Asia Pacific Back-to-school Market Report and Forecast 2024-2032

Asia Pacific Back-to-school Market Report and Forecast 2024-2032


Asia Pacific Back-to-School Market Report and Forecast 2024-2032

Market Outlook

According to the report by Expert Market Research (EMR), the Asia Pacific back-to-school market reached a value of USD 42.32 billion in 2023. Aided by the evolving educational needs, technological advancements, and changing consumer behaviours, the market is projected to further grow at a CAGR of 5.1% between 2024 and 2032 to reach a value of USD 66.4 billion by 2032.

This growth trajectory is underpinned by the Asia Pacific's diverse and dynamic educational landscape, which encompasses a wide range of cultures, economic statuses, and educational systems. The region's burgeoning middle class, coupled with increasing awareness of the importance of education, plays a crucial role in driving demand for quality back-to-school products and services.

One of the primary catalysts of the Asia Pacific back-to-school market growth is the digital transformation in education. With the integration of digital tools and platforms into the learning environment, there's a significant shift towards e-learning and smart education solutions. This digital shift necessitates the acquisition of tech-centric supplies, including laptops, tablets, and educational software, thereby broadening the scope of back-to-school shopping lists.

According to the Asia Pacific back-to-school market analysis, the rising emphasis on holistic education, which includes extracurricular activities such as sports, music, and arts, has expanded the market beyond traditional academic supplies. Parents and students are increasingly investing in specialised equipment and apparel, reflecting a broader interpretation of back-to-school preparations.

Government policies and initiatives across the Asia Pacific region also significantly impact the back-to-school market. Educational reforms, scholarships, and subsidies aimed at enhancing access to education for all socio-economic segments have a direct correlation with increased spending during the back-to-school season.

Additionally, the proliferation of international schools and institutions offering global curriculums has introduced a niche market segment that demands premium and specialised educational products, further influencing the Asia Pacific back-to-school market outlook.

Consumer behaviour in the back-to-school market is characterised by an increasing preference for high-quality, sustainable, and innovative products. There's a growing awareness among consumers about the environmental impact of their purchases, leading to a preference for eco-friendly and sustainably sourced materials.

The back-to-school market in Asia Pacific is highly segmented, with significant variations across countries due to differing economic conditions, cultural influences, and educational systems. Economies like China and India, with their vast populations and increasing emphasis on education, are key drivers of market growth. The adoption of technology in education, government initiatives to promote schooling, and rising disposable incomes contribute to the robust demand in these countries.

Market Segmentation

The market can be divided based on product, distribution channel, and country.

Market Breakup by Product
  • Stationery
  • Clothing
  • Backpack
  • Electronics
  • Shoes
  • Others
Market Breakup by Distribution Channel
  • Hypermarket and Supermarket
  • Speciality Stores
  • Online
  • Others
Market Breakup by Country
  • China
  • Japan
  • India
  • ASEAN
  • Australia
  • Others
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Asia Pacific back-to-school market. Some of the major players explored in the report by Expert Market Research are as follows:
  • Mitsubishi Pencil Co., Ltd.
  • ACCO Brands Corp.
  • Zebra Co. Ltd.
  • Kokuyo Camlin Ltd.
  • STAEDTLER Mars GmbH & Co. KG
  • Newell Brands Inc.
  • ITC Ltd.
  • Harlequin International Group Pty Ltd.
  • Faber-Castell Aktiengesellschaft
  • Hindustan Pencils Pvt. Ltd.
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Back-to-school Market Overview
8.1 Key Industry Highlights
8.2 Global Back-to-school Historical Market (2018-2023)
8.3 Global Back-to-school Market Forecast (2024-2032)
8.4 Global Back-to-school Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Asia Pacific Back-to-school Market Overview
9.1 Key Industry Highlights
9.2 Asia Pacific Back-to-school Historical Market (2018-2023)
9.3 Asia Pacific Back-to-school Market Forecast (2024-2032)
10 Asia Pacific Back-to-school Market by Product
10.1 Stationery
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Clothing
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Backpack
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Electronics
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Shoes
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Others
11 Asia Pacific Back-to-school Market by Distribution Channel
11.1 Hypermarket and Supermarket
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Speciality Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Online
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 Asia Pacific Back-to-school Market by Country
12.1 China
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Japan
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 India
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 ASEAN
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Australia
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators of Demand
13.4 Key Indicators of Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Mitsubishi Pencil Co., Ltd.
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 ACCO Brands Corp.
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Zebra Co. Ltd.
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Kokuyo Camlin Ltd.
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 STAEDTLER Mars GmbH & Co. KG
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Newell Brands Inc.
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 ITC Ltd.
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 Harlequin International Group Pty Ltd.
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 Faber-Castell Aktiengesellschaft
14.2.9.1 Company Overview
14.2.9.2 Product Portfolio
14.2.9.3 Demographic Reach and Achievements
14.2.9.4 Certifications
14.2.10 Hindustan Pencils Pvt. Ltd.
14.2.10.1 Company Overview
14.2.10.2 Product Portfolio
14.2.10.3 Demographic Reach and Achievements
14.2.10.4 Certifications
14.2.11 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Back-to-school Market: Key Industry Highlights, 2018 and 2032
2. Asia Pacific Back-to-school Market: Key Industry Highlights, 2018 and 2032
3. Asia Pacific Back-to-school Historical Market: Breakup by Product (USD Billion), 2018-2023
4. Asia Pacific Back-to-school Market Forecast: Breakup by Product (USD Billion), 2024-2032
5. Asia Pacific Back-to-school Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
6. Asia Pacific Back-to-school Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
7. Asia Pacific Back-to-school Historical Market: Breakup by Country (USD Billion), 2018-2023
8. Asia Pacific Back-to-school Market Forecast: Breakup by Country (USD Billion), 2024-2032
9. Asia Pacific Back-to-school Market Structure

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