Argentina Beer Market Report and Forecast 2025-2034

Argentina Beer Market Report and Forecast 2025-2034

Market Outlook

According to the report by Expert Market Research (EMR), the Argentina beer market size reached a value of around USD 4.2 billion in 2024. Aided by evolving consumer preferences and increasing beer consumption, the market is projected to grow at a CAGR of 10.70% between 2025 and 2034 to reach a value of nearly USD 11.2 billion by 2034.

Beer is one of the most popular alcoholic beverages in Argentina, with a market influenced by a blend of traditional brewing and modern trends. The industry comprises a dynamic mix of large multinational corporations and a thriving network of small-scale craft breweries. This diverse ecosystem caters to a broad range of consumer preferences, from mainstream lagers to unique artisanal brews.

The rising consumption of alcoholic beverages is a primary factor driving the Argentina beer market growth. Beer remains a staple in social gatherings and celebrations, deeply entrenched in the country’s culture. The market also benefits from increasing urbanisation and a growing middle-class population, leading to higher disposable incomes and greater spending on leisure and lifestyle products, including premium beers.

The growing popularity of craft beer is reshaping the Argentina beer market dynamics. Craft breweries, known for their innovative flavours and high-quality ingredients, are attracting consumers seeking unique and authentic beer experiences. This trend is supported by local festivals and events that celebrate craft brewing, further solidifying its place in the market.

The shift in consumer preferences towards premium and imported beers is one of the key Argentina beer market trends. Argentine consumers are increasingly opting for higher-quality beverages, driven by a preference for diverse flavours and an enhanced drinking experience. The rise in health consciousness is also shaping the market, with growing demand for low-alcohol and non-alcoholic beer variants. These products cater to consumers seeking healthier alternatives while still enjoying the taste and social aspects of beer consumption.

Innovation plays a vital role in increasing the Argentina beer market value. Breweries are investing in research and development to create new flavours and beer styles, appealing to an increasingly adventurous consumer base. For example, the use of local ingredients and flavours in craft beer production has gained traction, offering a unique identity to Argentine brews in both domestic and international markets.

Sustainability has emerged as one of the key Argentina beer market trends, with breweries adopting eco-friendly practices to reduce their environmental footprint. From using recyclable packaging to implementing energy-efficient brewing processes, these initiatives align with the growing consumer demand for environmentally responsible products.

While the Argentina beer market presents significant growth potential, it is not without challenges. Economic volatility and fluctuating purchasing power can impact consumer spending on discretionary products like beer. Additionally, regulatory changes and taxation on alcoholic beverages may pose hurdles for industry players.

Despite these challenges, the Argentina beer market outlook presents ample opportunities for growth. The increasing global popularity of Argentine craft beer provides an opportunity for exports, bolstered by the unique and high-quality offerings of local breweries. Collaborations between large breweries and craft beer makers can also lead to mutual growth by combining scale with innovation.

The Argentina beer market revenue is poised for substantial growth between 2025 and 2034, driven by evolving consumer preferences, increasing premiumisation, and a thriving craft beer culture. With a focus on innovation, sustainability, and meeting diverse consumer demands, the industry is well-positioned to navigate challenges and capitalise on opportunities. As both domestic consumption and international interest in Argentine beer continue to rise, the market is expected to flourish, cementing its role as a key player in the global beer industry.

Market Segmentation

The market can be divided based on product type, category, and distribution channel.

Market Breakup by Product Type

• Lager
• Ale
• Others

Market Breakup by Category

• Standard Beer
• Premium Beer

Market Breakup by Distribution Channel

• On Trade
• Off Trade

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Argentina beer market. Some of the major players explored in the report by Expert Market Research are as follows:

• Diageo Plc
• Heineken NV
• AB InBev (Cervecería y Matería Quilmes)
• Bierhaus Brewing Co.
• EMBLA
• La Paloma Brewing Company
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.