Asia Pacific Beer Market Report and Forecast 2025-2034

Asia Pacific Beer Market Report and Forecast 2025-2034

Market Outlook

According to the report by Expert Market Research (EMR), the Asia Pacific beer market size reached a value of nearly USD 214.38 billion in 2024. Aided by the growing consumption of alcoholic beverages and the increasing preference for premium and craft beer products, the market is projected to grow at a CAGR of 3.5% between 2025 and 2034 to reach a value of around USD 299.98 billion by 2034.

Beer, a widely consumed alcoholic beverage made from water, malted barley, hops, and yeast, is deeply ingrained in the cultural and social fabric of the Asia Pacific. It is enjoyed in a variety of settings, from casual social gatherings to formal occasions. Beyond its cultural significance, beer is also a dynamic and evolving industry that contributes significantly to the region’s economy, employment, and trade.

The increasing demand for premium and craft beers is a major driver of the Asia Pacific beer market growth. Consumers in the region are increasingly seeking unique flavours, higher-quality ingredients, and a more personalised drinking experience. This shift in consumer preference has led to the proliferation of microbreweries and craft beer establishments across countries such as China, India, Japan, and Australia. This is one of the key Asia Pacific beer market trends. Additionally, the growing urbanisation and rising disposable incomes have further contributed to the popularity of premium beer products.

Health and wellness trends are also influencing the market. While traditional beer remains popular, there is a growing demand for low-alcohol and non-alcoholic beer variants. These products cater to health-conscious consumers and those looking for a moderate drinking experience. Furthermore, innovations in brewing technology and the introduction of new beer flavours and styles are attracting a broader consumer base, further propelling the Asia Pacific beer market development.

The Asia Pacific region’s dynamic demographic profile also plays a significant role in shaping the market. With a large young population and an expanding middle class, the region represents a significant consumer base for the beer industry. Festivals, sports events, and nightlife culture further fuel beer consumption, creating a robust market environment for both local and international beer brands. This is having a positive impact on the Asia Pacific beer market expansion.

The beer market in the Asia Pacific region is also witnessing significant investments and partnerships. Global beer giants are collaborating with local breweries to expand their footprint and cater to regional tastes. Additionally, the rise of e-commerce platforms has made beer more accessible to consumers, enabling the growth of direct-to-consumer sales channels. Online delivery services and apps are particularly popular in urban centres, providing a convenient option for purchasing beer. This has increased the overall Asia Pacific beer market revenue.

Sustainability is emerging as a crucial factor in the market. Breweries are increasingly adopting sustainable practices, such as reducing water and energy consumption, using eco-friendly packaging, and sourcing ingredients responsibly. These efforts not only address environmental concerns but also align with the values of environmentally conscious consumers. This is positively influencing the Asia Pacific beer market dynamics.

The market’s growth is further supported by technological advancements in brewing processes. Automation and digitalisation are enabling breweries to enhance production efficiency, maintain consistent quality, and experiment with innovative beer recipes. These developments are particularly beneficial for craft breweries, which rely on creativity and precision to differentiate their products.

In conclusion, the Asia Pacific beer market value is poised for significant growth over the forecast period, driven by evolving consumer preferences, increasing urbanisation, and technological innovations. The market’s dynamic nature, combined with a strong cultural affinity for beer, ensures a favourable environment for both established players and new entrants. By addressing challenges and embracing trends such as sustainability and digital transformation, the market dynamics is set to evolve favourably over the forecast period.

Market Segmentation

The market can be divided based on product type, production, category, alcohol content, distribution channel, and country.

Market Breakup by Product Type

• Lager
• Ale
• Stouts
• Others

Market Breakup by Production

• Macro Brewery
• Micro-Brewery
• Craft Brewery

Market Breakup by Category

• Standard Beer
• Premium Beer

Market Breakup by Alcohol Content

• High
• Low
• Alcohol Free

Market Breakup by Distribution Channel

• On-Trade
• Off-Trade

Market Breakup by Country

• China
• Japan
• India
• ASEAN
• Australia
• Others

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Asia Pacific beer market. Some of the major players explored in the report by Expert Market Research are as follows:

• Heineken N.V.
• Anheuser-Busch Inbev S.A.
• Carlsberg A/S
• Asahi Group Holdings, Ltd.
• Kirin Holdings Co. Ltd.
• Beijing Yanjing Beer Co., Ltd.
• United Breweries Ltd.
• Tsingtao Brewery Co. Ltd.
• HiteJinro Co., Ltd.
• B9 Beverages Private Limited
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.