Asia Pacific Perfume Market Report and Forecast 2025-2034

Asia Pacific Perfume Market Report and Forecast 2025-2034

Market Outlook

According to the report by Expert Market Research (EMR), the Asia Pacific perfume market size reached a value of nearly USD 4.93 billion in 2024. Aided by the rising consumer inclination towards personal grooming and the growing influence of global fragrance trends, the market is projected to grow at a CAGR of 6.0% between 2025 and 2034 to reach a value of around USD 8.89 billion by 2034.

Perfume, a blend of essential oils, aroma compounds, and solvents, is a key element in personal care and luxury products. It enhances personal appeal, boosts confidence, and provides a sense of individuality. The increasing demand for premium and niche fragrances, coupled with the growing urban population, is propelling the Asia Pacific perfume market growth.

One of the primary factors driving the market growth is the rising disposable income of consumers, which has led to increased spending on luxury and personal care products. The growing middle-class population in countries such as China, India, and Indonesia is further supporting the Asia Pacific perfume market expansion, as consumers become more brand-conscious and seek high-quality fragrances.

Additionally, the influence of Western lifestyles and social media has played a crucial role in shaping consumer preferences. The exposure to international brands and the rising popularity of celebrity-endorsed perfumes have significantly contributed to the market's growth. The demand for personalised and long-lasting fragrances has also surged, leading to product innovation and new fragrance launches by key market players. This is one of the key Asia Pacific perfume market trends.

The increasing penetration of e-commerce platforms has further facilitated the growth of the market in the Asia Pacific region. Consumers now have access to a wide range of fragrances from international and domestic brands, with convenient online shopping options. Leading e-commerce platforms and brand-owned websites offer exclusive discounts, promotional campaigns, and customisation options, enhancing the overall shopping experience. This is facilitating the Asia Pacific perfume market development.

Moreover, brick-and-mortar retail stores, including departmental stores, beauty speciality stores, and duty-free outlets at airports, play a crucial role in driving perfume sales. The expansion of luxury and premium perfume boutiques in urban centres is also contributing to market growth, as consumers prefer to test fragrances before making a purchase. This is creating a favourable Asia Pacific perfume market outlook.

As per the market analysis, consumers are increasingly preferring perfumes made from natural ingredients, essential oils, and organic extracts. Moreover, the demand for eco-friendly, cruelty-free, and alcohol-free fragrances is on the rise, thereby leading to the market growth. Leading brands are offering bespoke fragrances, allowing customers to create their own signature scents based on individual preferences. This is boosting the Asia Pacific perfume market revenue.

Despite its strong growth trajectory, the Asia Pacific perfume market faces challenges such as counterfeit products and the high cost of premium fragrances. The availability of counterfeit perfumes in local markets poses a significant threat to established brands, affecting consumer trust and brand reputation. Additionally, fluctuations in the prices of raw materials, such as essential oils and aroma compounds, impact production costs and profit margins.

However, opportunities abound for the Asia Pacific perfume market expansion. The increasing demand for customised perfumes, sustainable formulations, and region-specific fragrance preferences offers lucrative prospects for new product development. Strategic partnerships with influencers, expansion into untapped rural markets, and leveraging digital marketing trends can further drive market expansion.

The Asia Pacific perfume market value is poised for significant growth over the forecast period, driven by rising disposable incomes, changing consumer lifestyles, and increasing demand for premium and natural fragrances. With the expansion of e-commerce, advancements in fragrance technology, and the growing trend of personalisation, the market is expected to witness sustained development. Companies focusing on sustainability, innovation, and digital engagement will likely gain a competitive edge in this dynamic market in the coming years.

Market Segmentation

The market can be divided based on type, product type, end user, distribution channel, and country.

Market Breakup by Type

  • Parfum
  • Eau De Cologne (EDC)
  • Eau De Parfum (EDP)
  • Eau De Toilette (EDT)
  • Others
Market Breakup by Product Type
  • Mass
  • Premium
Market Breakup by End User
  • Men
  • Women
Market Breakup by Distribution Channel
  • Offline
o Supermarkets and Hypermarkets

o Speciality Stores

o Convenience Stores

o Others
  • Online
Market Breakup by Country
  • China
  • Japan
  • India
  • ASEAN
  • Australia
  • Others
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Asia Pacific perfume market. Some of the major players explored in the report by Expert Market Research are as follows:
  • Estee Lauder Companies Inc.
  • Amorepacific Corporation
  • Chanel SA
  • Shiseido Co.,Ltd.
  • Burberry Group PLC
  • Dolce & Gabbana S.r.l.
  • Kering SA
  • PVH Corp.
  • Natura & Co.
  • LVMH Moet Hennessy Louis Vuitton SE
  • Hermès International S.A.
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Executive Summary
1.1 Market Size 224-225
1.2 Market Growth 225(F)-234(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Countries
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 Global Perfume Market Overview
5.1 Key Industry Highlights
5.2 Global Perfume Historical Market (218-224)
5.3 Global Perfume Market Forecast (225-234)
5.4 Global Perfume Market Share by Region
5.4.1 North America
5.4.2 Europe
5.4.3 Asia Pacific
5.4.4 Latin America
5.4.5 Middle East and Africa
6 Asia Pacific Perfume Market Overview
6.1 Key Industry Highlights
6.2 Asia Pacific Perfume Historical Market (218-224)
6.3 Asia Pacific Perfume Market Forecast (225-234)
7 Asia Pacific Perfume Market by Type
7.1 Parfum
7.1.1 Historical Trend (218-224)
7.1.2 Forecast Trend (225-234)
7.2 Eau De Cologne (EDC)
7.2.1 Historical Trend (218-224)
7.2.2 Forecast Trend (225-234)
7.3 Eau De Parfum (EDP)
7.3.1 Historical Trend (218-224)
7.3.2 Forecast Trend (225-234)
7.4 Eau De Toilette (EDT)
7.4.1 Historical Trend (218-224)
7.4.2 Forecast Trend (225-234)
7.5 Others
8 Asia Pacific Perfume Market by Product Type
8.1 Mass
8.1.1 Historical Trend (218-224)
8.1.2 Forecast Trend (225-234)
8.2 Premium
8.2.1 Historical Trend (218-224)
8.2.2 Forecast Trend (225-234)
9 Asia Pacific Perfume Market by End User
9.1 Men
9.1.1 Historical Trend (218-224)
9.1.2 Forecast Trend (225-234)
9.2 Women
9.2.1 Historical Trend (218-224)
9.2.2 Forecast Trend (225-234)
1 Asia Pacific Perfume Market by Distribution Channel
1.1 Offline
1.1.1 Historical Trend (218-2024)
1.1.2 Forecast Trend (225-2034)
1.1.3 Breakup by Type
1.1.3.1 Supermarkets and Hypermarkets
1.1.3.2 Specialty Stores
1.1.3.3 Convenience Stores
1.1.3.4 Others
1.2 Online
1.2.1 Historical Trend (218-2024)
1.2.2 Forecast Trend (225-2034)
11 Asia Pacific Perfume Market by Country
11.1 China
11.1.1 Historical Trend (218-224)
11.1.2 Forecast Trend (225-234)
11.2 Japan
11.2.1 Historical Trend (218-224)
11.2.2 Forecast Trend (225-234)
11.3 India
11.3.1 Historical Trend (218-224)
11.3.2 Forecast Trend (225-234)
11.4 ASEAN
11.4.1 Historical Trend (218-224)
11.4.2 Forecast Trend (225-234)
11.5 Australia
11.5.1 Historical Trend (218-224)
11.5.2 Forecast Trend (225-234)
11.6 Others
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyer’s Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators of Demand
12.4 Key Indicators of Price
13 Value Chain Analysis
14 Trade Data Analysis (HS Code - 333)
14.1 Major Importing Countries
14.1.1 By Volume
14.1.2 By Value
14.2 Major Exporting Countries
14.2.1 By Volume
14.2.2 By Value
15 Competitive Landscape
15.1 Supplier Selection
15.2 Key Global Players
15.3 Key Regional Players
15.4 Key Player Strategies
15.5 Company Profiles
15.5.1 Estee Lauder Companies Inc.
15.5.1.1 Company Overview
15.5.1.2 Product Portfolio
15.5.1.3 Demographic Reach and Achievements
15.5.1.4 Certifications
15.5.2 Amorepacific Corporation
15.5.2.1 Company Overview
15.5.2.2 Product Portfolio
15.5.2.3 Demographic Reach and Achievements
15.5.2.4 Certifications
15.5.3 Chanel SA
15.5.3.1 Company Overview
15.5.3.2 Product Portfolio
15.5.3.3 Demographic Reach and Achievements
15.5.3.4 Certifications
15.5.4 Shiseido Co.,Ltd.
15.5.4.1 Company Overview
15.5.4.2 Product Portfolio
15.5.4.3 Demographic Reach and Achievements
15.5.4.4 Certifications
15.5.5 Burberry Group PLC
15.5.5.1 Company Overview
15.5.5.2 Product Portfolio
15.5.5.3 Demographic Reach and Achievements
15.5.5.4 Certifications
15.5.6 Dolce & Gabbana S.r.l.
15.5.6.1 Company Overview
15.5.6.2 Product Portfolio
15.5.6.3 Demographic Reach and Achievements
15.5.6.4 Certifications
15.5.7 Kering SA
15.5.7.1 Company Overview
15.5.7.2 Product Portfolio
15.5.7.3 Demographic Reach and Achievements
15.5.7.4 Certifications
15.5.8 PVH Corp.
15.5.8.1 Company Overview
15.5.8.2 Product Portfolio
15.5.8.3 Demographic Reach and Achievements
15.5.8.4 Certifications
15.5.9 Natura &Co.
15.5.9.1 Company Overview
15.5.9.2 Product Portfolio
15.5.9.3 Demographic Reach and Achievements
15.5.9.4 Certifications
15.5.1 LVMH Moet Hennessy Louis Vuitton SE
15.5.1.1 Company Overview
15.5.1.2 Product Portfolio
15.5.1.3 Demographic Reach and Achievements
15.5.1.4 Certifications
15.5.11 Hermès International S.A.
15.5.11.1 Company Overview
15.5.11.2 Product Portfolio
15.5.11.3 Demographic Reach and Achievements
15.5.11.4 Certifications
15.5.12 Others

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