Argentina Wine Market Report and Forecast 2025-2034

Argentina Wine Market Report and Forecast 2025-2034

Market Outlook

According to the report by Expert Market Research (EMR), the Argentina wine market size reached a value of nearly USD 2.4 billion in 2024. Aided by the country’s rich winemaking heritage and increasing global demand for premium wines, the market is projected to grow at a CAGR of 5.50% between 2025 and 2034 to reach a value of around USD 4.11 billion by 2034.

Argentina is renowned as one of the world's leading wine producers, with a legacy rooted in its diverse climate, fertile soils, and innovative viticulture practices. Known for its flagship grape variety, Malbec, alongside Cabernet Sauvignon, Torrontés, and Bonarda, Argentina's wine industry has positioned itself as a key player in the global wine market.

The increasing popularity of domestic wines among international consumers is a significant driver of the Argentina wine market growth. The country's wines are celebrated for their exceptional quality, unique flavour profiles, and affordability compared to other premium wine-producing regions. Export demand, particularly from North America, Europe, and Asia, continues to grow, driven by rising consumer preference for diverse and authentic wine experiences.

The Argentina wine market dynamics benefit from a combination of traditional winemaking techniques and modern innovations. Wineries are investing heavily in sustainable practices, including organic and biodynamic farming, to appeal to environmentally conscious consumers. These efforts align with the global trend towards sustainability and responsible consumption, strengthening Argentina’s position in the global market.

Furthermore, the growing focus on premium and ultra-premium wines is enhancing the Argentina wine market value. This trend is driven by rising disposable incomes and a shift towards luxury consumption, particularly in emerging markets. As consumers increasingly seek high-quality and niche products, Argentine wineries are responding with small-batch, artisanal, and terroir-driven wines.

Domestic consumption also plays a vital role in the market growth. Argentina has a strong culture of wine appreciation, with local consumers favouring diverse varieties, from red wines like Malbec and Cabernet Sauvignon to white wines such as Torrontés. The rising popularity of wine tourism in regions like Mendoza and Salta is further stimulating the Argentina wine market development.

In addition to traditional consumption, Argentine wines are gaining traction in new and innovative applications. The global trend of wine-based cocktails, spritzers, and culinary uses is providing wineries with opportunities to target younger demographics and new consumer segments. Moreover, the rising adoption of wine subscription services and e-commerce platforms is boosting accessibility to Argentine wines worldwide. This is one of the key Argentina wine market trends.

The growing interest in pairing wines with diverse cuisines has also opened new avenues for the market expansion. Argentine wines, particularly Malbec, pair exceptionally well with grilled meats and bold flavours, making them a popular choice for global culinary enthusiasts.

While the Argentina wine market outlook suggests significant potential for demand, the market growth faces certain challenges, including fluctuating exchange rates and competition from other leading wine-producing countries. Additionally, climate change poses a threat to traditional viticulture practices, requiring ongoing adaptation and innovation from producers.

However, these challenges are counterbalanced by opportunities in emerging markets and the rise of digital marketing. By leveraging technology and storytelling, Argentine wineries are effectively connecting with global audiences, promoting their heritage and unique production processes.

The Argentina wine market revenue is poised for steady growth, driven by a combination of global demand for premium wines, sustainable winemaking practices, and expanding applications in diverse consumer markets. As producers continue to innovate and adapt to changing consumer preferences, the country’s wine industry remains well-positioned to strengthen its global footprint and cater to a broader audience.

Market Segmentation

The market can be divided based on product type, colour, and distribution channel.

Market Breakup by Product Type

• Still Wine
• Sparkling Wine
• Fortified Wine and Vermouth
• Others

Market Breakup by Colour

• Red Wine
• White Wine
• Others

Market Breakup by Distribution Channel

• On-Trade
• Off-Trade

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Argentina wine market. Some of the major players explored in the report by Expert Market Research are as follows:

• Grupo Peñaflor
• Bodegas Callia
• Bodega Catena Zapata
• Bodegas y Viñedos López S.A.I.C
• Bodegas Salentein SA
• Bodega Familia Schroeder
• Bodega Familia Zuccardi
• Bodegas y Viñedos Pascual Toso
• Pulenta Estate
• La Riojana
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.