Asia Pacific Laundry Detergents Market Report and Forecast 2024-2032

Asia Pacific Laundry Detergents Market Report and Forecast 2024-2032


Market Outlook

According to the report by Expert Market Research (EMR), the Asia Pacific laundry detergents market is projected to grow at a CAGR of 4.5% between 2024 and 2032. Aided by the increasing population, rising disposable incomes, and changing lifestyle patterns, the market is expected to grow significantly by 2032.

Laundry detergents are substances used to clean fabrics. This market in the Asia Pacific region comprises various product types, including powder, liquid, and fabric softeners, among others. The growth in this market is largely driven by the increasing awareness about hygiene and cleanliness among consumers in this region.

The key drivers of the Asia Pacific laundry detergents market growth include urbanisation and the rise in living standards. The growing urban population and increasing disposable income are leading to higher consumer spending on household cleaning products. Additionally, the rising awareness about hygiene and the need for convenient cleaning solutions in fast-paced lifestyles are driving the demand for laundry detergents.

The introduction of innovative products with enhanced efficiency, eco-friendly ingredients, and better fragrances is also contributing to Asia Pacific laundry detergents market demand. Moreover, the rise in online retail platforms has made it easier for consumers to access a wide range of laundry detergent products.

The market is witnessing a shift towards eco-friendly and sustainable products due to increasing environmental concerns. Manufacturers are focusing on developing biodegradable and phosphate-free detergents to reduce pollution. Additionally, there is a growing use of plant-based ingredients in laundry detergents is a crucial Asia Pacific laundry detergents market trend.

The demand for products catering to specific needs, such as detergents for sensitive skin or high-efficiency machines, is also on the rise. These product innovations are key to capturing the diverse consumer base in the Asia Pacific region.

The Asia Pacific region is diverse, with countries at different stages of economic development. China and India, with their vast populations, are the largest markets for laundry detergents in the region. The increasing penetration of washing machines in households and the growing middle-class population in these countries are major drivers of market growth.

In Southeast Asian countries, such as Indonesia and the Philippines, the market is growing rapidly due to increasing urbanisation and consumer awareness about hygiene.

Market Segmentation

The market can be divided based on type, form, application, and country.

Market Breakup by Type
  • Enzymatic
  • Non-Enzymatic
Market Breakup by Form
  • Liquid
  • Powder
  • Others
Market Breakup by Application
  • Household
  • Industrial and Institutional
Market Breakup by Country
  • China
  • India
  • Japan
  • Others
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Asia Pacific laundry detergents market. Some of the major players explored in the report by Expert Market Research are as follows:
  • Procter & Gamble
  • Henkel AG & Company, KGaA
  • Church & Dwight Co., Inc
  • S. C. Johnson & Son, Inc.
  • Unilever
  • RSPL
  • Kao Corporation
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Laundry Detergents Market Overview
8.1 Key Industry Highlights
8.2 Global Laundry Detergents Historical Market (2018-2023)
8.3 Global Laundry Detergents Market Forecast (2024-2032)
8.4 Global Laundry Detergents Market by Type
8.5 Global Laundry Detergents Market by Form
8.6 Global Laundry Detergents Market by Application
8.7 Global Laundry Detergents Market by Region
8.7.1 North America
8.7.2 Europe
8.7.3 Asia Pacific
8.7.4 Latin America
8.7.5 Middle East and Africa
9 Asia Pacific Detergents Market Overview
9.1 Key Industry Highlights
9.2 Asia Pacific Detergents Historical Market (2018-2023)
9.3 Asia Pacific Detergents Market Forecast (2024-2032)
10 Asia Pacific Laundry Detergents Market Analysis
10.1 Key Industry Highlights
10.2 Asia Pacific Laundry Detergents Historical Market (2018-2023)
10.3 Asia Pacific Laundry Detergents Market Forecast (2024-2032)
10.4 Asia Pacific Laundry Detergents Market by Type
10.4.1 Enzymatic
10.4.1.1 Historical Trend (2018-2023)
10.4.1.2 Forecast Trend (2024-2032)
10.4.2 Non-Enzymatic
10.4.2.1 Historical Trend (2018-2023)
10.4.2.2 Forecast Trend (2024-2032)
10.5 Asia Pacific Laundry Detergents Market by Form
10.5.1 Liquid
10.5.1.1 Historical Trend (2018-2023)
10.5.1.2 Forecast Trend (2024-2032)
10.5.2 Powder
10.5.2.1 Historical Trend (2018-2023)
10.5.2.2 Forecast Trend (2024-2032)
10.5.3 Others
10.6 Asia Pacific Laundry Detergents Market by Application
10.6.1 Household
10.6.1.1 Historical Trend (2018-2023)
10.6.1.2 Forecast Trend (2024-2032)
10.6.2 Industrial and Institutional
10.6.2.1 Historical Trend (2018-2023)
10.6.2.2 Forecast Trend (2024-2032)
10.7 Asia Pacific Laundry Detergents Market by Country
10.7.1 China
10.7.2 India
10.7.3 Japan
10.7.4 Others
11 Regional Analysis
11.1 China
11.1.1 Historical Production (2018-2023)
11.1.2 Production Forecast (2024-2032)
11.1.3 Historical Consumption (2018-2023)
11.1.4 Consumption Forecast (2024-2032)
11.2 India
11.2.1 Historical Production (2018-2023)
11.2.2 Production Forecast (2024-2032)
11.2.3 Historical Consumption (2018-2023)
11.2.4 Consumption Forecast (2024-2032)
11.3 Japan
11.3.1 Historical Production (2018-2023)
11.3.2 Production Forecast (2024-2032)
11.3.3 Historical Consumption (2018-2023)
11.3.4 Consumption Forecast (2024-2032)
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyer’s Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators for Demand
12.4 Key Indicators for Price
13 Trade Data Analysis (HS Code-3402)
13.1 Major Importing Countries
13.1.1 By Volume
13.1.2 By Value
13.2 Major Exporting Countries
13.2.1 By Volume
13.2.2 By Value
14 Value Chain Analysis
15 Price Analysis
15.1 Powder Detergents Historical Price Trends (2018-2023) & Forecast (2024-2032)
15.1.1 China
15.1.2 India
15.1.3 Japan
15.2 Liquid Detergents Historical Price Trends (2018-2023) & Forecast (2024-2032)
15.2.1 China
15.2.2 India
15.2.3 Japan
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Company Profiles
16.3.1 Procter & Gamble
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.1.3 Demographic Reach and Achievements
16.3.1.4 Certifications
16.3.2 Henkel AG & Company, KGaA
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.2.3 Demographic Reach and Achievements
16.3.2.4 Certifications
16.3.3 Church & Dwight Co., Inc
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.3.3 Demographic Reach and Achievements
16.3.3.4 Certifications
16.3.4 S. C. Johnson & Son, Inc.
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.4.3 Demographic Reach and Achievements
16.3.4.4 Certifications
16.3.5 Unilever
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.5.3 Demographic Reach and Achievements
16.3.5.4 Certifications
16.3.6 RSPL
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.6.3 Demographic Reach and Achievements
16.3.6.4 Certifications
16.3.7 Kao Corporation
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.7.3 Demographic Reach and Achievements
16.3.7.4 Certifications
16.3.8 Others
17 Consumer Analysis
18 Key Trends and Developments in the Market
Additional Customisations Available
1 Asia Pacific Laundry Detergents Market Share (Volume) by Manufacturers (2020)
1.1 The Procter & Gamble Company
1.2 Henkel AG & Company, KGaA
1.3 Church & Dwight Co., Inc
1.4 S. C. Johnson & Son, Inc.
1.5 Unilever
1.6 RSPL
1.7 Kao Corporation
1.8 Others
2 Chart: Asia Pacific Laundry Detergents Market Share (%) by Brands (2020)
2.1 Tide
2.2 Ariel
2.3 Surf
2.4 Ghari
2.5 OMO
2.6 Others
3 Chart: Asia Pacific Laundry Detergents Market Share (Volume) by Brands (2020)
3.1 Tide
3.2 Ariel
3.3 Surf
3.4 Ghari
3.5 OMO
3.6 Others
List of Key Figures and Tables
1. Global Laundry Detergents Market: Key Industry Highlights, 2018 and 2032
2. Global Laundry Detergents Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Laundry Detergents Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Laundry Detergents Historical Market: Breakup by Form (USD Billion), 2018-2023
5. Global Laundry Detergents Market Forecast: Breakup by Form (USD Billion), 2024-2032
6. Global Laundry Detergents Historical Market: Breakup by Application (USD Billion), 2018-2023
7. Global Laundry Detergents Market Forecast: Breakup by Application (USD Billion), 2024-2032
8. Global Laundry Detergents Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Laundry Detergents Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. Asia Pacific Laundry Detergents Market: Key Industry Highlights, 2018 and 2032
11. Asia Pacific Laundry Detergents Historical Market: Breakup by Type (USD Billion), 2018-2023
12. Asia Pacific Laundry Detergents Market Forecast: Breakup by Type (USD Billion), 2024-2032
13. Asia Pacific Laundry Detergents Historical Market: Breakup by Form (USD Billion), 2018-2023
14. Asia Pacific Laundry Detergents Market Forecast: Breakup by Form (USD Billion), 2024-2032
15. Asia Pacific Laundry Detergents Historical Market: Breakup by Application (USD Billion), 2018-2023
16. Asia Pacific Laundry Detergents Market Forecast: Breakup by Application (USD Billion), 2024-2032
17. Asia Pacific Laundry Detergents Historical Market: Breakup by Country (USD Billion), 2018-2023
18. Asia Pacific Laundry Detergents Market Forecast: Breakup by Country (USD Billion), 2024-2032
19. Major Importing Countries by Volume (2020)
20. Major Exporting Countries by Volume (2020)
21. Major Importing Countries by Value (2020)
22. Major Exporting Countries by Value (2020)
23. Powder Detergents Historical Price Trends and Forecast 2018-2028
24. Liquid Detergents Historical Price Trends and Forecast 2018-2028
25. Asia Pacific Laundry Detergents Market Structure

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