have become a major draw for visitors of all ages. The ability to experience one's favourite movie or character in real life enhances the overall entertainment value of amusement parks. This is favourably shaping the Australia amusement parks market dynamics.

Additionally, the demand for health and wellness-themed parks has emerged as a significant trend in recent years. With an increasing focus on fitness, health, and well-being, some amusement parks are now offering wellness-centric attractions such as yoga retreats, fitness zones, and relaxation zones. This caters to the evolving preferences of visitors who seek a balanced mix of entertainment and wellness during their leisure activities.

The Australia amusement parks market revenue is poised for sustained growth in the forecast period, driven by technological innovations, increasing disposable incomes, and expanding tourism. While challenges such as high operational costs and seasonality persist, the sector is adapting through diversification and the integration of cutting-edge technology. As the demand for immersive experiences and family-friendly activities continues to rise, amusement parks in Australia are well-positioned to capture the attention of both domestic and international tourists. The market's outlook remains positive, with substantial investment expected to fuel future growth and expansion.

Market Segmentation

The market can be divided based on type, rides, age group, revenue source, end use, and region.

Market Breakup by Type

• Theme Parks
• Water Parks
• Adventure Parks
• Zoo Parks
• Others

Market Breakup by Rides

• Water Rides
• Mechanical Rides
• Others

Market Breakup by Age Group

• Up to 18 Years
• 19 to 35 Years
• 36 to 50 Years
• 51 to 65 Years
• More than 65 Years

Market Breakup by Revenue Source

• Merchandise
• Ticket
• Hotels/Resorts
• Food and Beverage
• Others

Market Breakup by End Use

• Kids
• Adults

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Western Australia
• Australian Capital Territory
• Others

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia amusement parks market. Some of the major players explored in the report by Expert Market Research are as follows:

• Brisbane Wheel Pty Ltd
• The Beachouse Australia Pty Ltd
• Luna Park Sydney Pty Limited
• Adventure Park Pty Ltd
• Village Roadshow Theme Parks Pty Ltd
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.